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Manar Al Hinai

Contributor
Abu Dhabi
Manar is an award-winning Emirati journalist, entrepreneur and communications consultant in Abu Dhabi. She previously worked as director of corporate communications at Abu Dhabi Investment Company. She was named Arab Woman of the Year in 2011 and in the list of 100 inspirational individuals in the UAE in 2012 and 2014.
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Articles

Trying to do everything yourself may not be best for your business.
Are you sabotaging your own business?

Being a one-person operation can lead to overwork and refusing to bring in extra help can cause problems further down the line

BusinessAugust 11, 2019
The ToTok app offers free calling and messaging services without a subscription. Getty.
Achieving success can be all about who you know

Nurturing connections can boost your business and influence

CommentAugust 03, 2019
There's no point advertising yourself as a freelancer if you don't respond to business requests or miss key deadlines. Pawan Singh / The National
Regional freelancers need to up their game

Manar Al Hinai enjoys supporting local talent but says they must be easily reachable and deliver on time

EconomyJuly 28, 2019
Milwaukee Bucks forward and NBA's Most Valuable Player for the 2018-2019 season Giannis Antetokounmpo leaves a Nike store after attending a promotional event. Nike's "Dream Crazier" campaign is an example of promoting values not products. AFP
Millennials are buying your values not your products

Companies miss the mark when their marketing campaigns revolve around a specific product or discount

CommentJuly 24, 2019
Doing too much can lead to burn out, whereas reducing chores and leveraging more fulfilling aspects of one's personal and professional life can boost productivity and creativity.
Why you need to do less to achieve more

Focusing on less can boost efficiency, producitivity and creativity

CommentJuly 20, 2019
Manar Al Hinai says many of her friends did not read in their spare time when she was growing up. Fatima Al Marzooqi/The National.
How UAE businesses can help cultivate a nation of readers

Children and adults in the Emirates are being encouraged to read more by the Government

EconomyJuly 06, 2019
If your potential customers can't relate to your influencer, your message will be lost. Bloomberg
When choosing an influencer, ensure that they reflect your audience

Candidates who properly reflect the target society and understand their culture are crucial to promoting a brand effectively

EconomyJune 29, 2019
Several walls in the buildings in the new Facebook campus in Menlo Park are decorated by graffiti artist David Choe. Getty Images
Embrace your inner artist to brush up your business

Manar Al Hinai say some of her best ideas come to her when she is painting

EconomyJune 22, 2019
Building and developing a successful enterprise requires a considerable investment in customer service. Reuters
Customer service is key even in the digital age

The ability of businesses to retain customers while acquiring new ones requires an investment in response time and fulfilling promises

CommentJune 15, 2019
Customisation will be all the rage as mass-market e-commerce loses its lustre. AFP
Embrace ‘bespoke’ products and personalisation to get ahead amid mass e-commerce

As more transactions get moved online, personalisation can offer a competitive advantage

CommentJune 08, 2019
Eid provides an ideal time to consider how celebrations can be incorporated into achievements on the job. Jeffrey E Biteng / The National
Why Eid is a good time to celebrate your small work wins

With our busiest Ramadan yet I was reminded to celebrate with colleagues as well as family this Eid

CommentJune 01, 2019
Stress can affect all office employees, from the most senior managers to junior staff. Getty Images
Why you must leave work matters at the office

Manar Al Hinai shares three tips to help employees unwind and keep stress at bay

EconomyMay 25, 2019
Members at the WeWork Cos. Iceberg co-working space in Tokyo, Japan. Freelancers are becoming a larger part of the modern workforce. Bloomberg
Why the gig economy is all about embracing change

It is imperative to adapt in order for our economy to develop in tandem with the rest of the world

CommentMay 19, 2019
Friday prayers at Al Farooq Omar Bin Al Khattab Mosque in Dubai. Manar Al Hinai says many of her Muslim friends pray more, give more and present the best versions of those themselves during Ramandan.Chris Whiteoak / The National
Apply your commitment to Ramadan to your business

Those who invest 100 per cent in the holy month should replicate that behaviour in their entrepreneurial ventures

EconomyMay 11, 2019
The Holy month offers opportunities to for businesses and workers. Bloomberg
Remember to keep up business momentum over Ramadan

Use the time productively to prepare for the rest of the year and take advantage of the chance to network

EconomyMay 04, 2019
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