People lined up outside Swatch stores in Mall of the Emirates and The Dubai Mall, the only locations chosen in the UAE for the launch.
The MoonSwatch is a take on Omega’s classic Speedmaster and conceived to make the design more accessible.
It inspired by the solar system, with its available in 11 designs and colours named after the Sun, the Moon, Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune and Pluto.
The face is similar to that of a Speedmaster and features three sub-dials
Messages such as “enjoy the mission,” “dream big” and “fly higher” adorn the back, along with the name of the mission and picture of the planet the timepiece is inspired by.
They retail for Dh950 but are currently available only in Swatch stores in Dubai.
“The launch of the Bioceramic MoonSwatch Collection is an incredible success that exceeded all expectations,” said the UAE Swatch website.
“We would therefore like to remind you that there will be watches available in the selected Swatch Stores in the coming weeks as it is not a limited edition.
“For the moment, we have to update the purchase limit to one watch per person until further notice. We will revert back to two watches per person as soon as possible.”
Dubai was not the only place to experience queues. Some shops in the UK were forced to close after scuffles broke out during the queues.