Former Italy and Juventus star Andrea Pirlo was appointed the Italian champions' new coach, just hours after Maurizio Sarri's sacking with the club promising a "new chapter in world football".
Sarri, 61, leaves Juventus after just one season, a day after the Italian giants crashed out of the Champions League in the last 16 to French club Lyon.
The 41-year-old Pirlo, with no previous top-level coaching experience, recently took over the Juventus U23 side and arrives on a two-year contract.
"The choice is based on the belief that Pirlo has what it takes to lead from his debut on the bench, an expert and talented squad to pursue new successes," Juventus said.
"Today, begins a new chapter of his career in the world of football: from Maestro to Mister."
Sarri took over on a three-year contract last summer, after leading Chelsea to a Europa League triumph, but failed to deliver on the promised revolution in style on the pitch.
Pirlo's swift appointment, a day after their Champions League exit, is again a bold choice for club president Andrea Agnelli.
Other former players have turned to coaching such as Zinedine Zidane, Frank Lampard and Gennaro Gattuso, but Pirlo does so without experience.
The former midfielder does, however, know Juventus and its players well after an impressive four-year spell from 2011 to 2015.
"Pirlo has had a legendary career as a player. In his four years at the centre of the Juventus midfield, he won as many league titles, a Coppa Italia and two Italian Super Cups," Juventus said.
He also won two Champions Leagues and two league titles with AC Milan.
Former Napoli boss Sarri paid for Juventus's failure to advance in a tournament they have won twice, but not since 1996.
Juventus also lost the Italian Cup and Italian SuperCup finals this season, and finished just one point ahead of Inter Milan to win a ninth Scudetto in a row.
"The Champions League, it was a dream before, now it's a goal and going out like this is disappointing for us, for the players and for the fans," said Agnelli.
"We need a cold and lucid analysis, knowing that in a few weeks we will start from scratch and we will have to do it with the same enthusiasm and desire to win."
Pirlo began his playing career at his hometown team Brescia in 1995 and went on to play for Inter, AC Milan and Juve before two seasons with New York City in the MLS.
Capped 116 times for Italy, he was a key figure in the team that won the 2006 World Cup.
Since the end of his playing career in 2017 Pirlo has been discreet in the world of football, mainly working as a television pundit.
But his lack of enthusiasm and often jaded air, have made him a popular figure on the internet with the slogan 'Pirlo is not impressed'.
At Juventus, Pirlo will now find himself coaching some of his former teammates such as Juventus goalkeeper Giangluigi Buffon, a year older at 42.
"So now I have to call you Mister!?!?! Good luck for this new challenge Andrea!," wrote Buffon on Twitter.
He will also have to manage five-time Ballon d'Or winner Cristiano Ronaldo, the club's 100-million-euro (Dh433m) signing two years ago.
The 35-year-old scored a double on Friday night but could not lift his ailing side into the Champions League quarter-finals in his native Portugal.
Europe wide
Some of French groups are threatening Friday to continue their journey to Brussels, the capital of Belgium and the European Union, and to meet up with drivers from other countries on Monday.
Belgian authorities joined French police in banning the threatened blockade. A similar lorry cavalcade was planned for Friday in Vienna but cancelled after authorities prohibited it.
UAE currency: the story behind the money in your pockets
What vitamins do we know are beneficial for living in the UAE
Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.
Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.
Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.
Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.
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The five pillars of Islam
Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
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The Sky Is Pink
Director: Shonali Bose
Cast: Priyanka Chopra Jonas, Farhan Akhtar, Zaira Wasim, Rohit Saraf
Three stars
UAE currency: the story behind the money in your pockets
Honeymoonish
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