The design of the Oman Across Ages Museum is inspired by the surrounding mountains. Photo: Oman Across Ages Museum
The design of the Oman Across Ages Museum is inspired by the surrounding mountains. Photo: Oman Across Ages Museum
The design of the Oman Across Ages Museum is inspired by the surrounding mountains. Photo: Oman Across Ages Museum
The design of the Oman Across Ages Museum is inspired by the surrounding mountains. Photo: Oman Across Ages Museum

Oman's newest museum lures tourists to historical cities


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Oman's newest museum aims to attract tourists to the sultanate's historical cities.

The Oman Across Ages Museum is in Manah, the country's capital in the 16th century, and just 15 minutes by car from the ancient city of Nizwa.

The museum's foundation stone was laid by the late Sultan Qaboos bin Said in 2015. His vision was of an interactive museum that showed Oman’s heritage and achievements during the renaissance period, along with the country's geology and topography.

“Manah is the old capital city of Oman and is close to some iconic heritage and cultural sites in the country such as forts, castles, aflaj and old villages,” the museum's director general Al Yaqdhan Al Harthi told The National.

“If you look at Oman’s map, Manah is in the centre, just an hour and half drive from Muscat in the heart of Oman’s interior.”

Over the centuries, Oman has been influenced by numerous cultures — Arab, Persian, African, and others — all of which have left lasting imprints giving rise to a unique and vibrant society that is rich in heritage.

The new museum offers a glimpse into this fascinating history, as well as more modern achievements.

With a design inspired by the Al Hajar Mountains, it covers 300,000 square metres with a complex of buildings making up 66,591 square metres of that space.

Mr Al Harthi visited museums across the world for inspiration.

“The Middle East region has made several strides in the last few years in showcasing its rich heritage and culture,” he said.

“While we were working on the Oman Across Ages Museum, I visited the Sheikh Abdullah Al Salem Cultural Centre in Kuwait, the National Museum of Qatar, the Etihad Museum in the UAE and museums in Singapore, China and Hong Kong.”

Mr Al Harthi wants visitors to learn all about Oman's history, geology and achievements

“The museum consists of a complex of buildings, including the permanent exhibition, a multipurpose hall, a knowledge centre, an auditorium, coffee shops, retail stores and other open spaces.” he said.

“The permanent exhibition has two main galleries, the history gallery and the renaissance gallery that showcase Oman's chronological and thematic routes respectively.”

Mr Al Harthi, whose background is in civil engineering, has been involved with the museum project since 2013 and involved in all aspects of its creation.

In recent years he has overseen the collection, storyline, conservation work, structure, and policies of the museum.

“What makes our museum unique is the homogeneity element. We started conceptualising our museum from the inside first and then became concerned with the exterior design,” he said.

To ensure a unique architecture, the museum management committee organised a competition open to architecture firms across the globe.

“We received six entries as part of the competition and eventually decided to go with a design inspired by mountains and one that represents Oman and its essence,” he added.

Decentralising tourism

Oman's history spans millennia. The country's unique topography and geography, ranging from rugged mountains to open beaches and vast deserts, have profoundly shaped the lifestyle of its people.

“We attract a lot of tourists during the winter seasons to Nizwa and surrounding areas because we have beautiful mountains such as the famous Jabal Akhdar and Jabal Shams, and iconic forts including the Nizwa Fort,” said Mr Al Harthi.

“Manah is the ideal location for the museum, as it brings tourists to more interior areas of Oman, giving them an authentic feel and understanding of the Omani heritage. The project helps in decentralising tourism and aims to support the development of big projects in the interiors of Oman that have enormous potential for tourism.”

The location of the museum also serves as a stop for tourists from the Gulf on their way to Salalah during Khareef, as they usually pass the city of Nizwa during their drive.

The Exhibition

The museum’s history gallery features a timeline starting from the geology and the formation of Oman, moving towards the stone age, bronze age, iron age and Islamic period, with information about the ruling dynasties. The renaissance gallery focuses on education, economy, media and communications, and external and internal policies of Oman.

Among the artefacts on display is an 800 million year-old granite block, an elephant jaw found in the southern region of Dhofar, and tools used in the stone age.

The museum also houses pieces that have been acquired on loan from the British Museum in London and the Metropolitan Museum of Art in New York.

“The museum is a starting point for future projects in the interior regions of Oman. For now, we want young people to come here and enjoy their time by learning about Oman in an interactive and engaging way,” Mr Al Harthi said.

Oman's ruler, Sultan Haitham, has been heavily involved in the project.

“Sultan Haitham had a strong vision for this museum, and he was incredibly supportive and worked closely with the project team from the beginning,” Mr Al Harthi said.

“I invite everyone to visit this architectural marvel and become acquainted with the story of Oman. We have a lot to offer in terms of history, cultural heritage, an array of topographies, immense natural beauty and various landforms, food, architecture, adventure activities, exquisite hotels and, to top it all, our famous Omani hospitality.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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9.30pm: Aliyah – Rated Conditions (TB) $80,000 (D) 2,000m 

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How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less
Updated: May 14, 2023, 6:15 AM