Vimto, the popular Ramadan drink - in pictures

  • A shopper picks up bottles of Vimto at a supermarket in Abu Dhabi before the start of Ramadan. Asmaa Al Hameli / The National
    A shopper picks up bottles of Vimto at a supermarket in Abu Dhabi before the start of Ramadan. Asmaa Al Hameli / The National
  • A Vimto advertisement released to promote the popular cordial during the month of Ramadan. Photo: Vimto
    A Vimto advertisement released to promote the popular cordial during the month of Ramadan. Photo: Vimto
  • Stacks of Vimto drinks on display at the Lulu Supermarket at Khalidiya Mall in Abu Dhabi. Ravindranath K / The National
    Stacks of Vimto drinks on display at the Lulu Supermarket at Khalidiya Mall in Abu Dhabi. Ravindranath K / The National
  • Vimto achieves more than half of its sales in the region just before and during the month of Ramadan. Asmaa Al Hameli / The National
    Vimto achieves more than half of its sales in the region just before and during the month of Ramadan. Asmaa Al Hameli / The National
  • Vimto teamed up with Bloomingdales Home-Dubai to launch personalised bottles for Ramadan in 2015. Photo: Vimto
    Vimto teamed up with Bloomingdales Home-Dubai to launch personalised bottles for Ramadan in 2015. Photo: Vimto
  • Vimto says its consumers started buying in bulk during the past two Ramadans to reduce trips to the supermarket amid coronavirus restrictions. Asmaa Al Hameli / The National
    Vimto says its consumers started buying in bulk during the past two Ramadans to reduce trips to the supermarket amid coronavirus restrictions. Asmaa Al Hameli / The National
  • In the century since the cordial was created in the UK, Vimto's makers have expanded their product range to include new formats and flavours. Galen Clarke/The National
    In the century since the cordial was created in the UK, Vimto's makers have expanded their product range to include new formats and flavours. Galen Clarke/The National
  • Cans of Vimto, produced by Nichols Plc, are seen on a supermarket shelf in London. Bloomberg
    Cans of Vimto, produced by Nichols Plc, are seen on a supermarket shelf in London. Bloomberg
  • The packaging of Vimto has been modernised in some markets but retains its original look in the Middle East, with only minor changes. Bloomberg
    The packaging of Vimto has been modernised in some markets but retains its original look in the Middle East, with only minor changes. Bloomberg