It's woody, it's earthy, it's a heady mix of amber, cypress and santolina — it is Wild by DSquared2. The new fragrance for men is the follow up to Dean and Dan Caten's debut male scents, He Wood and Potion. The twin brothers, having photographed a wild stallion for the ad campaign, say the new fragrance symbolises masculinity, freedom and pride.
“For us, fragrance has an emotional connection to who we are.” they said “it uncovers a long-held desire or dream, which is why the concept of Wild has such an intrinsic link to us and the ideology of Dsquared2. The ultimate authentic expression of self is to live with complete freedom of speech and mind. We are fascinated with this concept especially in today’s society.“
•Wild is available at leading department stores across the UAE. Eau de toilette 100ml bottles cost Dh335.
rduane@thenational.ae
