Rishi Sunak leaves his home after launching his campaign to be the next leader of the Conservative Party on July 9. Getty
Rishi Sunak leaves his home after launching his campaign to be the next leader of the Conservative Party on July 9. Getty
Rishi Sunak leaves his home after launching his campaign to be the next leader of the Conservative Party on July 9. Getty
Rishi Sunak leaves his home after launching his campaign to be the next leader of the Conservative Party on July 9. Getty

Rishi Sunak launches bid to become UK prime minister with pledge to cut taxes


Soraya Ebrahimi
  • English
  • Arabic

Rishi Sunak will outline plans to cut taxes when inflation has been brought back under control as he launches his bid to become leader of the UK Conservative party and prime minister.

The former chancellor will insist he has a plan to deal with the economic challenges the country is facing, saying it is a matter of when, not if the tax burden starts to fall.

At an event to launch his campaign on Tuesday he will receive heavyweight support from another former chancellor, Lord Norman Lamont, who said Mr Sunak had the courage to make the “tough decisions” to deal the “extremely serious” economic situation.

Mr Sunak is alone among the contenders to succeed Boris Johnson in not promising immediate tax cuts if he wins the race to become Tory leader.

He has come under attack from allies of the prime minister who believe his announcement last week that he was quitting helped to start the rush of resignations that forced Mr Johnson to admit his time was up.

But in his address, Mr Sunak will seek to make a virtue of his willingness to confront difficult economic realities.

“We need a return to traditional Conservative economic values, and that means honesty and responsibility, not fairy tales,” he will say.

“I have had to make some of the most difficult choices in my life when I was chancellor, in particular how to deal with our debt and borrowing after Covid.

“I have never hidden away from those and I certainly won’t pretend now that the choices I made, and the things I voted for, were somehow not necessary.

"Whilst this may be politically inconvenient, it is the truth.”

“My message to the party and the country is simple: I have a plan to steer our country through these headwinds. Once we have gripped inflation, I will get the tax burden down. It is a question of ‘when’, not ‘if’.”

