As we reported yesterday, online entertainment provider Netflix – which hosts a large library of movies and TV series and develops original programming such as House of Cards – is advertising for staff in the Middle East. If the company launches in this country it will jostle for position with a number of other operators, including Starz Play and OSN Play.
Streaming services have changed the way we consume television programming. Viewers are no longer happy to simply sit in front of a TV set and wait for programming to be delivered at a set time and in fixed portion sizes by traditional broadcasters.
This change also poses a question to our internet providers: can our broadband speeds handle the stress of the whole country sitting down and binge-watching the latest boxset online? For both the streaming services and internet providers, the challenge is to deliver the right experience to the customer – without buffering.
