Neom’s head of technology describes his vision for the future city: Business Extra


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Saudi Arabia is building a city like nothing that has ever existed before, underpinned by predictive technology and sustainability.

That's according to Neom's president of technology and digital, Joseph Bradley, in his first interview since chairman Prince Mohammed bin Salman announced plans for The Line – Neom's first major development to be announced within the city. Listen as he describes daily life for "Neomians" in this future world.

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The Sand Castle

Director: Matty Brown

Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea

Rating: 2.5/5

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The specs

Engine: 4.0-litre V8 twin-turbocharged and three electric motors

Power: Combined output 920hp

Torque: 730Nm at 4,000-7,000rpm

Transmission: 8-speed dual-clutch automatic

Fuel consumption: 11.2L/100km

On sale: Now, deliveries expected later in 2025

Price: expected to start at Dh1,432,000

The specs
  • Engine: 3.9-litre twin-turbo V8
  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet