Daman, the national insurance company, opened an additional call centre in Al Ain yesterday.
The facility, for Thiqa members only, will be run by Emiratis and aims to provide career opportunities for nationals.
It is part of a plan to involve more Emiratis in the workplace, lowering the unemployment level.
The centre can handle 600 calls a day and operators are available around the clock.
Daman has also signed a contract with the Higher Colleges of Technology (HCT) to launch the Daman Institute for Health Economics, with the hope that Emiratis will take the lead in the industry in the future.
The call centre is attached to Al Ain's main Thiqa branch and is one of the largest in the country, catering to more than 2.3 million members.
Daman opened its first branch in Madinat Zayed last year, with the aim of producing more job opportunities for Emiratis in the Western Region, and help staff experience different roles within the company.
The insurer has plans to relocate its other Al Ain branch, dedicated to basic and enhanced clients, which is currently in the Emirates Post building. The new site, with a larger working environment and space for newcomers, will be at the junction of Khalifa bin Zayed the 1st Street and Khalid bin Sultan Street.
Call-centre staff can be reached at 800 4 80000.