• Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, reveals the new logo. Anna Nielsen / The National
    Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, reveals the new logo. Anna Nielsen / The National
  • The winning design for the Expo 2020 logo was chosen from 18,000 submissions. And how better to show it off than on the world’s tallest building? Anna Nielsen / The National
    The winning design for the Expo 2020 logo was chosen from 18,000 submissions. And how better to show it off than on the world’s tallest building? Anna Nielsen / The National
  • A 4,000-year-old gold ring found in an archaeological site in the desert is the inspiration behind the Expo 2020 Dubai logo. Photo: Expo 2020 Dubai
    A 4,000-year-old gold ring found in an archaeological site in the desert is the inspiration behind the Expo 2020 Dubai logo. Photo: Expo 2020 Dubai
  • Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai holds aloft the ancient ring, which was the inspiration behind the logo for Expo 2020 Dubai. Anna Nielsen / The National
    Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai holds aloft the ancient ring, which was the inspiration behind the logo for Expo 2020 Dubai. Anna Nielsen / The National
  • Reem Al Hashimy, the UAE Minister of State for International Co-operation and director general of Expo 2020 Dubai at the launch of the Expo logo at the Burj Khalifa. Anna Nielsen / The National
    Reem Al Hashimy, the UAE Minister of State for International Co-operation and director general of Expo 2020 Dubai at the launch of the Expo logo at the Burj Khalifa. Anna Nielsen / The National
  • Construction work starts at the Al Wasl Plaza on the Expo 2020 site on November 12, 2017. Chris Whiteoak / The National
    Construction work starts at the Al Wasl Plaza on the Expo 2020 site on November 12, 2017. Chris Whiteoak / The National
  • A model of the structures that will be on Al Wasl Plaza dome at the Expo 2020 Dubai site. Reem Mohammed / The National
    A model of the structures that will be on Al Wasl Plaza dome at the Expo 2020 Dubai site. Reem Mohammed / The National
  • Sheikh Ahmed Al Maktoum, chairman of the Expo Dubai 2020 higher committee, and other dignitaries with the Al Wasl Plaza completed dome in the background. Photo: Expo 2020 Dubai
    Sheikh Ahmed Al Maktoum, chairman of the Expo Dubai 2020 higher committee, and other dignitaries with the Al Wasl Plaza completed dome in the background. Photo: Expo 2020 Dubai
  • Sheikh Hamdan bin Mohammed bin Rashid, Dubai Crown Prince and Chairman of The Executive Council of Dubai, posts photos of himself overlooking Al Wasl Plaza at Expo 2020 Dubai on his Instagram account. @faz3
    Sheikh Hamdan bin Mohammed bin Rashid, Dubai Crown Prince and Chairman of The Executive Council of Dubai, posts photos of himself overlooking Al Wasl Plaza at Expo 2020 Dubai on his Instagram account. @faz3
  • Sheikh Hamdan bin Mohammed bin Rashid, Dubai Crown Prince and Chairman of The Executive Council of Dubai, posts photos of the dome of Al Wasl Plaza at Expo 2020 Dubai on his Instagram account. @faz3
    Sheikh Hamdan bin Mohammed bin Rashid, Dubai Crown Prince and Chairman of The Executive Council of Dubai, posts photos of the dome of Al Wasl Plaza at Expo 2020 Dubai on his Instagram account. @faz3
  • Expo 2020 Dubai magnet souvenirs feature the official ring logo. Pawan Singh / The National
    Expo 2020 Dubai magnet souvenirs feature the official ring logo. Pawan Singh / The National
  • Expo 2020 Dubai key ring souvenirs feature the official ring logo. Pawan Singh / The National
    Expo 2020 Dubai key ring souvenirs feature the official ring logo. Pawan Singh / The National

Dubai Expo’s new logo design inspired by ancient ring


Ramola Talwar Badam
  • English
  • Arabic

DUBAI // A 4,000-year-old gold ring found in an archaeological site in the desert is the inspiration behind the Dubai Expo 2020 logo.

On Sunday the new logo for the world fair was unveiled at a ceremony where it was projected in gold light on to the Burj Khalifa.

The decision to feature the ring in the logo was made by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, who revealed the Expo 2020 emblem to huge applause from the crowds.

A gold light shines through the centre of the logo with simple circles and loops encircling and swirling around it.

The Sarouq Al Hadeed site, where the ring was found, was discovered by Sheikh Mohammed. He was flying over the desert in a helicopter when he noticed the ripples of sand dunes were different from the surrounding area.

The ring is one of the more recent discoveries of more than 10,000 artefacts, including seals from different regions, daggers, knives, vases and tools, found by archaeologists over the past three years.

Sarouq Al Hadeed is among the most important archaeological sites in the region, with artefacts dating back to the Iron Age.

Sheikh Mohammed said the logo “represents our message to the world that our civilization has deep roots”.

“We were and will always be a pot that gathers civilizations and a centre for innovation,” he said. “Over 4,000 years ago, the people who lived in this land had a deep creative spirit and today the people of this country are building the nation’s future for centuries to come.”

Reem Al Hashimy, Minister of State for International Cooperation and director general of the Bureau Dubai Expo 2020, said “from all the thousands of items found at the site” the artefact that resonated with Sheikh Mohammed “was not a mighty sword or a giant piece of earthenware, but a tiny gold ring”.

Ms Al Hashimy said the ring represented the UAE’s status as a young nation but with connections to ancient civilisations.

“Incredibly ancient, historically significant, culturally symbolic and astonishingly beautiful, this delicate circle is wonderful and conveys the message of our Expo – connecting minds, creating the future,” she said.

Hussain Lootah, director general of Dubai Municipality, said there were several projects being planned for the archaeological site and its finds.

“It is a very rich site and the findings only covers 5 per cent of the area, so the major portion is still under the sand dunes and further excavations will give us more of an idea of our history,” he said.

“A large amount of treasure of more than 10,000 pieces has been gathered in the past three to four years, like arrows, jars, jewellery, necklaces and rings. It is so important that the Expo logo is connected to our past.”

Ms Al Hashimy said the building phase on the Dubai South Expo site would start in June with 5 million tonnes of sand to be removed from the site.

At the ceremony three residents were presented with awards for logos chosen as finalists.

There are plans for all of the designs to be featured at the Expo site, Ms Al Hashimy said.

At the unveiling ceremony, the national colours were beamed across the Burj Khalifa, followed by the names of cities that have hosted world fairs.

rtalwar@thenational.ae