• Venus and Serena Williams, wearing a green T-shirt, with former president Ronald Reagan at a tennis camp in Florida in 1990. AFP
    Venus and Serena Williams, wearing a green T-shirt, with former president Ronald Reagan at a tennis camp in Florida in 1990. AFP
  • Serena Williams, in black shorts and a green check swimsuit, in Key Biscayne, Florida in March 1998. Getty Images
    Serena Williams, in black shorts and a green check swimsuit, in Key Biscayne, Florida in March 1998. Getty Images
  • Serena Williams, wearing a grey coat, during the Chase Championships in New York City, New York on November 16, 1998. Allsport
    Serena Williams, wearing a grey coat, during the Chase Championships in New York City, New York on November 16, 1998. Allsport
  • Serena Williams, in a silver dress, and Venus Williams arrive to attend the Laureus World Sports Awards in Monte Carlo, Monaco on May 25, 2000. Reuters
    Serena Williams, in a silver dress, and Venus Williams arrive to attend the Laureus World Sports Awards in Monte Carlo, Monaco on May 25, 2000. Reuters
  • Serena Williams, in a pink dress of her own design, attends the 2003 ESPY Awards at the Kodak Theatre July 16, 2003 in Hollywood, California. AFP
    Serena Williams, in a pink dress of her own design, attends the 2003 ESPY Awards at the Kodak Theatre July 16, 2003 in Hollywood, California. AFP
  • Venus Williams and Serena Williams, in a black dress, attend the 2003 MTV Video Music Awards at Radio City Music Hall on August 28, 2003 in New York City. AFP
    Venus Williams and Serena Williams, in a black dress, attend the 2003 MTV Video Music Awards at Radio City Music Hall on August 28, 2003 in New York City. AFP
  • Serena Williams, in a purple satin gown, attends the 2004 Met Gala in New York City on April 26, 2004. AFP
    Serena Williams, in a purple satin gown, attends the 2004 Met Gala in New York City on April 26, 2004. AFP
  • Serena Williams, in an orange mini dress, attends the 12th Annual ESPY Awards held at the Kodak Theatre on July 14, 2004 in Hollywood, California. AFP
    Serena Williams, in an orange mini dress, attends the 12th Annual ESPY Awards held at the Kodak Theatre on July 14, 2004 in Hollywood, California. AFP
  • Serena Williams, in a pink patterned dress, attends the 'Catwoman' premiere at the ArcLight Theatre on July 19, 2004 in Hollywood, California. AFP
    Serena Williams, in a pink patterned dress, attends the 'Catwoman' premiere at the ArcLight Theatre on July 19, 2004 in Hollywood, California. AFP
  • Serena Williams, in a white dress with floral detail, attends the Coty 100th Anniversary Party at the American Museum of Natural History on September 12, 2004, in New York City. AFP
    Serena Williams, in a white dress with floral detail, attends the Coty 100th Anniversary Party at the American Museum of Natural History on September 12, 2004, in New York City. AFP
  • Serena Williams, in a blush pink dress, attends the 'After The Sunset' premiere at Grauman's Chinese Theatre on November 4, 2004 in Hollywood, California. AFP
    Serena Williams, in a blush pink dress, attends the 'After The Sunset' premiere at Grauman's Chinese Theatre on November 4, 2004 in Hollywood, California. AFP
  • Serena Williams, in a pink halterneck dress, attends a preview gala dinner for the Metropolitan Museum's Wild: Fashion Untamed exhibition at the Metropolitan Museum of Art on December 6, 2004, in New York City. AFP
    Serena Williams, in a pink halterneck dress, attends a preview gala dinner for the Metropolitan Museum's Wild: Fashion Untamed exhibition at the Metropolitan Museum of Art on December 6, 2004, in New York City. AFP
  • Serena Williams, in a white floral prom dress, attends the White House Correspondents dinner at the Washington Hilton Hotel on April 30, 2005, in Washington, DC. AFP
    Serena Williams, in a white floral prom dress, attends the White House Correspondents dinner at the Washington Hilton Hotel on April 30, 2005, in Washington, DC. AFP
  • Serena Williams, in a yellow blouse, arrives at the 'Sky High' premiere at the El Capitan Theatre on July 24, 2005 in Hollywood, California. AFP
