The No End sofa, designed by Jakob & MacFarlane in 2006.
The No End sofa, designed by Jakob & MacFarlane in 2006.

2D is the new 3D: blurring the line between graphics and products



Just as the realm of graphics on the inside of our gadgets gains dimension and colour, so the world outside is becoming a layer that can be compressed into a realm of flatlandish design - designs that seem to celebrate the low-tech, recalling the kind of pre-industrialised fabrication process that a child might use (think scissors, paste and construction paper). Whether this is nostalgia for a simpler era or a celebration of the opportunities offered by digital technology is open to debate. Living in a postindustrial culture in which most objects have been reinvented again and again, it is becoming ever harder for designers to improve upon existing models. Thus, product designers are turning increasingly to the field of graphic design to make their work seem fresh; they don't accept the old-fashioned, rationalist distinction between the two disciplines.

The cartoonish furniture by the British duo, Wrongwoods, exemplifies the trend: fusing utilitarian lines with playful faux-wood-laminate decoration, it's the result of a collaboration between the designer, Sebastian Wrong, and the artist, Richard Woods. The limited edition pieces (produced for Established & Sons) are a witty, updated take on midcentury modernism. "It is trompe l'oeil operating in a world with lots of branding and lots of graphics," explains Woods, although he concedes that it isn't strictly trompe l'oeil, in its classical sense; rather it's based on the idea of faking it in an obvious, postmodern way. The all-female Swedish design collective, Front, has also been toying with subtle visual trickery for the past few seasons, creating decorative effects that are both stylish and clever. Its groundbreaking Sketch collection turns freehand drawings into tangible objects. Pen strokes made in the air are recorded by motion-capture to become 3D digital files that are then "materialised" through rapid prototyping technology into real pieces of furniture. Its Changing Cupboard, on the other hand, transforms slatted billboard technology into constantly shifting pixels, while its sketched and shaded furniture and carpet range called, appropriately, Shade, appears to have 3D form thanks to its hand-drawn appearance.

The work of the British designer Julian Mayor, to be found in Europe's more conceptual design galleries, includes Clone - a chair that looks like a pixelated image of a traditional 18th-century Queen Anne chair, thanks to laser-cut vertical layers of plywood - and another chair, Impression, that aims to represent the human form in a 3D grid. "Computers think in grids. People's minds think more organically. My work takes both approaches," explains Mayor. When designing seating he starts with a drawing, before moving on to 3D computer modelling, which allows him to "look at the inside and outside of an object at the same time".

Cities are the inspiration for two of the tables produced by the Italian company Edra. Figurative art works as much as functional furniture, the multi-sided Brasilia table, designed for the Pisa-based company by the Campana Brothers, is a chaotic mosaic of glass shards: a concentration of modernity that reflects the stones on which the Brazilian capital stands, while Ezri Tarazi's New Baghdad table is made of aluminium profiles welded together in an imaginary and futuristic way to form a map of the Iraqi capital.

Taking a more poetic route, Bisazza's new Digital Memories collection by Tord Boontje harnesses the ancient technique of mosaic, using digitisation to enable it to work optimally. "When I look at mosaic patterns," explains Boontje, "I'm immediately reminded of a pixelated image, a digital image. We use digital images from cameras and video to capture moments of life, these become our memories. This collection is based on the idea to use images that trigger memories when you look at them ... "

Heading in another direction, why not live or work in two dimensions with the Fractals graphic cupboard-cum-room divider? The asymmetrical units, designed by the Italian design firm Sphaus, can be used separately or combined to create perspective elements along a wall. More ingenious still, the multipurpose Line Environment by the Turkish designer Aykut Erol could have come straight off an Etch-A-Sketch pad: it comprises bookshelves, CD rack, lighting unit and TV stand - which appear in a single, unbroken line of aluminium.

Smaller, everyday household objects are also getting the flatland treatment: Purewhyte's Drew coat rack and Drawing Light by Amsterdam-based Form Follows Freedom magically resemble 3D line drawings. And Ernest Perera's dish drainer for Delica, made in a waterproof combination of wood and melamine, makes a refreshingly graphic addition to the kitchen - although it may not inspire much washing up, for fear of cluttering its clean silhouette.

