A shopper picks up bottles of Vimto at a supermarket in Abu Dhabi before the start of Ramadan. Asmaa Al Hameli / The National
A Vimto advertisement released to promote the popular cordial during the month of Ramadan. Photo: Vimto
Stacks of Vimto drinks on display at the Lulu Supermarket at Khalidiya Mall in Abu Dhabi. Ravindranath K / The National
Vimto achieves more than half of its sales in the region just before and during the month of Ramadan. Asmaa Al Hameli / The National
Vimto teamed up with Bloomingdales Home-Dubai to launch personalised bottles for Ramadan in 2015. Photo: Vimto
Vimto says its consumers started buying in bulk during the past two Ramadans to reduce trips to the supermarket amid coronavirus restrictions. Asmaa Al Hameli / The National
In the century since the cordial was created in the UK, Vimto's makers have expanded their product range to include new formats and flavours. Galen Clarke/The National
Cans of Vimto, produced by Nichols Plc, are seen on a supermarket shelf in London. Bloomberg
The packaging of Vimto has been modernised in some markets but retains its original look in the Middle East, with only minor changes. Bloomberg
