Photography enthusiasts will want to check out the new collaboration between Michael Kors and Fujifilm. Dubbed the Michael Kors x Fujifilm Instax Mini 70, the instant film camera comprises a sleek design, gold metallic colour, the Michael Kors brand logo — printed on the front of the case body, and the designer’s signature, displayed on the camera door.
The new device also includes a smart selfie mode that automatically adjusts settings to capture the best shot possible, and a high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly.
Inspiration of the Instax Mini 70 was taken from the Michael Kors’ Scout handbag collection, which is available in a variety of colours and features a silhouette that emulates vintage camera bags — unsurprisingly, the bag also works as an ideal holder for the camera.
“With the popularity of Instagram, there’s been this huge resurgence lately of film — and I love that. Using instant photography has always been such an integral part of my creative process, whether it’s snapping photos of looks in preparation for the shows or taking behind-the-scenes shots. Now we use the Instax Mini everywhere, from the runway, to the office, to everyday life. It provides the perfect combination of timeless, tangible photos with fast-paced glamour and modern technology,” said Michael Kors.
The new Michael Kors x Fujifilm Instax Mini 70 will be available later this month at Michael Kors stores across the UAE.
