• Lebanon's pavilion at Expo 2020 Dubai. The country's delegation grappled with a small budget and a government in turmoil to ensure Lebanon was fully represented at the World's Fair. All photos by Chris Whiteoak / The National
    Lebanon's pavilion at Expo 2020 Dubai. The country's delegation grappled with a small budget and a government in turmoil to ensure Lebanon was fully represented at the World's Fair. All photos by Chris Whiteoak / The National
  • Elissa Massaad from the Lebanon pavilion team. Food producers, chefs and winemakers will showcase the country's famous cuisine throughout the six-month show
    Elissa Massaad from the Lebanon pavilion team. Food producers, chefs and winemakers will showcase the country's famous cuisine throughout the six-month show
  • Jenny Semaan, operations manager for the Lebanon pavilion, pictured on site at Expo 2020
    Jenny Semaan, operations manager for the Lebanon pavilion, pictured on site at Expo 2020
  • Traditional playground swings in the new pavilion
    Traditional playground swings in the new pavilion
  • A large number of visitors are expected to Lebanon's base at Expo 2020
    A large number of visitors are expected to Lebanon's base at Expo 2020
  • Benches outside the Lebanese pavilion at Expo 2020 Dubai
    Benches outside the Lebanese pavilion at Expo 2020 Dubai
  • An exhibit in the main atrium of the pavilion
    An exhibit in the main atrium of the pavilion

Together, We Walk: Lebanon to send message of hope at Expo 2020 Dubai


Fatima Al Mahmoud
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  • Arabic

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Despite economic woes back home, Lebanon is ready to meet the world at Expo 2020 Dubai.

The final touches are under way in the country’s pavilion, where it hopes to welcome millions of visitors once the world fair opens its doors on October 1.

The country is in the midst of an economic crisis that has left almost 80 per cent of the population living in poverty and caused shortages of medicines and fuel.

Though the pavilion may not be extravagant, due to budget constraints, it carries a loud message and is rich in essence, said creative director Joelle Hajjar.

The funding we had was not enough. But the alternative was to take Lebanon off the world map at this event - and we could not let that happen
Joelle Hajjar

“When we lose everything, all we have left is each other,” she told The National.

“That is our goal at Expo 2020, for the world to meet the Lebanese and see who they truly are.”

Under the theme Together, We Walk, the pavilion aims to celebrate the country’s most valuable resource: its people.

It brings together some of the country's brightest minds from different fields to showcase their skills and talents at the world fair.

From music to film to design and more, the Lebanon pavilion will put on display its wealth of talent and creativity, say organisers.

Elissa Massaad, part of the team for the Lebanon pavilion. The Lebanese pavilion for Expo 2020 in Dubai
Elissa Massaad, part of the team for the Lebanon pavilion. The Lebanese pavilion for Expo 2020 in Dubai

“We want to turn the spotlight on the Lebanese who are excelling everywhere,” said Ms Hajjar.

During the world fair - which runs until March 31, 2022 - the Lebanon pavilion will host workshops, round tables, performances, exhibitions, competitions and more.

“We will not have a dull moment,” Ms Hajjar said. “We want to keep people coming back.”

The pavilion will also host chefs to cook up delicious Lebanese cuisine, and will feature a wine bar stocked with local brands and offering a wine-tasting experience.

“Everything we’re bringing to Expo 2020 Dubai is of the highest quality,” said Ms Hajjar.

“We’re giving a platform only to the best of the best.”

All this has been achieved despite the Lebanese team only having a few months to prepare its pavilion, after the country's economic crisis hit state funding.

In response, the private sector and the Lebanese diaspora took on the responsibility to sponsor the pavilion and get the country to Expo 2020.

“The funding we had was not enough,” Ms Hajjar said.

“But the alternative was to take Lebanon off the world map at this event, and we could not let it happen.”

With limited means, the pavilion was created to reflect on the people’s suffering, and show what they’re capable of achieving.

Visitors will be able to walk with the Lebanese people and see what talent they have to offer the world, despite the hardships of everyday life in the country, say organisers.

“We want to leave a legacy behind,” said Ms Hajjar.

“Out of 192 countries, our pavilion will be imprinted in the mind of every visitor.”

The bio

Academics: Phd in strategic management in University of Wales

Number one caps: His best-seller caps are in shades of grey, blue, black and yellow

Reading: Is immersed in books on colours to understand more about the usage of different shades

Sport: Started playing polo two years ago. Helps him relax, plus he enjoys the speed and focus

Cars: Loves exotic cars and currently drives a Bentley Bentayga

Holiday: Favourite travel destinations are London and St Tropez

Company Fact Box

Company name/date started: Abwaab Technologies / September 2019

Founders: Hamdi Tabbaa, co-founder and CEO. Hussein Alsarabi, co-founder and CTO

Based: Amman, Jordan

Sector: Education Technology

Size (employees/revenue): Total team size: 65. Full-time employees: 25. Revenue undisclosed

Stage: early-stage startup 

Investors: Adam Tech Ventures, Endure Capital, Equitrust, the World Bank-backed Innovative Startups SMEs Fund, a London investment fund, a number of former and current executives from Uber and Netflix, among others.

Profile

Company: Justmop.com

Date started: December 2015

Founders: Kerem Kuyucu and Cagatay Ozcan

Sector: Technology and home services

Based: Jumeirah Lake Towers, Dubai

Size: 55 employees and 100,000 cleaning requests a month

Funding:  The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups. 

Updated: September 23, 2021, 3:26 PM