View of a bathroom in a show apartment at the Palazzo Versace, the second Versace hotel in the world, on Monday, Dec. 31, 2012 in Dubai, United Arab Emirates. Photo: Charles Crowell for The National
Fans of the Versace fashion label are snapping up apartments decorated and furnished by the Italian design house. Charles Crowell /The National
A two-bedroom home costs Dh7.4m, while there is a choice of three-beds ranging from Dh9m to Dh17.2m, depending on the floor size and position. Charles Crowell / The National
The marble floors and their mosaics have been produced and installed by Fantini Mosaici, the Italian company that created the stunning patterned floors of the capital’s Sheikh Zayed Grand Mosque. Charles Crowell / The National
All the furniture has been designed by Versace including fabrics, mosaics and chinaware design. Charles Crowell / The National
Mosaic detail in a show apartment at the Palazzo Versace, the second Versace hotel in the world. Charles Crowell / The National
A Versace branded house robe hanging in a bathroom in a show apartment at the Palazzo Versace. Charles Crowell / The National
Patterns and designs familiar from Versace fashion collections are being used throughout the interiors. Charles Crowell / The National
The apartments are in two wings set on either side of the 214-room Palazzo Versace hotel. Charles Crowell / The National
Prices range from Dh6.5 million including furniture for a one-bedroom unit to around Dh20m for the four-bedroom show apartment. Charles Crowell / The National
The Versace design department decides on the creative aspects from the macro elements right down to the embellishments. Charles Crowell / The National
The trademark gorgon’s head and other patterns inspired by ancient Roman and Greek art are found throughout the apartment. Charles Crowell / The National
Versace has full artistic direction in all aspects of the project, right down to the detail of a lamp. Charles Crowell / The National
The furniture and soft furnishings in the show apartment feature subdued pastel shades, and off-white walls help to keep things restrained and tasteful. Charles Crowell / The National
The patterns on some of the apartment floors are reflected in the ceilings directly above. Charles Crowell / The National
Buyers receive two sets of Versace-designed crockery – one for everyday use and one rather more elaborate one for best. Charles Crowell / The National
Buyers are due to receive the keys – presumably attached to stylish Versace fobs – at the end of the year. Charles Crowell / The National
A tea set displayed in a show apartment at the Palazzo Versace - cutlery is included in the price of the apartment. Charles Crowell / The National