For the love of radio

Radio proves that it’s an essential part of the entertainment industry and for good reasons

Radio remains a near constant companion in our ever more complex world.
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In the age of social media and advanced technology, one might think that radio would be a dying medium. But international research shows that despite the challenges, radio is thriving.

The UAE has one of the most sophisticated radio ­markets in the region, according to a media-monitoring report by Northwestern University in Qatar last year. We have a vibrant mix of radio stations in many languages catering to different age groups. This year, Abu Dhabi Media relaunched Radio 1 and Radio 2, targeting 18-to-30 year olds and 30-to-45 year olds. So, what's the secret behind radio's enduring appeal?

Perhaps it is because radio remains a near constant companion in our ever more complex world. We can listen to it during our daily commute, at home or in the park, without needing to connect to Wi-Fi or to subscribe to some digital service or other. It can connect with us without the need for algorithms or artificial intelligence. It is, in short, a friend, albeit a wonderfully old world and unreconstructed one. Long may it stay that way.

OPINION