Jo Malone London has named Poppy Delevingne as the new Jo Malone London Girl.
Delevingne has been dubbed the “quintessential” Jo Malone London Girl, making her appointment and the partnership feel “incredibly natural”, says Jo Malone London Global General Manager, Jean-Guillaume Trottier.
Delevingne says she’s a long-time fan of the brand and admits to wearing “Red Roses since [she] was 22”.
“My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies,” she continues. “Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.”
Over the next year, the model, designer and fashion ambassador will offer her expertise to a wide range of projects, starting by hosting and curating a series of special events.
