Dubai contest challenges parents to read with their children

The Knowledge and Human Development Authority contest challenges parents to read with their children for 10 minutes a day on 10 days.

DUBAI // Dubai’s education regulator is challenging parents to encourage regular reading habits for their children.

Parents will be invited starting on Sunday to promise to read with their children for at least 10 minutes on 10 days between April 10 and May 10.

To win the #10Minutes10Days contest, organised by the Knowledge and Human Development Authority, parents must upload an image to Twitter or Instagram showing them reading with their kids.

“We know that reading regularly is one of the best ways for parents and children to spend quality time together,” said Mouza Al Suwaidi, the KHDA’s chief of engagement. “We hope that this challenge will encourage parents to give their kids the gift of reading.”

The #10Minutes10Days challenge is being run with the support of the Emirates Airline Festival of Literature. Winners of the challenge will receive one free book for themselves, and one free book for their child, every month for a whole year.

To enter the #10Minutes10Days competition, visit the KHDA’s website,, and sign the pledge.

Once the pledge is signed, read to your child and upload at least one photo to social media showing you reading to your child. Make sure to use the #10Minutes10Days hashtag, and mention @KHDADubai if you’re uploading to Instagram, or @KHDA for Twitter.

The competition celebrates the UAE’s Year of Reading, which promotes literacy across the country.

Published: April 10, 2016 04:00 AM