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Abu Dhabi, UAEFriday 26 February 2021

Celebrity piercer Maria Tash to open second Dubai branch at Mall of the Emirates

It will open by spring 2021

A rendering of the new Maria Tash store at Mall of the Emirates. Courtesy Maria Tash
A rendering of the new Maria Tash store at Mall of the Emirates. Courtesy Maria Tash

Her work has been worn by Queen Rania, Rihanna and Charlize Theron, and now Dubai's most fashionable will be able to find more jewellery by Maria Tash, as the celebrity piercer is opening a new store in Mall of the Emirates.

The fine jewellery and luxury piercing brand first opened its doors in The Dubai Mall back in 2018. It's become a popular pit-stop for shoppers from around the region looking to get their hands on Tash's coveted designs.

The new 185-square-metre store will be the brand's second outpost in the UAE. It will feature an eye-catching 11-metre-tall shopfront, as well as four private piercing rooms and a women's-only lounge.

It is scheduled to open in spring 2021.

"I am very proud of our presence and continued growth in the Middle East," Tash commented. "The customers in Dubai consistently inspire me with their passion for bold and unique jewellery… We look forward to welcoming local clientele."

Popular with celebrities and fashion pages, the brand also has outlets in Kuwait, New York, London, Dublin and Rome, and is known for its ear-styling and piercing, and quirky designer jewellery that features precious stones such as diamonds and opals.

The retailer first opened in New York's East Village in 1993 and is known for curating the perfect multi-pierced ear, with fans including Jennifer Lawrence, Scarlett Johansson, Beyonce and Margot Robbie. It is often credited with spurring the trend for multiple ear piercings, seen everywhere from the Hollywood red carpet to the catwalk over the last few years.

And it's not just one for the girls, as Lewis Hamilton is also a fan.

Updated: February 9, 2021 01:44 PM

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