Making strong reference to an industrial and graphic idiom, the Bent collection by Stefan Diez and Christophe de la Fontaine for Moroso consists of faceted three- and six-pointed geometric shapes. Made in laser-cut aluminium in happy-construction primary colours, each chair or table is creased along oversized perforations - as if made of paper. Similarly, Real Good Chair by the American design studio, Blu Dot, is shipped flat and assembled by folding along laser-cut lines. The studio recently launched a new version in copper with a leather seat. Designed by the New York-based Stephen Burks, the Part tables by B&B Italia, and Woman room partition by Idee in Tokyo, are both rendered in a graphic, origami-like style. The folded aluminium pieces are cut from a flat pattern and treated with a special soft-touch paint.

At a time when Zaha Hadid was struggling to get anything built, Lebanese-Italian design studio, Sawaya & Moroni put their faith in the architect's angular designs - as seen with the geometric Crystal chair. Sawaya & Moroni is renowned for its high concept, graphic furniture - such as the prism Icy chair by Setsu & Shinobu and the No End couch - an architectural puzzle of reinforced triangular cushions - by Jakob & MacFarlane.

Unlike their predecessors, today's trickery practitioners are pioneering specialist graphic, photographic and print forms to evolve trompe l'oeil in ever more clever ways. This is no longer painterly effects; it's modern technological artistry. Only in the last few years has digital printing been sophisticated enough to capture the detail of a photographic or painted image sufficiently to blow it up to super-huge dimensions. What's more, modern production methods leave the viewer guessing about the realistic boundaries of the objects as well as the complexity of their construction.

It was precisely this medium that inspired the London-based Lebanese interior designer Rabih Hage to give two of the guest rooms at London's Rough Luxe Hotel the contemporary trompe l'oeil treatment. "Now there are no limits," he says, "and unlike commissioning a painted mural, putting up a canvas is pretty instant." The British designer Deborah Bowness has been a leader in readdressing the trompe l'oeil genre - so often associated with clumsily painted walls in Italian restaurants or 1980s murals of classical figures on the walls of indoor swimming pools. Originally inspired by the découpage that inspired much of Fornasetti's output, Bowness depicts life-size details in her retro-styled 3D wallpaper: rows of frocks on hangers, standard lamps, library shelves filled with books. The instant change it brings to the tone of a room is what appeals to Bowness. "It becomes more than decoration. My designs can serve as a contrast ... for a really grand interior you could add a shabby chair image and instantly change the feel... likewise, you can create illusions of grandeur instantly in fairly standard rooms." Her Books wallpaper, for example, makes even the smallest library voluminous - in an ironic way that "books by the mere" never could.

Front's neo-trompe l'oeil designs for Moroso launched at this year's Milan furniture fair include Soft Wood bench (disconcertingly real-looking "pine" planks that are, in fact, upholstery fabric) as well as Drape and Cushion sofas, which, as their names suggest, appear to be richly draped and deeply cushioned. On a more populist level, Front is working with Ikea: the Swedish giant's new PS collection includes Selma, a chair with a seat comprising several thin, padded cushions that can be "turned" like the leaves of a book - each printed with a different design of trompe l'oeil fabric and lace.

On a grander scale, the Australian architectural firm, ARM, has designed a dynamic performing arts theatre in Melbourne. Fusing architectural and acoustic design, the building's geometry has been enhanced to provide greater sound intimacy and improved sight lines for the audience. Its dramatic façade, featuring 3D iridescent steel tubing folded and bent against black aluminium cladding, is echoed inside, where a dramatic lobby appears to be made of shape-shifting planes. Closer to home, Karim Rashid's design for Switch restaurant in Dubai Mall features floors and ceilings smothered in stylised Arabic script, together with lit, undulating lines on the floor that are designed to evoke a "digital running river".

Thus, digital technology is freeing designers from their screens and sheets of paper to explore dynamic 3D installations and objects. They are emerging with an exuberant, visual language that successfully mixes product, interior and graphic design to deal with space, material and physical products. It's pure 2D made to inspire our 3D existence.

