The Samsung Galaxy S20+ BTS Edition is coming to the UAE. Courtesy Samsung
The Samsung Galaxy S20+ BTS Edition is coming to the UAE. Courtesy Samsung
The Samsung Galaxy S20+ BTS Edition is coming to the UAE. Courtesy Samsung
The Samsung Galaxy S20+ BTS Edition is coming to the UAE. Courtesy Samsung

Samsung BTS phone: orders of K-pop model now open in the UAE


Ian Oxborrow
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BTS fans in the UAE will be glad to hear the Samsung smartphone inspired by their favourite K-pop band will be available in the Emirates.

Orders in the Emirates are now open for the special Samsung Galaxy S20+ 5G and Galaxy Buds+ BTS Edition, with delivery set to take place between July 6 to 12.

“BTS is a band that truly shares Galaxy’s ‘do what you can’t’ brand philosophy," said Osman Albora, head of the mobile division, Samsung Gulf Electronics. "Besides breaking cultural and language barriers overseas, they have reshaped the way pop culture is consumed."

The device comes in a funky purple colour and has the band's logo on the glass casing. It is priced at Dh3,799 for the 128GB version through www.samsung.com/ae.

Customers who purchase the Galaxy S20+5G BTS Edition will get 50 per cent off on the BTS Galaxy Buds+, while the box comes with photo cards featuring pictures of the band members and decorative stickers to allow fans to further personalise their devices.

The BTS edition of the phone reportedly sold out in less than an hour in South Korea, although Samsung have not confirmed how many units were initially made available.

The announcement by the official Samsung Mobile Twitter account was said to be the electronic company's most reshared and favourited tweet ever.

Samsung launched its S20 flagship series – which consists of three phones (S20, S20+ and S20 Ultra) – in the Middle East in March.

The S20 Ultra, with a 17.5 centimetre screen, has four cameras on the rear. Weighing only 220 grams, its starting price is set at Dh4,499. The S20+ (Dh3,599) has a 17cm screen and the standard S20 (Dh3,199) has a 15.7cm display.

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BTS through the years - in pictures

