The team behind fujtown.com from front left: Sindiya Saad, web developer Alisha Swaitan, marketing executive Navas Usman and volunteer Eman Al Zahmi. Antonie Robertson / The National
The team behind fujtown.com from front left: Sindiya Saad, web developer Alisha Swaitan, marketing executive Navas Usman and volunteer Eman Al Zahmi. Antonie Robertson / The National
The team behind fujtown.com from front left: Sindiya Saad, web developer Alisha Swaitan, marketing executive Navas Usman and volunteer Eman Al Zahmi. Antonie Robertson / The National
The team behind fujtown.com from front left: Sindiya Saad, web developer Alisha Swaitan, marketing executive Navas Usman and volunteer Eman Al Zahmi. Antonie Robertson / The National

Entrepreneur makes Fujairah website click


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FUJAIRAH // An Emirati entrepreneur has launched a business directory website for the emirate.

Sindiya Saad, creator of www.fujtown.com, said she came up with the idea after noticing that many residents drove long distances to access services or make purchases.

“Some people don’t know how to reach a tailor, so I decided to work on the idea and created a platform that would combine all the information that covers customers’ needs and requirements,” said Ms Saad.

The website was launched this year with the support of Sheikh Mohammed bin Hamad Al Sharqi, Crown Prince of Fujairah.

Ms Saad said she and three others worked on the website. They include a web developer, a sales and marketing executive and an Emirati volunteer.

The website also promotes Fujairah and serves as a tourist information centre that offers programmes and hotel discounts, as well as highlighting social events in the emirate.

“We reached 60,000 viewers in only two months, which was more than we expected and that encouraged more companies to join our directory,” said Navas Usman, a 25-year-old marketing executive from India.

Ms Saad: “Each day, we work on improving the site in order to make it user-friendly, and we are planning to launch an app very soon along with creating an Arabic version of the site.”

Residents of the emirate voiced their welcome for the website.

“We need the website, as you can’t find everything in the yellow pages. I live in Fujairah but I don’t know everything here,” said Shaikha Al Yamahi, 29.

“The directory will help me and everyone to find exactly what they need or are looking for in just a few clicks, and I will be more than happy to support them in any way possible.” ​

rhaza@thenational.ae

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.

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Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE