Despite billions being spent over the past few years on artificial intelligence investments, a recent MIT Media Lab report found 95 per cent of organisations have produced zero returns so far.
But is that really the case for companies who are offering AI solutions? How are those in the Middle East performing?
In this episode of the Business Extra podcast, host Salim Essaid is joined by Mohammad Abu Sheikh, founder and chief executive of CNTXT AI, a UAE-based data and AI solutions company.
Later, he is joined by Amit Joshi, a professor of AI, analytics and marketing at the IMD Business School to look at the bigger picture and the disconnect between implementing AI and profit.
And to explore the impact of this on hiring AI specialists and attracting talent, Dana Alomar, The National's future editor, joins the conversation.
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Another way to earn air miles
In addition to the Emirates and Etihad programmes, there is the Air Miles Middle East card, which offers members the ability to choose any airline, has no black-out dates and no restrictions on seat availability. Air Miles is linked up to HSBC credit cards and can also be earned through retail partners such as Spinneys, Sharaf DG and The Toy Store.
An Emirates Dubai-London round-trip ticket costs 180,000 miles on the Air Miles website. But customers earn these ‘miles’ at a much faster rate than airline miles. Adidas offers two air miles per Dh1 spent. Air Miles has partnerships with websites as well, so booking.com and agoda.com offer three miles per Dh1 spent.
“If you use your HSBC credit card when shopping at our partners, you are able to earn Air Miles twice which will mean you can get that flight reward faster and for less spend,” says Paul Lacey, the managing director for Europe, Middle East and India for Aimia, which owns and operates Air Miles Middle East.
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COMPANY PROFILE
Name: Grubtech
Founders: Mohamed Al Fayed and Mohammed Hammedi
Launched: October 2019
Employees: 50
Financing stage: Seed round (raised $2 million)
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Directed by Sam Mendes
Starring Dean-Charles Chapman, George MacKay, Daniel Mays
4.5/5