  • BTS through the years: the K-pop band at the Korean Culture Convention (K-Con), held at the Los Angeles Memorial Sports Arena on August 10, 2014. AFP
    BTS through the years: the K-pop band at the Korean Culture Convention (K-Con), held at the Los Angeles Memorial Sports Arena on August 10, 2014. AFP
  • Members of BTS arrive on the red carpet for K-Con 2014. AFP
    Members of BTS arrive on the red carpet for K-Con 2014. AFP
  • BTS on the red carpet for the Asia Artist Awards in Seoul on November 16, 2016. AFP
    BTS on the red carpet for the Asia Artist Awards in Seoul on November 16, 2016. AFP
  • Jin, Suga, J-Hope, RM, Jimin, V and JungKook of BTS at Music Choice in New York City on March 22, 2017. Getty
    Jin, Suga, J-Hope, RM, Jimin, V and JungKook of BTS at Music Choice in New York City on March 22, 2017. Getty
  • BTS perform Fake Love at the Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas on May 20, 2018. AP
    BTS perform Fake Love at the Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas on May 20, 2018. AP
  • BTS accept the Top Social Artist award at the Billboard Music Awards on May 20, 2018. Reuters
    BTS accept the Top Social Artist award at the Billboard Music Awards on May 20, 2018. Reuters
  • BTS attend the 73rd session of the United Nations General Assembly on September 24, 2018. AP
    BTS attend the 73rd session of the United Nations General Assembly on September 24, 2018. AP
  • BTS perform during a Korean cultural event in Paris as part of the South Korean president's official visit to France on October 14, 2018. AFP
    BTS perform during a Korean cultural event in Paris as part of the South Korean president's official visit to France on October 14, 2018. AFP
  • BTS on the red carpet at the Mnet Asian Music Awards in Hong Kong on December 14, 2018. AP
    BTS on the red carpet at the Mnet Asian Music Awards in Hong Kong on December 14, 2018. AP
  • BTS at the Seoul Music Awards on January 15, 2019. Getty
    BTS at the Seoul Music Awards on January 15, 2019. Getty
  • BTS present the award for Best R&B Album during the 61st Grammy Awards on February 10, 2019, in Los Angeles. AFP
    BTS present the award for Best R&B Album during the 61st Grammy Awards on February 10, 2019, in Los Angeles. AFP
  • BTS perform on Saturday Night Live on April 11, 2019. Getty
    BTS perform on Saturday Night Live on April 11, 2019. Getty
  • BTS before rehearsals for KBS 2TV's Music Bank in Yeouido, Seoul, on April 19, 2019. Getty
    BTS before rehearsals for KBS 2TV's Music Bank in Yeouido, Seoul, on April 19, 2019. Getty
  • BTS perform at concert to promote 18th Fina World Championships at a stadium in Gwangju, South Korea on April 28, 2019. EPA
    BTS perform at concert to promote 18th Fina World Championships at a stadium in Gwangju, South Korea on April 28, 2019. EPA
  • BTS and Halsey performing Boy With Luv at the Billboard Music Awards on May 1, 2019. Reuters
    BTS and Halsey performing Boy With Luv at the Billboard Music Awards on May 1, 2019. Reuters
  • BTS attend Youth Day at the Presidential Blue House in Seoul on September 19, 2020. Reuters
    BTS attend Youth Day at the Presidential Blue House in Seoul on September 19, 2020. Reuters
  • BTS present a purple gift box to President Moon Jae-in during the inaugural Youth Day event in Seoul on September 19, 2020. EPA
    BTS present a purple gift box to President Moon Jae-in during the inaugural Youth Day event in Seoul on September 19, 2020. EPA
  • BTS on the red carpet during the annual Mama Awards at Nagoya Dome in Nagoya, Japan, on December 4, 2019. Reuters
    BTS on the red carpet during the annual Mama Awards at Nagoya Dome in Nagoya, Japan, on December 4, 2019. Reuters
  • BTS at the 34st annual Golden Disk Awards ceremony in Seoul on January 4, 2020. EPA
    BTS at the 34st annual Golden Disk Awards ceremony in Seoul on January 4, 2020. EPA
  • BTS arrive at the 62nd annual Grammy Awards in Los Angeles on January 26, 2020. AP
    BTS arrive at the 62nd annual Grammy Awards in Los Angeles on January 26, 2020. AP
  • BTS visit the Today Show at Rockefeller Plaza in New York City on February 21, 2020. AFP
    BTS visit the Today Show at Rockefeller Plaza in New York City on February 21, 2020. AFP
  • BTS give an address as part of the YouTube Originals Dear Class of 2020 speeches. YouTube Originals
    BTS give an address as part of the YouTube Originals Dear Class of 2020 speeches. YouTube Originals
  • BTS performing as part of the YouTube Originals Dear Class of 2020 speeches. YouTube Originals
    BTS performing as part of the YouTube Originals Dear Class of 2020 speeches. YouTube Originals
  • BTS perform 'Dynamite' during the MTV Video Music Awards on August 30, 2020. Reuters
    BTS perform 'Dynamite' during the MTV Video Music Awards on August 30, 2020. Reuters
  • BTS accept the award for Best Pop Video for 'On' during the MTV Video Music Awards on August 30, 2020. AP
    BTS accept the award for Best Pop Video for 'On' during the MTV Video Music Awards on August 30, 2020. AP
  • BTS arrives to security check-in at the United Nations headquarters during the 76th Session of the UN General Assembly in New York on September 20, 2021. AFP
    BTS arrives to security check-in at the United Nations headquarters during the 76th Session of the UN General Assembly in New York on September 20, 2021. AFP
  • V, Suga, Jin, Jungkook, RM, Jimin and J-Hope of BTS arrive at the 2021 American Music Awards at the Microsoft Theater in Los Angeles, California on November 21, 2021. Reuters
    V, Suga, Jin, Jungkook, RM, Jimin and J-Hope of BTS arrive at the 2021 American Music Awards at the Microsoft Theater in Los Angeles, California on November 21, 2021. Reuters
  • BTS accepts the award for artist of the year at the American Music Awards in 2021 at the Microsoft Theater in Los Angeles. AP
    BTS accepts the award for artist of the year at the American Music Awards in 2021 at the Microsoft Theater in Los Angeles. AP
  • Jin, Suga, V, Jungkook, RM, Jimin, and J-Hope of BTS hold their award for the Favourite Pop Song, Favourite Duo or Group and Artist of the Year awards during the 2021 American Music Awards. Reuters
    Jin, Suga, V, Jungkook, RM, Jimin, and J-Hope of BTS hold their award for the Favourite Pop Song, Favourite Duo or Group and Artist of the Year awards during the 2021 American Music Awards. Reuters
  • BTS pose on red carpet of iHeartRadio Jingle Ball concert in California on December 3, 2021. Reuters
    BTS pose on red carpet of iHeartRadio Jingle Ball concert in California on December 3, 2021. Reuters
  • BTS perform at Jamsil Olympic Park in southern Seoul, South Korea on March 10, 2022. EPA
    BTS perform at Jamsil Olympic Park in southern Seoul, South Korea on March 10, 2022. EPA
  • BTS pose on red carpet of 64th Annual Grammy Awards at the MGM Grand Garden Arena in Las Vegas, Nevada on April 3, 2022. Reuters
    BTS pose on red carpet of 64th Annual Grammy Awards at the MGM Grand Garden Arena in Las Vegas, Nevada on April 3, 2022. Reuters
  • BTS perform Butter during 64th Annual Grammy Awards show in Las Vegas, Nevada on April 3, 2022. Reuters
    BTS perform Butter during 64th Annual Grammy Awards show in Las Vegas, Nevada on April 3, 2022. Reuters
  • BTS Permission to Dance concert in Las Vegas on April 10, 2022. Photo: Big Hit Music
    BTS Permission to Dance concert in Las Vegas on April 10, 2022. Photo: Big Hit Music
  • Members of BTS join Karine Jean-Pierre, White House press secretary, centre, during a news conference at the White House in Washington DC on May 31, 2022. Photo: Oliver Contreras / Sipa / Bloomberg
    Members of BTS join Karine Jean-Pierre, White House press secretary, centre, during a news conference at the White House in Washington DC on May 31, 2022. Photo: Oliver Contreras / Sipa / Bloomberg