UAE currency: the story behind the money in your pockets

The Way It Was: My Life with Frank Sinatra by Eliot Weisman and Jennifer Valoppi
Hachette Books

COMPANY PROFILE

Company name: Revibe
Started: 2022
Founders: Hamza Iraqui and Abdessamad Ben Zakour
Based: UAE
Industry: Refurbished electronics
Funds raised so far: $10m
Investors: Flat6Labs, Resonance and various others

Confirmed bouts (more to be added)

Cory Sandhagen v Umar Nurmagomedov
Nick Diaz v Vicente Luque
Michael Chiesa v Tony Ferguson
Deiveson Figueiredo v Marlon Vera
Mackenzie Dern v Loopy Godinez

Tickets for the August 3 Fight Night, held in partnership with the Department of Culture and Tourism Abu Dhabi, went on sale earlier this month, through www.etihadarena.ae and www.ticketmaster.ae.

Email sent to Uber team from chief executive Dara Khosrowshahi

From: Dara

To: Team@

Date: March 25, 2019 at 11:45pm PT

Subj: Accelerating in the Middle East

Five years ago, Uber launched in the Middle East. It was the start of an incredible journey, with millions of riders and drivers finding new ways to move and work in a dynamic region that’s become so important to Uber. Now Pakistan is one of our fastest-growing markets in the world, women are driving with Uber across Saudi Arabia, and we chose Cairo to launch our first Uber Bus product late last year.

Today we are taking the next step in this journey—well, it’s more like a leap, and a big one: in a few minutes, we’ll announce that we’ve agreed to acquire Careem. Importantly, we intend to operate Careem independently, under the leadership of co-founder and current CEO Mudassir Sheikha. I’ve gotten to know both co-founders, Mudassir and Magnus Olsson, and what they have built is truly extraordinary. They are first-class entrepreneurs who share our platform vision and, like us, have launched a wide range of products—from digital payments to food delivery—to serve consumers.

I expect many of you will ask how we arrived at this structure, meaning allowing Careem to maintain an independent brand and operate separately. After careful consideration, we decided that this framework has the advantage of letting us build new products and try new ideas across not one, but two, strong brands, with strong operators within each. Over time, by integrating parts of our networks, we can operate more efficiently, achieve even lower wait times, expand new products like high-capacity vehicles and payments, and quicken the already remarkable pace of innovation in the region.

This acquisition is subject to regulatory approval in various countries, which we don’t expect before Q1 2020. Until then, nothing changes. And since both companies will continue to largely operate separately after the acquisition, very little will change in either teams’ day-to-day operations post-close. Today’s news is a testament to the incredible business our team has worked so hard to build.

It’s a great day for the Middle East, for the region’s thriving tech sector, for Careem, and for Uber.

Uber on,

Dara

Company Profile

Company name: Hoopla
Date started: March 2023
Founder: Jacqueline Perrottet
Based: Dubai
Number of staff: 10
Investment stage: Pre-seed
Investment required: $500,000

Company Profile

Name: HyveGeo
Started: 2023
Founders: Abdulaziz bin Redha, Dr Samsurin Welch, Eva Morales and Dr Harjit Singh
Based: Cambridge and Dubai
Number of employees: 8
Industry: Sustainability & Environment
Funding: $200,000 plus undisclosed grant
Investors: Venture capital and government

SPECS

Engine: 2-litre direct injection turbo
Transmission: 7-speed automatic
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COMPANY PROFILE

Company name: Klipit

Started: 2022

Founders: Venkat Reddy, Mohammed Al Bulooki, Bilal Merchant, Asif Ahmed, Ovais Merchant

Based: Dubai, UAE

Industry: Digital receipts, finance, blockchain

Funding: $4 million

Investors: Privately/self-funded

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

COMPANY PROFILE

Name: Qureos
Based: UAE
Launch year: 2021
Number of employees: 33
Sector: Software and technology
Funding: $3 million

Intercontinental Cup

Namibia v UAE Saturday Sep 16-Tuesday Sep 19

Table 1 Ireland, 89 points; 2 Afghanistan, 81; 3 Netherlands, 52; 4 Papua New Guinea, 40; 5 Hong Kong, 39; 6 Scotland, 37; 7 UAE, 27; 8 Namibia, 27

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Power: 190hp at 5,600rpm
Torque: 320Nm at 1,500-4,000rpm
Transmission: 7-speed dual-clutch auto
Fuel consumption: 10.9L/100km
Price: From Dh119,900
On sale: Now