Swarovski’s Brilliant Inspiration campaign featuring Mary Katrantzou, shot by Tim Walker. Courtesy of Swarovski
Swarovski’s Brilliant Inspiration campaign featuring Mary Katrantzou, shot by Tim Walker. Courtesy of Swarovski
Swarovski’s Brilliant Inspiration campaign featuring Mary Katrantzou, shot by Tim Walker. Courtesy of Swarovski
Swarovski’s Brilliant Inspiration campaign featuring Mary Katrantzou, shot by Tim Walker. Courtesy of Swarovski

Swarovski unveils new star-studded campaign


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Some of fashion's famed designers and personalities are featured in the latest Swarovski campaign, titled Brilliant Inspiration and shot by internationally celebrated photographer, Tim Walker.

The eight brilliant stars are symbols of artistic talent, and include ready-to-wear designer Mary Katrantzou, accessories designer Charlotte Olympia and model Karlie Kloss. Each fashion personality had their portrait creatively staged and styled, and shot by Tim Walker.

Katrantzou, for example, is pictured with a decadent dress in hand, with Swarovski crystals and a pair of scissors on the table. “Every print comes to life more vividly with Swarovski crystals,” she says.

Olympia, who is known for her tongue-in-cheek depictions of fairytales and pop icons, wears bunny ears and a choker in her portrait. “I believe more is more. Every woman loves a shoe covered in sparkling Swarovski crystals,” she says.

Kloss, meanwhile, is shown covered in crystals — on her body, and hair too. “When you wear products with Swarovski crystals you feel like you’re illuminated — like you truly shine,” she says. Kloss is also the new face of Swarovski’s consumer campaign.

Other individuals featured in the Brilliant Inspiration portraits are W magazine's Edward Enninful, make-up artist Isamaya Ffrench, designers Thom Browne, Jason Wu, and Kate and Laura Mulleavy of Rodarte.

“Brilliant Inspiration is the perfect title for this portrait exhibition,” says Markus Langes-Swarovski, from the executive and advisory board of the Swarovski Group. “It’s a fantastic visual representation of Swarovski’s symbiotic relationships with the world’s top design talents. Swarovski crystals are made with passion, perfection and expertise, and we are so proud that it inspires these modern icons, enabling collaborations that produce a brilliant creative alchemy.”

Though the campaign doesn’t officially launch until September, you can grab an early view of the images in the gallery above.

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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

 

 

About Takalam

Date started: early 2020

Founders: Khawla Hammad and Inas Abu Shashieh

Based: Abu Dhabi

Sector: HealthTech and wellness

Number of staff: 4

Funding to date: Bootstrapped

If you go...

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Ms Yang's top tips for parents new to the UAE
  1. Join parent networks
  2. Look beyond school fees
  3. Keep an open mind
Milestones on the road to union

1970

October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar. 

December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.

1971

March 1:  Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.

July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.

July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.

August 6:  The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.

August 15: Bahrain becomes independent.

September 3: Qatar becomes independent.

November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.

November 29:  At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.

November 30: Despite  a power sharing agreement, Tehran takes full control of Abu Musa. 

November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties

December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.

December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.

December 9: UAE joins the United Nations.

Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

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