Personal organisation, as a business, has boomed over the past decade, arguably amplified by the rise of Japanese professional organiser Marie Kondo.
Her minimalist, and sometimes emotional, approach to home organisation resonated among a global audience when her method was released to the world in 2010.
But from 2013, the UAE has had its own professional "declutterer", and she's been helping people — from busy corporates to royal families — create efficient systems for tidying up and organising their belongings ever since.
Shelina Jokhiya is the founder of Decluttr Me. Last month, her book, Can You Find It In Five Seconds? was released in paperback. She also produces a podcast on personal and home organisation.
"I have always been into organising since I was a kid," Jokhiya tells The National.
"I was researching decluttering and organising and found that it's quite a big industry in the US and the UK, but no one seems to be doing it in the Middle East."
Clutter and mental health
Much like Kondo, Jokhiya believes that decluttering has a lot to do with mental and emotional well-being. In the region, she says people tend to be overwhelmed with their lives, whether it's with family or work.
"I can see it with my clients. Before I start working with them, I would observe their body language — their shoulders are down, you can see their body is low, but when they finally see the outcome of our work, these change. You can see them smiling, and they just feel lighter," she explains.
For Jokhiya, who was a lawyer before becoming a full-time professional organiser, the most satisfying aspect of her work is seeing how decluttering affects the lives of the people she works with.
"Things change for them. They become happier, they start to go out, see a therapist," she says.
The benefits of decluttering are well documented. In 2009, research published in Sage Journals about the link between clutter and mood showed that levels of the stress hormone cortisol were higher in mothers who lived in a cluttered home environment. In 2011, neuroscience researchers also concluded that a clutter-free home and work environment led to a better ability to focus and process information.
Jokhiya's company offers several packages — from bronze, which includes four hours of "judgment-free" decluttering of a specific areas of a house, to platinum, which racks up a total of 16 hours and is recommended for people who are moving from one house to another.
All packages come with a 20-minute consultation to discuss goals, which Jokhiya says is important in an industry where trust is a major currency. "People let me into their homes, which is a big deal, so I make sure I build a good relationship with the people I work with," she says.
"When you wake up in the morning, how long does it take for you to find your glasses, or your medicine, or whatever you need from the bedside cabinet? And then you go in the bathroom, how long does it take for you to find your toothpaste or your shower gel? For some people, it takes ages, and it's a waste of your time and energy," says Jokhiya, explaining the premise of her self-help, manual-like book.
Highlights from the book
It begins with Jokhiya identifying seven different types of clutter — a useful tip for those who have a hard time deciding whether to keep or throw something out. They include sentimental clutter (first photo of your baby) to rubbish (old newspapers or expired food in your cupboards).
Categorising the type of clutter in the house will give an idea of how to approach the whole organisation process.
Decluttering can take time and energy, and it can easily be overwhelming. Jokhiya recommends taking things slow by dedicating only 15 to 20 minutes per day to it.
"I often hear people taking all of their clothes, accessories and shoes out of their wardrobe, all at one time and putting them on their bed," she writes in the book. "The result is a mountain of overwhelming trauma."
Jokhiya says mini-decluttering removes that feeling of being overwhelmed.
Buying items is inevitable, but Jokhiya recommends following a mantra that could help in avoiding more clutter, and advises following the "buy one, get rid of two" method.
They don't have to be in the same category, she says. For example, it can be one piece of clothing for two non-clothing items in your kitchen or living area. The idea is to ensure you are consciously making space for new items.
"You can use this rule for anything and everything. Shoes, electronic devices, magazines, food, pens … anything in your home."
Jokhiya's book doesn't only cover physical belongings, but also discusses digital clutter, from email inboxes to your WhatsApp messages.
For emails, she recommends following a simple rule: the File, Act, Toss system.
"When an email comes in, think immediately: can you file it into another folder, do you need to act on it (and can do so in a few seconds) or can you toss it into the deleted bin?"
This simple habit, Jokhiya says, can help keep incoming emails at bay, and allow for a more clutter-free digital environment.
More information is available at decluttrme.com
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French business
France has organised a delegation of leading businesses to travel to Syria. The group was led by French shipping giant CMA CGM, which struck a 30-year contract in May with the Syrian government to develop and run Latakia port. Also present were water and waste management company Suez, defence multinational Thales, and Ellipse Group, which is currently looking into rehabilitating Syrian hospitals.
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Director: Rohit Shetty
Stars: Ajay Devgn, Kareena Kapoor Khan, Ranveer Singh, Akshay Kumar, Tiger Shroff, Deepika Padukone
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Name: Enhance Fitness
Year started: 2018
Based: UAE
Employees: 200
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
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UAE currency: the story behind the money in your pockets
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The Sand Castle
Director: Matty Brown
Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea
Rating: 2.5/5