The World Governments Summit in Dubai last week was also attended by policymakers and business leaders. Antonie Robertson / The National
The World Governments Summit in Dubai last week was also attended by policymakers and business leaders. Antonie Robertson / The National
The World Governments Summit in Dubai last week was also attended by policymakers and business leaders. Antonie Robertson / The National
The World Governments Summit in Dubai last week was also attended by policymakers and business leaders. Antonie Robertson / The National


As businesses gain unprecedented power, it’s up to B-schools to keep them honest


Soumitra Dutta
Soumitra Dutta
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February 18, 2025

As leaders in government came together in Dubai for last week’s World Governments Summit to help solve and ideate upon global issues and opportunities, it inspired reflection on the influence business schools wield in this space – or could and should.

One only needs to look to last month’s inauguration of US President Donald Trump and the front row seats afforded to billionaires and business leaders Elon Musk, Jeff Bezos, Mark Zuckerberg and Sundar Pichai to understand the ever-growing influence of business on government.

Many will say that the power business holds is, now more than ever, both unchecked and anti-democratic. Business schools, with their intense study of all things business, are best placed to describe, create and affect the philosophy that underpins contemporary commerce. Indeed, business schools could shape the contours of how the very power of business should look and behave, incentivising responsible, world-bettering behaviour.

The students who emerge from top business schools seek to learn how to become leaders on sustainability as well as business leaders in their own right. They want to affect the world positively and profoundly, beyond the bottom line, and for their legacies to shine on bright into the future, untarnished by malfeasance.

From an educator’s perspective, promoting and forming the world’s best ethical leaders relies on the ethos of individual schools to turn out students equipped with the right tools and knowledge to fundamentally impact and improve the world.

Mark Zuckerberg, Jeff Bezos, Sundar Pichai and Elon Musk at US President Donald Trump's inauguration. AFP
Mark Zuckerberg, Jeff Bezos, Sundar Pichai and Elon Musk at US President Donald Trump's inauguration. AFP

Would everyone agree on what “right” looked like here? Perhaps not, but consensuses are forming, pushed by the ethical motivations of the students themselves. They often already know what an idea of right looks like and seek to learn the best ways of implementing it while at business school, learning as well as picking up a few more ways of being right and being challenged on their preconceptions along the way.

The power and influence of business exists, and it is on track to only grow. If business schools can help finesse ethical leadership and nudge the world into a better place, to all-in-all aid human flourishing, then they should.

Business as a force for good is not a new concept.

Quaker-led businesses of the 18th and 19th centuries, such as Cadbury, put their workers’ welfare first. More recently, Ben and Jerry’s has incorporated ethical considerations into its business models, with its commitment to sourcing Fairtrade-certified cocoa, sugar, vanilla, coffee and bananas, ensuring that farmers in developing countries receive fair wages, work under ethical conditions and benefit from sustainable farming practices.

The B Corp movement, a certification for businesses meeting high social and environmental standards, has helped companies such Patagonia to embed sustainability and ethical sourcing into their missions. History and the contemporary world prove beyond doubt that business can be made ethical.

The desire for businesses to do good, or at the very least no harm, is one felt deeply from Oxford to Dubai. People want business to work for them and the world in which they live.

If you look at the world’s leading business schools, millions of alumni are leading across every industry, taking what they have learnt from us to inform their approach to working and leading. Also, consider the many executive education programmes between governments and business schools, upskilling thousands of civil servants every day, to help them deliver for the communities they serve.

But what more can, and should, business educators do?

If you look at the world’s leading business schools, millions of alumni are leading across every industry

Together, they can harness their collective influence, engagement and expertise, and debate, create and push for a sound, thought-out and globally applicable set of values to uplift and undergird a proper and ethical way of doing business in today’s world.

Imagine what could be achieved if business schools harnessed their collective influence. For one, they could aid in making the world a better governed, safer and more equitable place. They could support governments to deliver on climate change, health care, harnessing technology, or delivering major infrastructure – thereby defanging malignant actors, who hope to shape business to cravenly personal and not planet-bettering aims.

If they combined their strengths to embed excellence around the world – a global super campus made up of a network of leading business schools – the edge of space is the limit to what they could currently achieve.

In the competitive world of business schools, this may sound idealistic, but it is already happening.

The Business Schools for Climate Leadership, formed at Cop26 in 2021 (made up of some of the world’s premier institutions) is a great example of the community harnessing its collective power. The initiative has seen six business schools in Africa and eight of them in the Middle East come together with the founding schools to help protect humanity from climate change.

The group’s primary aim is to equip future business leaders with the knowledge and tools necessary to drive climate action. One key tool so far developed is the Climate Leadership Toolkit, which provides executives with practical frameworks to implement sustainable strategies within their organisations.

By embedding values into everything they do, being open to change and flux, and prioritising global collaboration, business schools the world over can drive profound and responsible change in the world. Together, they can create a flourishing future for the benefit of generations to come, by educating these very generations.

The business school community knows that this could happen, and it should happen, for the good of all.

UAE currency: the story behind the money in your pockets

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Defence review at a glance

• Increase defence spending to 2.5% of GDP by 2027 but given “turbulent times it may be necessary to go faster”

• Prioritise a shift towards working with AI and autonomous systems

• Invest in the resilience of military space systems.

• Number of active reserves should be increased by 20%

• More F-35 fighter jets required in the next decade

• New “hybrid Navy” with AUKUS submarines and autonomous vessels

Updated: February 18, 2025, 10:26 AM