    Serena Williams, in a yellow blouse, arrives at the 'Sky High' premiere at the El Capitan Theatre on July 24, 2005 in Hollywood, California. AFP
  • Serena Williams, in a belted white shirt, attends the 'ATL' premiere at Grauman's Chinese Theatre on March 30, 2006 in Hollywood, California. AFP
    Serena Williams, in a belted white shirt, attends the 'ATL' premiere at Grauman's Chinese Theatre on March 30, 2006 in Hollywood, California. AFP
  • Serena Williams, in a taupe blouse, attends the Sony Ericsson players party at Opium nightclub March 26, 2008 in Miami Beach, Florida. AFP
    Serena Williams, in a taupe blouse, attends the Sony Ericsson players party at Opium nightclub March 26, 2008 in Miami Beach, Florida. AFP
  • Serena Williams, in white Calvin Klein, attends the label's spring/summer 2009 show during Mercedes-Benz Fashion Week on September 11, 2008 in New York City. AFP
    Serena Williams, in white Calvin Klein, attends the label's spring/summer 2009 show during Mercedes-Benz Fashion Week on September 11, 2008 in New York City. AFP
  • Serena Williams, in a leopard print dress, arrives at the players kick-off party at Liv club, Miami on March 25, 2009. AFP
    Serena Williams, in a leopard print dress, arrives at the players kick-off party at Liv club, Miami on March 25, 2009. AFP
  • Serena Williams, in a teal Roberto Cavalli gown, arrives at the 2009 ESPY Awards held at Nokia Theatre LA Live on July 15, 2009 in Los Angeles, California. AFP
    Serena Williams, in a teal Roberto Cavalli gown, arrives at the 2009 ESPY Awards held at Nokia Theatre LA Live on July 15, 2009 in Los Angeles, California. AFP
  • Serena Williams, in a red one-shouldered gown, attends the Glamour Magazine 2009 Women of The Year event at Carnegie Hall on November 9, 2009 in New York City. AFP
    Serena Williams, in a red one-shouldered gown, attends the Glamour Magazine 2009 Women of The Year event at Carnegie Hall on November 9, 2009 in New York City. AFP
  • Serena Williams, in a black dress, attends the 18th Annual Elton John Aids Foundation Academy Award Party at Pacific Design Centre on March 7, 2010 in West Hollywood, California. AFP
    Serena Williams, in a black dress, attends the 18th Annual Elton John Aids Foundation Academy Award Party at Pacific Design Centre on March 7, 2010 in West Hollywood, California. AFP
  • Serena Williams, in a nude Burberry dress, arrives at the Burberry Body event on October 26, 2011 in Beverly Hills, California. AFP
    Serena Williams, in a nude Burberry dress, arrives at the Burberry Body event on October 26, 2011 in Beverly Hills, California. AFP
  • Serena Williams, in a pink belted dress, arrives at Nickelodeon's 2011 TeenNick Halo Awards held at the Hollywood Palladium on October 26, 2011 in Hollywood, California. AFP
    Serena Williams, in a pink belted dress, arrives at Nickelodeon's 2011 TeenNick Halo Awards held at the Hollywood Palladium on October 26, 2011 in Hollywood, California. AFP
  • Serena Williams, in a blue and black dress, attends 'Think Like A Man' premiere in Hollywood, California on February 9, 2012. AFP
    Serena Williams, in a blue and black dress, attends 'Think Like A Man' premiere in Hollywood, California on February 9, 2012. AFP
  • Serena Williams, in red trousers with a white top and black cardigan, attends the 13th Annual BNP Paribas Taste of Tennis benefit at the W New York Hotel on August 23, 2012 in New York City. AFP
    Serena Williams, in red trousers with a white top and black cardigan, attends the 13th Annual BNP Paribas Taste of Tennis benefit at the W New York Hotel on August 23, 2012 in New York City. AFP
  • Serena Williams, in a blue dress, attends the 14th Annual BNP Paribas Taste Of Tennis at W New York Hotel on August 22, 2013 in New York City. AFP
    Serena Williams, in a blue dress, attends the 14th Annual BNP Paribas Taste Of Tennis at W New York Hotel on August 22, 2013 in New York City. AFP
  • Serena Williams, in a navy blue gown, attends the 11th annual CFDA Vogue Fashion Fund Awards at Spring Studios on November 3, 2014 in New York City. AFP
