Ever since Andy Warhol first suggested that "everyone will be famous for 15 minutes", football has provided plenty of corroborating evidence. There are men who have laboured out of the limelight for much of their careers only to be catapulted into the glare of the cameras.
Then there is Phil Brown. A man who embraced fame with the willingness of a contestant on a reality television show has had it plucked from his grasp.
His moment in the sun lasted 18 months, rather than 15 minutes, but as he approaches the first anniversary of his sacking by Hull City, the subsequent year has been a chastening experience. It is a spell that suggests he is football's equivalent of a one-hit wonder.
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Also: The grip of the Big Four of Premier League is not for granted
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Ten months of unemployment and rejection followed. A man who, two years before, had managed a club level on points at the top of the Premier League was only the second choice candidate for the Southampton job, a club then in the lower reaches of League One, English football's third tier. Brown was interviewed by Burnley, without getting the feeling the club wanted him.
Preston North End were altogether keener. In January, Brown succeeded Darren Ferguson at the Championship's bottom club. Ten games later, he still awaits his first win as Preston manager.
League One football has become more of a probability than a possibility. Eleven points from safety with 13 games to go, even Brown's trademark positivity is hard to maintain.
"Everyone at the football club is low," he said this week." A fortnight ago, he optimistically targeted 10 wins from the final 16 games, but the fixture list has conspired against Preston. Saturday's trip to Norwich City is the fourth of five successive matches against top-eight teams.
The first three have only yielded two points yet, in holding leaders QPR and claiming a draw away against Nottingham Forest, there were signs of improvement.
An inventive thinker, whose tactical tinkering can be inspired or unhelpful, Brown has brought a raft of new ideas. Thus far, they are yet to pay off.
In the final analysis, Ferguson's ruinous reign and cost-cutting will be the major reasons for relegation.
Brown inherited a porous defence and a demoralised squad that was then decimated when, in seeming reprisals for sacking the Manchester United manager's son, Sir Alex Ferguson and Stoke City's Tony Pulis recalled their loan players.
Brown saved Hull from a parlous position in the 2006/07 season, but the likelihood is that he will find himself managing in the third tier for the first time.
It is, however, where he spent much of a playing career that went largely unnoticed. A full-back for Hartlepool, Halifax Town, Bolton Wanderers and Blackpool, he spent a solitary season in the two highest divisions, never reaching the top flight.
Perhaps the fondness for publicity stems from a life spent in the shadows.
Brown's time at Hull brought infamy for conducting a half-time team talk on the pitch, apologising to the local women's institute, claiming to have talked a suicidal woman on the city's Humber Bridge around and singing the supporters' adaptation of the Beach Boys' Sloop John B in the centre circle when Hull stayed in the Premier League (a rather more savvy manager put his head in his hands when he heard).
Coaching brought more success than playing but, initially, little attention. Brown spent nine seasons at Bolton, six of them as Sam Allardyce's assistant in Wanderers' most successful spell for half a century.
Yet his first spell in management, at Derby, was a swiftly-curtailed failure. Hull provided rehabilitation and he ended their 104-year wait for top-flight football.
Two months in and confounding predictions of ignominious failure, Hull joined Chelsea and Arsenal at the top of the table by playing attacking football.
"I believed I would prove everyone wrong my way. It was down to belief from the top," he said.
"Managers were coming up against us who didn't know who or what Phil Brown was about."
Then the Sunderland supporter was mooted as a successor to Roy Keane at the Stadium of Light. Instead, his star fell as rapidly as it rose; after six wins in nine games, only eight followed in the next 60. Brown was sacked two months before Hull went down.
Not that disappointment has made him more reserved.
"I want to manage England and, with that kind of ambition, whether you achieve it or not, it will get you somewhere else in life," he said last year.
More pertinent, perhaps, is something he said two years ago: "I am a firm believer in what doesn't break you will make you."
sports@thenational.ae
The National's picks
4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young
Company Profile
Company name: NutriCal
Started: 2019
Founder: Soniya Ashar
Based: Dubai
Industry: Food Technology
Initial investment: Self-funded undisclosed amount
Future plan: Looking to raise fresh capital and expand in Saudi Arabia
Total Clients: Over 50
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The specs
Engine: 4.0-litre V8 twin-turbocharged and three electric motors
Power: Combined output 920hp
Torque: 730Nm at 4,000-7,000rpm
Transmission: 8-speed dual-clutch automatic
Fuel consumption: 11.2L/100km
On sale: Now, deliveries expected later in 2025
Price: expected to start at Dh1,432,000
If you go...
Flying
There is no simple way to get to Punta Arenas from the UAE, with flights from Dubai and Abu Dhabi requiring at least two connections to reach this part of Patagonia. Flights start from about Dh6,250.
Touring
Chile Nativo offers the amended Los Dientes trek with expert guides and porters who are met in Puerto Williams on Isla Navarino. The trip starts and ends in Punta Arenas and lasts for six days in total. Prices start from Dh8,795.
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INDIA SQUADS
India squad for third Test against Sri Lanka
Virat Kohli (capt), Murali Vijay, Lokesh Rahul, Shikhar Dhawan, Cheteshwar Pujara, Ajinkya Rahane, Rohit Sharma, Wriddhiman Saha, Ravichandran Ashwin, Ravindra Jadeja, Kuldeep Yadav, Mohammed Shami, Umesh Yadav, Ishant Sharma, Vijay Shankar
India squad for ODI series against Sri Lanka
Rohit Sharma (capt), Shikhar Dhawan, Ajinkya Rahane, Shreyas Iyer, Manish Pandey, Kedar Jadhav, Dinesh Karthik, Mahendra Singh Dhoni, Hardik Pandya, Axar Patel, Kuldeep Yadav, Yuzvendra Chahal, Jasprit Bumrah, Bhuvneshwar Kumar, Siddarth Kaul
THE BIO
BIO:
Born in RAK on December 9, 1983
Lives in Abu Dhabi with her family
She graduated from Emirates University in 2007 with a BA in architectural engineering
Her motto in life is her grandmother’s saying “That who created you will not have you get lost”
Her ambition is to spread UAE’s culture of love and acceptance through serving coffee, the country’s traditional coffee in particular.
FIGHT%20CARD
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More on animal trafficking
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now