Abu Dhabi has unveiled one of its largest university scholarship programmes to date, offering 6,000 Emiratis the chance to study in the US and Canada.
The total funding for the project amounts to Dh1.9 billion ($500 million) and will pay for students to attend university until 2028. It is aimed at those who have not previously benefited from overseas funding from the government.
The Khotwa (RizeUp) programme was created by Sheikh Khaled bin Mohamed, member of Abu Dhabi Executive Council and chairman of Abu Dhabi Executive Office.
“This landmark programme is a strategic investment by the Abu Dhabi government to continue nurturing future-ready Emirati bachelor’s degree holders,” said Sara Musallam, Minister of State for Early Education and chairwoman of the Abu Dhabi Department of Education and Knowledge (Adek).
“Khotwa will empower students who have not benefited from our previous scholarships to study at international colleges and universities and graduate as highly competent, effective and productive citizens capable of enriching our national employment pool and playing an active role in driving forward our knowledge-based economy.”
The department aims to enrol 100 students in the first group this year, with numbers set to increase annually to reach a total of 6,000 scholarship beneficiaries by 2028.
Who qualifies for an overseas scholarship?
Pupils at public, private and charter schools across Abu Dhabi with a minimum GPA of 65 per cent in their Grade 12 finals are eligible for the RizeUp programme, providing they score a minimum of 3.0 on the IELTS test.
The same criteria apply to National Service Graduates who do not hold a bachelor’s degree.
Priority will be given to candidates whose families are receiving social support, Abu Dhabi Government Media Office said in a statement.
This will enable a greater number of Emirati students who have not previously received scholarships to study abroad.
Accommodation with families abroad
Candidates joining Khotwa (RizeUp) must commit to a homestay programme during the two-year community college period, wherein students will reside with “local families carefully selected by Adek and reputable homestay organisations across North America”.
Officials did not say which subjects are preferred, but emphasised the importance of “new specialities to improve graduates’ employability, address priority industry needs, and supplement the current and future needs of the UAE economy”.
Shortlisted candidates must attend a five-day boot camp at Adek headquarters in October to assess their readiness for overseas study.
“The boot camp will follow a programme of behavioural interviews and self-assessments, group case studies, role play and situational simulation, and soft skills training,” said Dr Bashaer Almatrooshi, acting executive director of Adek.
“It will be a developmental experience for successful applicants and those who may not qualify this time around.
“Those selected must meet key criteria including a willingness and ability to learn in new settings.”
Successful applicants will leave the UAE for their assigned community college and homestay programme in January 2023.
Officials said that, in addition to having tuition fees and living costs throughout their homestay programme covered, RizeUp enrollees will also receive living allowances and continuous one-on-one advisory support from academic counsellors.
America's top colleges — according to 'US News & World'
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
Buy farm-fresh food
The UAE is stepping up its game when it comes to platforms for local farms to show off and sell their produce.
In Dubai, visit Emirati Farmers Souq at The Pointe every Saturday from 8am to 2pm, which has produce from Al Ammar Farm, Omar Al Katri Farm, Hikarivege Vegetables, Rashed Farms and Al Khaleej Honey Trading, among others.
In Sharjah, the Aljada residential community will launch a new outdoor farmers’ market every Friday starting this weekend. Manbat will be held from 3pm to 8pm, and will host 30 farmers, local home-grown entrepreneurs and food stalls from the teams behind Badia Farms; Emirates Hydroponics Farms; Modern Organic Farm; Revolution Real; Astraea Farms; and Al Khaleej Food.
In Abu Dhabi, order farm produce from Food Crowd, an online grocery platform that supplies fresh and organic ingredients directly from farms such as Emirates Bio Farm, TFC, Armela Farms and mother company Al Dahra.
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Why it pays to compare
A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.
Route 1: bank transfer
The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.
Total cost: Dh567.25 - around 2.9 per cent of the total amount
Total received: €4,670.30
Route 2: online platform
The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.
Total cost: Dh74.10, around 0.4 per cent of the transaction
Total received: €4,756
The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.
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