Manar Al Hinai

Penning a novel has changed the way Manar Al Hinai runs her consultancy firm

Imitation is the best form of flattery and in business it is unavoidable but it can be turned to your advantage

Newspapers and magazines could thrive, if publishers keep readers' consumption preferences in mind

Young start-up founders should accept that what they have planned may fail and when that happens they should take some time out for self-care

Paring down to-do lists and meetings can help an entrepreneur

Medium does not require much capital to start up

Hard work and perseverance never goes to waste, writes Manar Al Hinai

The pivot to digital is shaping and influencing how people consume information and companies are responding accordingly

Changing in unpredictable times is the only way to thrive

Different accelerators, funding programmes and incubators have risen up across the country

This century has so far seen intense investment interest and support of creative and cultural development in the UAE

Pop-up stores have become a retail experience of their own

Some start-ups require a lot of capital to get going, but be mindful of which ones do not

Founders often find themselves less involved in the day-to-day business as their companies grow

Entrepreneurship is an important excercise of self-discovery