Barcelona’s famous Nou Camp will be rebranded as the Spotify Camp Nou as part of a four-year deal agreed between the La Liga giants and the Swedish streaming platform.
Spotify will also become the club’s main partner, with its name appearing on the shirts and training kits of both the men’s and women’s team, and their official audio streaming partner.
Barca have not confirmed how much the sponsorship deal is worth although reports have suggested the club could earn up to €300 million ($328.6 million) over the four years.
Spotify will replace Rakuten, the Japanese e-commerce company, as Barcelona's main sponsor. The Rakuten deal started in 2017 before being renewed in 2020 until the end of this season.
Barcelona president Joan Laporta told the club website: “We are very proud to announce a pioneering alliance like this with a world-renowned organisation like Spotify.
“This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barca family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.
“It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barca and have made it a unique club in the world.”
The deal, which has been approved and signed by the club’s board of directors, is subject to ratification at their Extraordinary Delegates Members Assembly, which takes place on April 3.
Barcelona have been desperately seeking a new sponsorship deal to help ease the club's crippling debts of more than a billion euros.
Laporta insisted in January that Barca are "back as big players" in the transfer market but moves for the likes of Erling Haaland from Borussia Dortmund will depend on a huge improvement in their financial situation.
La Liga set Barcelona's spending after the January transfer window at -€144 million, down from €98 million last summer. The Spanish league said Barca's losses were €242 million more than expected.
Barcelona's player salaries accounted for 103 percent of all income at the start of the season and the club will have to shift more players in the summer, with Ousmane Dembele expected to leave on a free transfer when his contract expires in July.
Lionel Messi, Luis Suarez, Antoine Griezmann and Philippe Coutinho have all been moved on in the last two years while Sergio Aguero retired due to a heart condition.
Gerard Pique agreed to reduce his salary to allow Barca to sign Memphis Depay and Eric Garcia last year.
Yet Barcelona were allowed to make more signings in January as Ferran Torres arrived for €55 million from Manchester City and Pierre-Emerick Aubameyang came on a free transfer after having his contracted cancelled at Arsenal.
Adama Traore also joined on loan from Wolves while Dani Alves, who was out of contract, re-signed.
Barcelona 2021/22 salaries
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Frenkie de Jong is now the top earner at Barcelona, with a weekly wage of £354,000, according to fcbarcelonalatestnews.com. That's an annual salary of £18,434,000. Getty -
Sergio Busquets is on £258,000 a week. Icon Sport -
Barcelona's Argentinian forward Sergio Aguero is paid £230,000 a week. AP -
Memphis Depay earns £230,000 a week. Getty -
Gerard Pique gets £210,000 a week. Icon Sport -
Ousmane Dembele, £210,000 a week. AP -
Miralem Pjanic, £210,000 a week. Getty -
Barcelona's French defender Samuel Umtiti is paid £208,000 a week. Getty -
Sergi Roberto gets £170,000 a week. Getty -
Jordi Alba is paid £150,000 a week. Icon Sport -
Philippe Coutinho, £146,000 a week. Getty -
Marc-Andre Ter Stegen, £100,000 a week. Getty -
Pedri, £85,000 a week estimated after new deal). Getty -
Striker Martin Braithwaite is paid £85,000 a week. Getty -
Clement Lenglet, £70,000 a week. AFP -
Neto, £65,000 a week. Getty -
Ronald Araujo, £50,000 a week. Getty -
Barcelona's Guinea-Bissau forward Ansu Fati, £45,000 a week (before new deal details have been released). AFP -
Sergino Dest, £41,000 a week. AFP -
Riqui Puig, £25,000 a week. EPA
