
Liu Haocun stars in the short film celebrating the Chinese New Year directed by Shujun Wei for Miu Miu. Photo: Miu Miu
Liu Haocun stars in the short film celebrating the Chinese New Year directed by Shujun Wei for Miu Miu. Photo: Miu Miu
Black Book: From Miu Miu to Hublot, the brands embracing Chinese New Year
With rules on what can be gifted, brands must tread carefully or risk offending their target audience