    Serena Williams, in a navy blue gown, attends the 11th annual CFDA Vogue Fashion Fund Awards at Spring Studios on November 3, 2014 in New York City. AFP
  • Serena Williams, in a red Ines Di Santo gown, arrives for the Vanity Fair Oscar After-Party following the 87th annual Academy Awards ceremony in Hollywood, California on February 22, 2015. EPA
    Serena Williams, in a red Ines Di Santo gown, arrives for the Vanity Fair Oscar After-Party following the 87th annual Academy Awards ceremony in Hollywood, California on February 22, 2015. EPA
  • Serena Williams, in off-white Galia Lahav, arrives for the Vanity Fair Oscars After-Party following the 88th annual Academy Awards ceremony in Hollywood, California on February 28, 2016. EPA
    Serena Williams, in off-white Galia Lahav, arrives for the Vanity Fair Oscars After-Party following the 88th annual Academy Awards ceremony in Hollywood, California on February 28, 2016. EPA
  • Serena Williams, in a metallic LaQuan Smith gown, attends the premiere of 'Serena' on June 13, 2016 in New York City. AFP
    Serena Williams, in a metallic LaQuan Smith gown, attends the premiere of 'Serena' on June 13, 2016 in New York City. AFP
  • Serena Williams, in a white two-piece with a pink bralette, attends the Berlei Sports Bras Launch At Macy's With Serena Williams on August 25, 2016 in New York City. AFP
    Serena Williams, in a white two-piece with a pink bralette, attends the Berlei Sports Bras Launch At Macy's With Serena Williams on August 25, 2016 in New York City. AFP
  • Serena Williams, in a sheer floral gown, attends the Serena Williams Signature Statement Collection By HSN on September 12, 2016, in New York City. AFP
    Serena Williams, in a sheer floral gown, attends the Serena Williams Signature Statement Collection By HSN on September 12, 2016, in New York City. AFP
  • Serena Williams, in a black dress, attends the Charity Gala Dinner for the Novak Djokovic Foundation on September 20, 2016 in Milan. AFP
    Serena Williams, in a black dress, attends the Charity Gala Dinner for the Novak Djokovic Foundation on September 20, 2016 in Milan. AFP
  • Serena Williams, in a white jacket with a feathered skirt, attends an Audemars Piguet event on November 29, 2016 in Miami Beach, Florida. AFP
    Serena Williams, in a white jacket with a feathered skirt, attends an Audemars Piguet event on November 29, 2016 in Miami Beach, Florida. AFP
  • Serena Williams, in an emerald green Versace gown, attends the 2017 Met Gala at the Metropolitan Museum of Art on May 1, 2017 in New York City. AFP
    Serena Williams, in an emerald green Versace gown, attends the 2017 Met Gala at the Metropolitan Museum of Art on May 1, 2017 in New York City. AFP
  • Serena Williams, in a navy lace dress, attends the launch of the Burberry DK88 Bag hosted by Christopher Bailey at Burberry Soho on May 2, 2017 in New York City. AFP
    Serena Williams, in a navy lace dress, attends the launch of the Burberry DK88 Bag hosted by Christopher Bailey at Burberry Soho on May 2, 2017 in New York City. AFP
  • Serena Williams, in a black and gold dress, attends 'Glamour' magazine's 2017 Women of The Year Awards at Kings Theatre on November 13, 2017 in Brooklyn, New York. AFP
    Serena Williams, in a black and gold dress, attends 'Glamour' magazine's 2017 Women of The Year Awards at Kings Theatre on November 13, 2017 in Brooklyn, New York. AFP
  • Serena Williams, in a white Tom Ford dress with sequinned sleeves, attends the premiere of 'Being Serena' at Time Warner Centre on April 25, 2018 in New York City. AFP
    Serena Williams, in a white Tom Ford dress with sequinned sleeves, attends the premiere of 'Being Serena' at Time Warner Centre on April 25, 2018 in New York City. AFP
  • Serena Williams, in a dusky pink Versace dress, and Alexis Ohanian arrive for the royal wedding ceremony of Britain's Prince Harry and Meghan Markle at St George's Chapel in Windsor Castle, in Windsor on May 19, 2018. EPA
    Serena Williams, in a dusky pink Versace dress, and Alexis Ohanian arrive for the royal wedding ceremony of Britain's Prince Harry and Meghan Markle at St George's Chapel in Windsor Castle, in Windsor on May 19, 2018. EPA
