DUBAI // Young people will be the target of an initiative to raise awareness and prevention of mental health problems.
The six-month Mental Health Awareness Campaign, spearheaded by Dubai's Community Development Authority (CDA) and the Dubai Health Authority, will begin on Saturday before World Mental Health Day on Sunday.
According to Dr Hussein al Masseih, a social expert at the CDA, the need to protect mental health is something too often overlooked.
"We are trying to teach certain skills, such as how to deal with other people, how to manage anger and negotiate conflict resolution," he said at the campaign's launch yesterday. "This is especially important for youngsters to learn."
According to Dr al Masseih, everything from how people deal with family and work issues, as well as other challenges, affects the way they feel.
"Mental health is not only the absence of mental disease, but a state of mind to deal with life's challenges," he said.
"The goal is to make the public aware of how you can live your life to have a positive impact on mental health."
Lectures and workshops on mental health issues will be held in schools and universities, as well as in local majalis, or community meeting halls. Public service announcements will also be aired during the six-month campaign.
People should be aware of potential warning signs, as well as the importance of protecting their mental health, organisers said.
While the initiative is being introduced from Dubai, its scope is not confined to the emirate, said Khalid al Kamda, the director general of the CDA, which the Dubai Government launched in 2007.
"The campaign emanates from Dubai, but that doesn't mean it is only covering Dubai," Mr al Kamda said. The organisers welcomed the idea of other organisations getting involved, he added.
"Our aim is to promote mental health awareness, covering the whole community in Dubai and the UAE."
Dr Layla Asamarai, head of the psychology section at Rashid Hospital in Dubai, said the campaign aims to educate people to develop "healthy coping mechanisms" and to let the public know there are services available for help. "The greatest number of cases we come across relate to depression and anxiety," said Dr Asamarai, who added that those seeking assistance can contact Rashid Hospital's psychology section.
Samineh Shaheem, an assistant professor of cross-cultural psychology at Wollongong University in Dubai, welcomed the campaign as a "wonderful idea".
Some people find seeking help for mental health problems daunting, she said, something that may be overcome with more public discussion on the issues.
"It is necessary to raise awareness and dispel many misconceptions," Ms Shaheem said.
zconstantine@thenational.ae
Avatar: Fire and Ash
Director: James Cameron
Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana
Rating: 4.5/5
COMPANY%20PROFILE
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Electric scooters: some rules to remember
- Riders must be 14-years-old or over
- Wear a protective helmet
- Park the electric scooter in designated parking lots (if any)
- Do not leave electric scooter in locations that obstruct traffic or pedestrians
- Solo riders only, no passengers allowed
- Do not drive outside designated lanes
Tips to keep your car cool
- Place a sun reflector in your windshield when not driving
- Park in shaded or covered areas
- Add tint to windows
- Wrap your car to change the exterior colour
- Pick light interiors - choose colours such as beige and cream for seats and dashboard furniture
- Avoid leather interiors as these absorb more heat
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Gearbox: Seven-speed automatic
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The biog
From: Upper Egypt
Age: 78
Family: a daughter in Egypt; a son in Dubai and his wife, Nabila
Favourite Abu Dhabi activity: walking near to Emirates Palace
Favourite building in Abu Dhabi: Emirates Palace
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
Draw
Quarter-finals
Real Madrid (ESP) or Manchester City (ENG) v Juventus (ITA) or Lyon (FRA)
RB Leipzig (GER) v Atletico Madrid (ESP)
Barcelona (ESP) or Napoli (ITA) v Bayern Munich (GER) or Chelsea (ENG)
Atalanta (ITA) v Paris Saint-Germain (FRA)
Ties to be played August 12-15 in Lisbon
Company profile
Name: Dukkantek
Started: January 2021
Founders: Sanad Yaghi, Ali Al Sayegh and Shadi Joulani
Based: UAE
Number of employees: 140
Sector: B2B Vertical SaaS(software as a service)
Investment: $5.2 million
Funding stage: Seed round
Investors: Global Founders Capital, Colle Capital Partners, Wamda Capital, Plug and Play, Comma Capital, Nowais Capital, Annex Investments and AMK Investment Office
COMPANY PROFILE
Name: Lamsa
Founder: Badr Ward
Launched: 2014
Employees: 60
Based: Abu Dhabi
Sector: EdTech
Funding to date: $15 million
The specs
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