Combining predatory instincts with a street fighter's approach to duelling with defenders, Diego Costa has emerged as the snarling face of Jose Mourinho's hugely successful Chelsea overhaul.
Prised away from Atletico Madrid for £32 million (Dh181.4m) by Mourinho, who recognised a kindred spirit in the fiercely competitive and occasionally spiteful Brazil-born Spain international, Costa has been everything the Chelsea manager could have dreamt of in an explosive debut season in English football.
If the bruising Didier Drogba was the blunt instrument Mourinho favoured to bludgeon opponents into submission in his first spell as Chelsea manager, in Costa, likely to be the key figure in Sunday’s League Cup final against Tottenham Hotspur at Wembley, he has found an even more effective weapon.
After spending most of his first season bemoaning his lack of dynamic attacking options, Mourinho’s was taken with the way Costa fought fire with fire during Atletico Madrid’s victory over Chelsea in the Uefa Champions League semi-finals.
After receiving a typically full-blooded challenge from John Terry delivered with the intent of intimidating, Costa gamely took every bump and bruise inflicted by his markers, returning the compliment with some ferocious challenges of his own.
That tetchy encounter left a positive impression on Terry, who said: “I think everyone remembers the square-up we had in the first 10 minutes against Atletico Madrid and after it I thought, ‘Fair play’.”
Costa is 26 and many believe his drive comes from a desire to make up for lost time after a slow start to his career.
With 27 goals, Costa was the key figure in Atletico’s La Liga title last year, and he also helped Diego Simeone’s side finish as Champions League runners-up.
Before then, his highest goal tally in a season was 10, during a loan spell at Rayo Vallecano. His breakthrough at Atletico came in 2013 when he emerged from teammate Radamel Falcao’s shadow to score in a Copa del Rey final win over Real Madrid.
Given his rugged style, it is little surprise he has fared so well in the rough and tumble Premier League.
Costa has fired Chelsea to the top of the Premier League with 17 goals in 20 appearances, while also earning widespread criticism after being handed a three-match ban for his stamp on Liverpool’s Emre Can in the League Cup semi-finals.
Like Mourinho, he has demonstrated a refusal to play by the sport’s accepted conventions, no matter the perception of his aggressive approach.
He responded to his suspension for the Can incident by clattering into Terry in the next training session, which can hardly have surprised the veteran defender given his colleague’s call to arms during his first day at the club’s Cobham headquarters.
"I'm very happy to be playing for Chelsea, but there will be times when I frustrate and annoy you," the Daily Telegraph quoted Costa as telling his teammates.
“I will fight for every ball, every goal and I will get banned during the season.
“But I will also win you more points than you had last year and we will win trophies.”
So far, Costa has been true to that prediction, and this weekend he has the opportunity to deliver silverware, as well.
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Disclaimer
Director: Alfonso Cuaron
Stars: Cate Blanchett, Kevin Kline, Lesley Manville
Rating: 4/5
The Sand Castle
Director: Matty Brown
Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea
Rating: 2.5/5
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Business Insights
- As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses.
- SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income.
- Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
Kanguva
Director: Siva
Stars: Suriya, Bobby Deol, Disha Patani, Yogi Babu, Redin Kingsley
Shooting Ghosts: A U.S. Marine, a Combat Photographer, and Their Journey Back from War by Thomas J. Brennan and Finbarr O’Reilly
RACE CARD
6.30pm: Maiden (TB) Dh82,500 (Dirt) 1,200m
7.05pm: Maiden (TB) Dh82,500 (D) 1,900m
7.40pm: Handicap (TB) Dh102,500 (D) 2,000m
8.15pm: Conditions (TB) Dh120,000 (D) 1,600m
8.50pm: Handicap (TB) Dh95,000 (D) 1,600m
9.25pm: Handicap (TB) Dh87,500 (D) 1,400m
HAJJAN
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Ticket prices
- Golden circle - Dh995
- Floor Standing - Dh495
- Lower Bowl Platinum - Dh95
- Lower Bowl premium - Dh795
- Lower Bowl Plus - Dh695
- Lower Bowl Standard- Dh595
- Upper Bowl Premium - Dh395
- Upper Bowl standard - Dh295
If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.
When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.
How to get there: Emirates currently flies from Dubai to Orlando five times a week.
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
The specs: 2018 Genesis G70
Price, base / as tested: Dh155,000 / Dh205,000
Engine: 3.3-litre, turbocharged V6
Gearbox: Eight-speed automatic
Power: 370hp @ 6,000rpm
Torque: 510Nm @ 1,300rpm
Fuel economy, combined: 10.6L / 100km
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The specs
Engine: 77.4kW all-wheel-drive dual motor
Power: 320bhp
Torque: 605Nm
Transmission: Single-speed automatic
Price: From Dh219,000
On sale: Now
Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
box
COMPANY PROFILE
Company name: Letstango.com
Started: June 2013
Founder: Alex Tchablakian
Based: Dubai
Industry: e-commerce
Initial investment: Dh10 million
Investors: Self-funded
Total customers: 300,000 unique customers every month
Essentials
The flights
Etihad (etihad.ae) and flydubai (flydubai.com) fly direct to Baku three times a week from Dh1,250 return, including taxes.
The stay
A seven-night “Fundamental Detox” programme at the Chenot Palace (chenotpalace.com/en) costs from €3,000 (Dh13,197) per person, including taxes, accommodation, 3 medical consultations, 2 nutritional consultations, a detox diet, a body composition analysis, a bio-energetic check-up, four Chenot bio-energetic treatments, six Chenot energetic massages, six hydro-aromatherapy treatments, six phyto-mud treatments, six hydro-jet treatments and access to the gym, indoor pool, sauna and steam room. Additional tests and treatments cost extra.