Diego Costa has scored 17 goals in 20 Premier League matches for Chelsea this season. Adrian Dennis / AFP
Diego Costa has scored 17 goals in 20 Premier League matches for Chelsea this season. Adrian Dennis / AFP

First Chelsea trophy in reach, Diego Costa has proved everything Jose Mourinho could hope for



Combining predatory instincts with a street fighter's approach to duelling with defenders, Diego Costa has emerged as the snarling face of Jose Mourinho's hugely successful Chelsea overhaul.

Prised away from Atletico Madrid for £32 million (Dh181.4m) by Mourinho, who recognised a kindred spirit in the fiercely competitive and occasionally spiteful Brazil-born Spain international, Costa has been everything the Chelsea manager could have dreamt of in an explosive debut season in English football.

If the bruising Didier Drogba was the blunt instrument Mourinho favoured to bludgeon opponents into submission in his first spell as Chelsea manager, in Costa, likely to be the key figure in Sunday’s League Cup final against Tottenham Hotspur at Wembley, he has found an even more effective weapon.

After spending most of his first season bemoaning his lack of dynamic attacking options, Mourinho’s was taken with the way Costa fought fire with fire during Atletico Madrid’s victory over Chelsea in the Uefa Champions League semi-finals.

After receiving a typically full-blooded challenge from John Terry delivered with the intent of intimidating, Costa gamely took every bump and bruise inflicted by his markers, returning the compliment with some ferocious challenges of his own.

That tetchy encounter left a positive impression on Terry, who said: “I think everyone remembers the square-up we had in the first 10 minutes against Atletico Madrid and after it I thought, ‘Fair play’.”

Costa is 26 and many believe his drive comes from a desire to make up for lost time after a slow start to his career.

With 27 goals, Costa was the key figure in Atletico’s La Liga title last year, and he also helped Diego Simeone’s side finish as Champions League runners-up.

Before then, his highest goal tally in a season was 10, during a loan spell at Rayo Vallecano. His breakthrough at Atletico came in 2013 when he emerged from teammate Radamel Falcao’s shadow to score in a Copa del Rey final win over Real Madrid.

Given his rugged style, it is little surprise he has fared so well in the rough and tumble Premier League.

Costa has fired Chelsea to the top of the Premier League with 17 goals in 20 appearances, while also earning widespread criticism after being handed a three-match ban for his stamp on Liverpool’s Emre Can in the League Cup semi-finals.

Like Mourinho, he has demonstrated a refusal to play by the sport’s accepted conventions, no matter the perception of his aggressive approach.

He responded to his suspension for the Can incident by clattering into Terry in the next training session, which can hardly have surprised the veteran defender given his colleague’s call to arms during his first day at the club’s Cobham headquarters.

"I'm very happy to be playing for Chelsea, but there will be times when I frustrate and annoy you," the Daily Telegraph quoted Costa as telling his teammates.

“I will fight for every ball, every goal and I will get banned during the season.

“But I will also win you more points than you had last year and we will win trophies.”

So far, Costa has been true to that prediction, and this weekend he has the opportunity to deliver silverware, as well.

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Director: Alfonso Cuaron 

Stars: Cate Blanchett, Kevin Kline, Lesley Manville 

Rating: 4/5

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Director: Matty Brown

Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea

Rating: 2.5/5

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What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

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Kanguva
Director: Siva
Stars: Suriya, Bobby Deol, Disha Patani, Yogi Babu, Redin Kingsley
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  • Golden circle - Dh995
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If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.

When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.

How to get there: Emirates currently flies from Dubai to Orlando five times a week.
COMPANY PROFILE
Name: HyperSpace
 
Started: 2020
 
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
 
Based: Dubai, UAE
 
Sector: Entertainment 
 
Number of staff: 210 
 
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
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The specs
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Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
Rating: 4/5
box

COMPANY PROFILE

Company name: Letstango.com

Started: June 2013

Founder: Alex Tchablakian

Based: Dubai

Industry: e-commerce

Initial investment: Dh10 million

Investors: Self-funded

Total customers: 300,000 unique customers every month

Essentials

The flights

Etihad (etihad.ae) and flydubai (flydubai.com) fly direct to Baku three times a week from Dh1,250 return, including taxes. 
 

The stay

A seven-night “Fundamental Detox” programme at the Chenot Palace (chenotpalace.com/en) costs from €3,000 (Dh13,197) per person, including taxes, accommodation, 3 medical consultations, 2 nutritional consultations, a detox diet, a body composition analysis, a bio-energetic check-up, four Chenot bio-energetic treatments, six Chenot energetic massages, six hydro-aromatherapy treatments, six phyto-mud treatments, six hydro-jet treatments and access to the gym, indoor pool, sauna and steam room. Additional tests and treatments cost extra.