  • Serena Williams, in a leopard-print dress, attends the 5th Annual Imagine Ball Honouring Serena Williams at The Peppermint Club on September 23, 2018 in Los Angeles, California. AFP
    Serena Williams, in a leopard-print dress, attends the 5th Annual Imagine Ball Honouring Serena Williams at The Peppermint Club on September 23, 2018 in Los Angeles, California. AFP
  • Serena Williams, in a metallic Vera Wang dress, attends the 2018 Brand Genius Awards at Cipriani 25 Broadway on November 7, 2018 in New York City. AFP
    Serena Williams, in a metallic Vera Wang dress, attends the 2018 Brand Genius Awards at Cipriani 25 Broadway on November 7, 2018 in New York City. AFP
  • Serena Williams, in jeans and a denim jacket, attends the Teen Vogue Summit at 72andSunny on December 1, 2018 in Los Angeles, California. AFP
    Serena Williams, in jeans and a denim jacket, attends the Teen Vogue Summit at 72andSunny on December 1, 2018 in Los Angeles, California. AFP
  • Serena Williams, in a black and red Armani Prive gown, attends the 91st Annual Academy Awards at Hollywood and Highland on February 24, 2019 in Hollywood, California. AFP
    Serena Williams, in a black and red Armani Prive gown, attends the 91st Annual Academy Awards at Hollywood and Highland on February 24, 2019 in Hollywood, California. AFP
  • Serena Williams, in a blue and black Giambattista Valli gown, attends the 2019 Vanity Fair Oscar Party in Beverly Hills on February 24, 2019. AFP
    Serena Williams, in a blue and black Giambattista Valli gown, attends the 2019 Vanity Fair Oscar Party in Beverly Hills on February 24, 2019. AFP
  • Serena Williams, in a yellow floral Versace gown, attends the 2019 Met Gala at the Metropolitan Museum of Art on May 6, 2019 in New York City. AFP
    Serena Williams, in a yellow floral Versace gown, attends the 2019 Met Gala at the Metropolitan Museum of Art on May 6, 2019 in New York City. AFP
  • Serena Williams, in a white top and fawn skirt, attends the Sports Illustrated Fashionable 50 at The Sunset Room on July 18, 2019 in Los Angeles, California. AFP
    Serena Williams, in a white top and fawn skirt, attends the Sports Illustrated Fashionable 50 at The Sunset Room on July 18, 2019 in Los Angeles, California. AFP
  • Serena Williams, in a white slip dress, attends the Game Changers New York premiere at Regal Battery Park 11 on September 9, 2019 in New York City. AFP
    Serena Williams, in a white slip dress, attends the Game Changers New York premiere at Regal Battery Park 11 on September 9, 2019 in New York City. AFP
  • Serena Williams, in an orange dress with a Burberry shawl, attends a charity event at Harriet's Rooftop in West Hollywood on October 3, 2019. AFP
    Serena Williams, in an orange dress with a Burberry shawl, attends a charity event at Harriet's Rooftop in West Hollywood on October 3, 2019. AFP
  • Serena Williams, in a silver one-piece and feathered cape by Gucci, attends the 2021 Met Gala at the Metropolitan Museum of Art in New York City on September 13, 2021. AFP
    Serena Williams, in a silver one-piece and feathered cape by Gucci, attends the 2021 Met Gala at the Metropolitan Museum of Art in New York City on September 13, 2021. AFP
  • Serena Williams, wearing black Gucci, attends the 10th Annual Lacma Art and Film Gala at Los Angeles County Museum of Art on November 06, 2021. AFP
    Serena Williams, wearing black Gucci, attends the 10th Annual Lacma Art and Film Gala at Los Angeles County Museum of Art on November 06, 2021. AFP
  • Serena Williams, in black sportswear, attends Cloud9 Champion's Day on November 9, 2021 in Los Angeles, California. AFP
    Serena Williams, in black sportswear, attends Cloud9 Champion's Day on November 9, 2021 in Los Angeles, California. AFP
  • Serena Williams, in a black embellished David Koma leotard, attends the premiere of 'King Richard' at TCL Chinese Theatre on November 14, 2021 in Hollywood, California. AFP
    Serena Williams, in a black embellished David Koma leotard, attends the premiere of 'King Richard' at TCL Chinese Theatre on November 14, 2021 in Hollywood, California. AFP

