ABU DHABI // Embassy nightclub at Emirates Palace Hotel this week revealed its official rebranding - breaking its ties to the British franchise and calling itself Etoiles. Nearly one year since the club and restaurant opened, the owners have officially broken the management contract with Embassy UK to give the venue a more "Abu Dhabi feel" with its new name, meaning "stars" in French.
Since the owners revoked the contract in March, turn- over has increased by 300 per cent but they want to start afresh, changing the name and adding new features, including a Moët champagne terrace overlooking the beach. The owners from the club said: "We had a short-term management contract with Embassy which is not being renewed because we didn't feel there was any benefit to us in having somebody from outside the region manage the venue."
The management say that they needed to disassociate themselves from the venue with the same name in London. A key feature of Etoiles is Dean Bouvet, its Michelin-rated chef - who has helped make the restaurant one of the capital's finest. mswan@thenational.ae
