A floating blow-up water park spells 'Saudi Arabia' in English letters at Pure Beach in King Abdullah Economic City, about 125 kilometres south of Jeddah's city centre, on the Red Sea. All photos: AFP
While tourists have long been able to mingle freely at such parties in and around Jeddah, known as the kingdom's most open-minded city, Saudis were confined to single-sex beaches.
Four years into a reform drive aimed at improving the country's image and creating new opportunities for its oil-reliant economy, Saudis are enjoying more freedoms.
Beachgoers play at a floating blow-up water park at Pure Beach in King Abdullah Economic City.
People swim at Pure Beach in King Abdullah Economic City.
People attend a party in the Saudi Red Sea resort of Jeddah.
Party-goers can now dance the night away in Jeddah.
Both men and women can enjoy the party atmosphere.
A woman plays with a hula hoop during a party in the Saudi Red Sea resort.