Starring model Lana, the campaign to launch the Arwa Al Banawi x adidas trainers celebrates the regional landscape. Courtesy adidas
Starring model Lana, the campaign to launch the Arwa Al Banawi x adidas trainers celebrates the regional landscape. Courtesy adidas
Starring model Lana, the campaign to launch the Arwa Al Banawi x adidas trainers celebrates the regional landscape. Courtesy adidas
Starring model Lana, the campaign to launch the Arwa Al Banawi x adidas trainers celebrates the regional landscape. Courtesy adidas

Saudi Arabian designer Arwa Al Banawi to unveil new adidas project in Al Ula


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Saudi designer Arwa Al Banawi will launch her latest collaboration with sports brand adidas this week and, fittingly, the big reveal will take place in Saudi Arabia's cultural gem, Al Ula.

Following in the footsteps of Beyonce, Human Made and Bad Bunny, Al Banawi was invited to reinterpret a classic shoe from the adidas Originals collection.

Al Banawi selected the Forum Lo trainers to rework in a collaboration that will launch on Tuesday.

The Arwa Al Banawi x adidas Forum Lo shoe has the traditional red and white chequered pattern of the ghutra across the heel. Courtesy adidas
The Arwa Al Banawi x adidas Forum Lo shoe has the traditional red and white chequered pattern of the ghutra across the heel. Courtesy adidas

The new iteration is a seamless blend of Arab and western influences, staying true to the aesthetic Al Banawi has built her brand on.

With a canvas upper and suede overlays, the new design is inspired by capra (mountain goats) in an ode to Saudi heritage and identity, while the colours of the landscape are echoed as soft sand tones on the heel and sole.

Adidas's signature three stripes are reworked as soft leather, run through with red stitching – a nod to a traditional embroidery – while patterning, inspired by the distinctive red and white pattern of the ghutra (men's headdress), is wrapped around the heel.

The activation to launch the Arwa Al Banawi x adidas trainers in Saudi Arabia's historic Al Ula. Courtesy adidas
The activation to launch the Arwa Al Banawi x adidas trainers in Saudi Arabia's historic Al Ula. Courtesy adidas

To cement its multilayered links with the region, the redesigned shoe will be unveiled in a special activation in the ancient Nabatean city of Al Ula.

The accompanying campaign stars Palestinian model Lana and was shot by Cheb Moha and Chndy. Marking the mix of cultures that drives Al Banawi, the campaign images feature Lana with goats or lounging on a sofa that sits in contrast to the rugged mountain landscape.

An image from the campaign to launch the Arwa Al Banawi x adidas trainers. Courtesy adidas
An image from the campaign to launch the Arwa Al Banawi x adidas trainers. Courtesy adidas

This is not the first time the German sportswear company has approached Al Banawi for a project.

In 2017, she was invited to imagine a limited-edition capsule of sports-inspired fashion pieces, which resulted in modern hybrids such as an abaya offered in grey jersey.

Since launching her eponymous label in 2015, Al Banawi has won plaudits for her fusion of western and Arab cultures, while retaining the best of both. Edgy T-shirts, dresses and jackets blend western tailoring with Arabic calligraphy and messages that offer authentic cultural touchpoints as dynamic fashion.

In a staggered launch, the first pieces of the Arwa Al Banawi x adidas Forum Lo trainers will be available to customers in the Gulf from Tuesday, while other regions will have to wait until the global launch on Friday.

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1970

October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar. 

December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.

1971

March 1:  Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.

July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.

July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.

August 6:  The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.

August 15: Bahrain becomes independent.

September 3: Qatar becomes independent.

November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.

November 29:  At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.

November 30: Despite  a power sharing agreement, Tehran takes full control of Abu Musa. 

November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties

December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.

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8 Sri Lanka 16.7 per cent

9 Bangladesh 0