Godolphin have agreed a partnership with Under Armour that will see the sports retail giants supply a bespoke clothing range for the UAE-based horse racing stable.
Under Armour are in partnership with some of the world’s most notable athletes and teams including the world’s No 2 golfer Jordan Spieth, basketball superstar Stephen Curry, tennis’ world No 2 Andy Murray, and Premier Legue club Tottenham Hotspur.
Under Armour’s deal with Godolphin represents the first time a major sports brand have teamed up with an international equestrian organisation, and the American company will produce a kit that is worn by jockeys, trainers and members of Team Godolphin, as they train and compete in the UK, Ireland, Australia, the United States, France and Dubai.
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“As two prestigious global sporting brands, Godolphin and Under Armour are natural partners,” John Ferguson, Chief Executive Officer and Racing Manager for Godolphin, said.
“The vision and values of Godolphin directly mirror Under Armour’s brand mission to help all athletes perform at their best, through the relentless pursuit of innovation and excellence.
“Together, we can take horse racing apparel to the next level with the ultimate aim of delivering a long-lasting impact for the benefit of the equine industry at large. Everyone in the team, from jockeys to stable staff, are incredibly excited about this. We are delighted to be working in partnership with a fellow pioneer as Godolphin’s kit supplier.”
Under Armour will supply more than 1,500 members of Team Godolphin with uniforms across four continents, which will be seen for the first time at The Craven Meeting in Newmarket on April 12.
“At Under Armour we like to partner with those who lead their field,” Peter Murray, Vice President of Global Sports Marketing for Under Armour, said.
“Godolphin has a proud heritage as one of the most successful international racing stables, having amassed more than 230 wins at the world’s most prestigious races across 12 different countries and four continents. We look forward to the many synergies we can create between our brands in the years to come.”
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