Boshoco, right, playing a set in Damascus. Photo: Hasan Belal
Boshoco, right, playing a set in Damascus. Photo: Hasan Belal
Boshoco, right, playing a set in Damascus. Photo: Hasan Belal
Boshoco, right, playing a set in Damascus. Photo: Hasan Belal

Boshoco - the star of Syria’s electrifying techno scene


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  • Arabic

Laser lights sharply illuminate the darkness on the rooftop of a popular nightlife hot spot in Damascus as eager ravers converge for a glimpse of a growing musical phenomenon.

The audience grooves to the captivating hybrid electro-Arab beats of DJ Phillipe Boshoco, 38, with the rising artist taking the spotlight as a regular draw for the country’s revitalised and flourishing electronic scene.

Led by Aleppo-born Boshoco, Syria’s electronic scene is gaining traction as the chilled, cap-wearing artist looks to export a fusion of tarab (classical Arabic folk music of verse-repeating poems that trigger a trance-like state) and techno.

The artist tells The National: “I started producing hip-hop tracks and electronica when I came back from Canada to Aleppo between 2011 and 2013. But it was in Istanbul that I started Boshoco as part of a collective group with other artists from Syria. In Istanbul, I held a residency at a club called Temple and then toured Europe.”

Syrian Techno artist Boshoco in Beirut at an event to raise funds for earthquake victims. Photo: Hasan Belal
Syrian Techno artist Boshoco in Beirut at an event to raise funds for earthquake victims. Photo: Hasan Belal

Boshoco frequently plays to hundreds of followers at Syrian raves and farther afield his rhythmic beats can be heard on dancefloors across Germany, France, and the UK, as he exports his amalgam Arabic takes on classics.

During the decade-long conflict, the dance scene in Syria was scattered and reeling, yet several groups and an electro-zealous community kept the scene alive. Boshoco returned to Syria, where he flourished.

“I was a lawyer in Canada pre-2011 and humanitarian work is close to my heart, my father needed me closer, so I returned to Damascus in 2017, where I played at a club called Tunnel in the capital. This experience changed my life.”

The genre is a combination of twitchy electronic beats and older Arab pop songs, which combines retro music with contemporary electronic rhythms. Boshoco's unique music is inextricably intertwined with his keen interest in traditional songs.

“I like nostalgic, happy, interesting, accessible music, and I love Arabic music, of course, so I’ve always played Arabic music in my sets. I get inspired by all the producers in the Arab world reclaiming our heritage and taking control of their narratives.”

Boshoco’s music is not just a hit in Syria, he has received global acclaim. Samer Saem Eldahr, better known as Hello Psychaleppo – a successful and ground-breaking Syrian electronic artist who opened the musical door for many – holds his fellow Aleppine in high regard.

Boshoco plays a set in Beirut in collaboration with Ballroom Blitz and Hello Psychaleppo. Photo: Hasan Belal
Boshoco plays a set in Beirut in collaboration with Ballroom Blitz and Hello Psychaleppo. Photo: Hasan Belal

Speaking to The National, Hello Psychaleppo said, “Boshoco's music holds a special place in my heart, not just as a collaborator or a listener but as an old friend too. Witnessing his artistic journey and growth has been truly inspiring. Having Boshoco as a strong force in the Syrian electronic music scene is incredibly enriching.

“Having more Syrian artists, especially those making waves in this genre, is of utmost importance. It's not only about the music sometimes; it’s a testament to our resilience, creativity and the richness of our culture.”

Hello Psychaleppo himself paved the way for many from the country, his first album Gool Lʼah, released in 2013, forged the music genre of electro-tarab with a truly new take on songs merging the fields, combining traditional rhythms with electronic music tools that are now sweeping the region.

Boshoco is an artist trying to bridge the gap between the East and West, a musical nomad navigating the myriad constellations in electronic, techno and Syrian traditional music.

“Boshoco is your friend, in everything I do, I end up acting as a bridge between different people, cultures, and mindsets. I like music to be interesting but also accessible. When I introduce a new sound, I try to coat it with familiar sounds to give it a wider audience, especially in Syria where the scene is young,” he says.

While he spends time in Europe touring you may see him at a range of retro electronic clubs on the continent, such as Paradiso in Amsterdam or La Bellevilloise in Paris, yet Syria is his home and his natural habitat.

Boshoco on the decks at a party organised by Siin Experience, where his sets are a regular feature. Photo: Hasan Belal
Boshoco on the decks at a party organised by Siin Experience, where his sets are a regular feature. Photo: Hasan Belal

Michael Atallah, 30, is a growing figure in Syria’s nightlife scene after co-founding the entertainment venture Siin Experience, which organises western-style raves for the country’s devoted clubbers, Boshoco is a regular feature at these events.

Atallah told The National: “You can understand him [Boshoco] more when you stand in front of him, the way he monitors the crowd, the way he smiles and the vibes he delivers. I’ve seen him looking at people he doesn’t know and asking them to dance or to smile.

“At his first gig with Siin Experience, he opened the set with a mowal (traditional genre of vocal music) for popular singer George Wassouf. Boshoco is a pioneer when it comes to Arabic electronic music.”

From the embers of a tumultuous decade of instability and chaos, a passionate and devoted community has grown tenfold to herald the increasing draw of techno, the creative sees this as a sign that worlds can be united by music.

Boshoco views the musical resurrection happening in Syria as game-changing.

Boshoco is credited with helping to reinvigorate nightlife in Syria as electronic music gains popularity. Photo: Hasan Belal
Boshoco is credited with helping to reinvigorate nightlife in Syria as electronic music gains popularity. Photo: Hasan Belal

“No place felt as right as playing home. Following these experiences, we founded the Siin Experience with friends to spread the positive energy the dancefloor can bring to as many young people in Syria as possible. Today my main focus is on Syria and the region with residencies at Ballroom Blitz in Beirut and Siin Experience in Syria,” he says.

On where the pathway takes him in the future the artist was tight lipped, but adamant that to continue his rise to the top he has to stay true to himself.

“I do not know where the road will lead, all I know is that I try to stay authentic and it seems the message comes across, maybe that’s why I am known in Syria as Boshoco Al Asli ([the original], but also the authentic, real.”

Dubai Bling season three

Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed 

Rating: 1/5

TV: World Cup Qualifier 2018 matches will be aired on on OSN Sports HD Cricket channel

David Haye record

Total fights: 32
Wins: 28
Wins by KO: 26
Losses: 4

COMPANY PROFILE
Name: Airev
Started: September 2023
Founder: Muhammad Khalid
Based: Abu Dhabi
Sector: Generative AI
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
 
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

MATCH RESULT

Al Jazira 3 Persepolis 2
Jazira:
Mabkhout (52'), Romarinho (77'), Al Hammadi (90' 6)
Persepolis: Alipour (42'), Mensha (84')

HIJRA

Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy

Director: Shahad Ameen

Rating: 3/5

EA Sports FC 24

Company profile

Name: Fruitful Day

Founders: Marie-Christine Luijckx, Lyla Dalal AlRawi, Lindsey Fournie

Based: Dubai, UAE

Founded: 2015

Number of employees: 30

Sector: F&B

Funding so far: Dh3 million

Future funding plans: None at present

Future markets: Saudi Arabia, potentially Kuwait and other GCC countries

Company%20profile
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First Person
Richard Flanagan
Chatto & Windus 

SPECS
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Updated: October 06, 2023, 6:02 PM