Serena Williams' style evolution in 52 photos: tennis great is a red carpet ace off court


Farah Andrews
  • English
  • Arabic

Serena Williams is one of the greatest tennis players of all time. The holder of 23 Grand Slam singles titles, she also has Olympic gold medals and Australian Open, Roland Garros, Wimbledon and US Open wins under her belt.

In recent weeks, the athlete, 40, has spoken openly about the prospect of retiring from tennis to focus on other pursuits.

"I love to play tennis, but I know I can't do it for the rest of my life," she told Bloomerang media ahead of the Super Bowl. "I'm ready for that day. I've been preparing for that day for more than a decade. I think it's very important to always have a plan, and I've always had a plan.

"It's a game of balance and some days are more difficult than others. It's definitely more difficult because I'm a mother and a wife and I want to be able to spend time with my family, I want to be the best mother."

Off the court, Williams has built a fashion empire. She is behind two fashion lines, Serena and S by Serena, and has had a number of partnerships with sporting brands, including Nike. For S by Serena, she has designed comfortable loungewear, dresses, coats and jackets and accessories, including face masks, hoods and hair accessories.

In 2018, Meghan Markle wore one of Williams's Serena blazers, much to her delight.

Speaking about her love of fashion in 2019, she said: "My biggest joy is that I know that I’m doing something that I’ve always wanted to do, that I always dreamed of doing.

"I went to fashion school back in the early 2000s. This didn’t just pop up for me. It’s something I’ve literally been doing and designing for my whole life."

Williams often wears her own designs on the red carpet, but has also been known to turn to designs by Gucci, Calvin Klein, Armani and Burberry. Versace is a favourite of Williams's, and a brand she has sported designs by for more than one Met Gala appearance and for the 2018 wedding of her friend, Meghan Markle, to Prince Harry.

Vera Wang, Giambattista Valli, Tom Ford, and Roberto Cavalli are also brands favoured by the sportswoman.

While major fashion houses delight in dressing Williams, she also turns to smaller boutique ateliers for red carpet appearances. To attend the November premiere of King Richard, she wore a statement leotard piece by Georgian designer David Koma.

She has also been known to turn to bridal designers for red carpet events, including Canadian brand Ines Di Santo and Israeli fashion house Galia Lahav, who dressed her for the Vanity Fair Oscars after-parties in 2015 and 2016.

For her 2017 wedding to technology entrepreneur Alexis Ohanian, she chose a design by Alexander McQueen. The dress had a sweetheart neckline and was finished with a cape, and made headlines as the most expensive wedding dress of all time and cost $3.5 million, according to Brides magazine.

"I flew to London to meet with Sarah and ended up falling in love with the ball gown silhouette, which is completely the opposite of what I ever thought I would choose for myself," Williams told Vogue. "I loved the idea of doing a really spectacular ball gown, and it has turned out to be such an incredibly special piece."

The dress was one of three she wore for her New Orleans nuptials, with the second two by Versace. One was a beaded and feathered gown with a cape and the second was a fitted mini dress, designed for dancing.

Updated: February 16, 2022, 5:44 AM