  • Conservative Party members will chose between Liz Truss and Rishi Sunak in the race to become Britain's next prime minister, after Penny Mordaunt was eliminated. PA
    Conservative Party members will chose between Liz Truss and Rishi Sunak in the race to become Britain's next prime minister, after Penny Mordaunt was eliminated. PA
  • Rishi Sunak — former chancellor who resigned from his position last week. In a slick campaign video he said the government could not afford to fool voters about the difficulties ahead with ‘comforting fairy tales’. Getty Images
    Rishi Sunak — former chancellor who resigned from his position last week. In a slick campaign video he said the government could not afford to fool voters about the difficulties ahead with ‘comforting fairy tales’. Getty Images
  • Liz Truss — the UK’s Foreign Secretary has pledged to start cutting taxes 'from day one' if she becomes prime minister, to tackle the cost-of-living crisis. She has also vowed to ‘take the vital steps necessary’ to protect the Good Friday Agreement. Getty Images
    Liz Truss — the UK’s Foreign Secretary has pledged to start cutting taxes 'from day one' if she becomes prime minister, to tackle the cost-of-living crisis. She has also vowed to ‘take the vital steps necessary’ to protect the Good Friday Agreement. Getty Images
  • OUT OF THE RACE: Penny Mordaunt — Brexit-backing Trade Minister has insisted the Conservative Party was elected to ‘deliver a manifesto’. She played a prominent role in the Leave campaign in the 2016 referendum. Reuters
    OUT OF THE RACE: Penny Mordaunt — Brexit-backing Trade Minister has insisted the Conservative Party was elected to ‘deliver a manifesto’. She played a prominent role in the Leave campaign in the 2016 referendum. Reuters
  • OUT OF THE RACE: Kemi Badenoch — former equalities minister has promised 'limited government' and 'a focus on the essentials'. She has said Boris Johnson was 'a symptom of the problems we face, not the cause of them'. Photo: UK Parliament
    OUT OF THE RACE: Kemi Badenoch — former equalities minister has promised 'limited government' and 'a focus on the essentials'. She has said Boris Johnson was 'a symptom of the problems we face, not the cause of them'. Photo: UK Parliament
  • OUT OF THE RACE: Tom Tugendhat —Foreign Affairs Committee chairman and ‘Remainer’ aims to reverse the national insurance rise. He says the presence of Brexit party and Leave figures on his team is reassuring for Brexiteers. Reuters
    OUT OF THE RACE: Tom Tugendhat —Foreign Affairs Committee chairman and ‘Remainer’ aims to reverse the national insurance rise. He says the presence of Brexit party and Leave figures on his team is reassuring for Brexiteers. Reuters
  • OUT OF THE RACE: Suella Braverman — current Attorney General has promised 'rapid and large tax cuts' to ease inflation. She has said the energy crisis means 'we must suspend the all-consuming desire to achieve net zero by 2050'. Reuters
    OUT OF THE RACE: Suella Braverman — current Attorney General has promised 'rapid and large tax cuts' to ease inflation. She has said the energy crisis means 'we must suspend the all-consuming desire to achieve net zero by 2050'. Reuters
  • OUT OF THE RACE: Nadhim Zahawi — newly appointed Chancellor has promised to cut taxes and push ahead with the reforms he started in his previous role as education secretary, to ‘deliver a great education for every child’. PA
    OUT OF THE RACE: Nadhim Zahawi — newly appointed Chancellor has promised to cut taxes and push ahead with the reforms he started in his previous role as education secretary, to ‘deliver a great education for every child’. PA
  • OUT OF THE RACE: Jeremy Hunt — runner-up to Boris Johnson in the 2019 leadership race, who has pledged to slash corporation tax to 15 per cent. He has also promised to back the Northern Ireland Protocol Bill. AFP
    OUT OF THE RACE: Jeremy Hunt — runner-up to Boris Johnson in the 2019 leadership race, who has pledged to slash corporation tax to 15 per cent. He has also promised to back the Northern Ireland Protocol Bill. AFP
  • OUT OF THE RACE: Rehman Chishti — newly appointed Foreign Office minister had spoken of the importance of lower taxes and having a small state with a big society. 'It’s about aspirational conservatism, it’s about fresh ideas and then it comes down to having a fresh team.' Getty Images
    OUT OF THE RACE: Rehman Chishti — newly appointed Foreign Office minister had spoken of the importance of lower taxes and having a small state with a big society. 'It’s about aspirational conservatism, it’s about fresh ideas and then it comes down to having a fresh team.' Getty Images
  • OUT OF THE RACE: Sajid Javid — experienced former health secretary had planned to scrap the government’s national insurance increase, bring forward the proposed 1p income tax cut to next year and introduce a further ‘significant’ temporary reduction on fuel duty. PA
    OUT OF THE RACE: Sajid Javid — experienced former health secretary had planned to scrap the government’s national insurance increase, bring forward the proposed 1p income tax cut to next year and introduce a further ‘significant’ temporary reduction on fuel duty. PA
  • OUT OF THE RACE: Grant Shapps — the Transport Secretary had said on TV: 'I am interested in the bread-and-butter issues that your viewers will be thinking about every single day of the week.' AP
    OUT OF THE RACE: Grant Shapps — the Transport Secretary had said on TV: 'I am interested in the bread-and-butter issues that your viewers will be thinking about every single day of the week.' AP

Before the launch event in central London, Lord Lamont said: “The country faces an extremely serious economic situation.

“To weather the storm requires a high degree of competence, matched by the courage to make really tough decisions. The public understand this better than many politicians and will respond.

“Tax cuts unmatched by spending cuts achieve nothing. Yes, the tax burden needs to be reduced, as Rishi also believes, but only as and when the public finances allow.

“Mrs [former prime minister Margaret] Thatcher often said dealing with the deficit comes even before reducing taxes. Deficits are just delayed taxation.

“Rishi has the skill, determination and ideas to get us through this difficult period into more prosperous times.”

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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

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Investing success often hinges on discipline and perspective. As markets fluctuate, remember these guiding principles:
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Updated: July 13, 2022, 5:00 AM