Apple has unveiled its newest iPhone line-up, featuring major upgrades to hardware and software, plus a new slimmer version, while largely maintaining its prices amid tariff pressure.
The California-based company introduced the iPhone 17 series comprising the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, and the iPhone Air at its annual launch event on Tuesday.
The iPhone Air, with a thickness of 5.6mm, formalises a new battlefront in the smartphone wars, especially after Samsung Electronics launched the 5.8mm Galaxy S25 Edge in June.
The "Air" branding was first used by Apple in the first MacBook Air in 2008 – just months after the original iPhone was launched – and adapted by the iPad in 2013. The company has since used it as its signature to show how compact its devices are.
And Apple repeated a familiar tagline on Tuesday, declaring the slimmer iPhone Air to be "impossibly thin".
"We've continued to push boundaries ... it is unlike anything we've ever created," Apple chief executive Tim Cook said.
Apple said that, despite its thinness, the iPhone Air, clad with Grade 5 spacecraft titanium, is its most durable smartphone and features its newest A19 Pro chip, which has been reconfigured to bring "MacBook-level" power.
The company has been producing its own silicon-based processors that allow it to configure features to its standards and fuse all components into a single board. Apple attributed this ability to be one of the reasons for the creation of the iPhone Air.
The device has a single 48MP rear lens and a front camera that uses Centre Stage, a feature first introduced on the latest generation of iMacs that detects subjects in the frame and automatically adjusts to capture all of them.
The front camera also features a self-rotating viewfinder that eliminates the need to switch from portrait to landscape modes.
The iPhone Air is a "piece of the future, powerful yet so light it seems to disappear in your hands", Apple said.
While there are no clearly defined metrics to show what constitutes a slim smartphone, Apple is banking on the iPhone Air, with its lower price compared to the Pro models and stand-out design, to prop up sales in an increasingly competitive environment.
The iPhone 17 Pro and 17 Pro Max, meanwhile, feature Apple's first use of a unibody chassis and the biggest battery by far in the iPhone range. The Pro Max now also has a 2TB option.
Apple said the overhaul includes a "completely new" thermal system that "dissipates heat rapidly" and a performance boost of up to 40 per cent.
Apple also launched the entry-level iPhone 17, now with a bigger 16cm display and a "more durable design" powered by the A19 chip. It also features Centre Stage.
The company has also said improvements have been made to Apple Intelligence, underpinned by iOS 16 that features a refreshed interface called Liquid Glass, which gives a translucent effect and adds fluidity.
Apple has also largely maintained its pricing, bucking rumours of an across-the-board price increase. The iPhone 17's base price remains at $799 (Dh3,399), while the iPhone Air starts at $999, although that is for the 256GB version, which is now the lowest storage option after Apple removed the 128GB version in previous Plus models.
The iPhone 17 Pro starts at $1,099 – $100 more than its predecessor, but now also at a base storage of 256GB – while the iPhone 17 Pro Max stays put at $1,199.
It is unclear if the tariffs have, even indirectly, affected Apple's operations. However, the company has made moves to counter any potential hits: it has announced plans to move the majority of iPhone manufacturing to India amid the US-China trade war and pledged $600 billion into US manufacturing.
Apple has also refreshed its accessories line-up with the release of the AirPods Pro 3, Apple Watch Series 11, Apple Watch SE 3 and Apple Watch Ultra 3.
Pharaoh's curse
British aristocrat Lord Carnarvon, who funded the expedition to find the Tutankhamun tomb, died in a Cairo hotel four months after the crypt was opened.
He had been in poor health for many years after a car crash, and a mosquito bite made worse by a shaving cut led to blood poisoning and pneumonia.
Reports at the time said Lord Carnarvon suffered from “pain as the inflammation affected the nasal passages and eyes”.
Decades later, scientists contended he had died of aspergillosis after inhaling spores of the fungus aspergillus in the tomb, which can lie dormant for months. The fact several others who entered were also found dead withiin a short time led to the myth of the curse.
The specs
Engine: 2.0-litre four-cylinder turbo
Power: 178hp at 5,500rpm
Torque: 280Nm at 1,350-4,200rpm
Transmission: seven-speed dual-clutch auto
Price: from Dh209,000
On sale: now
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ULTRA PROCESSED FOODS
- Carbonated drinks, sweet or savoury packaged snacks, confectionery, mass-produced packaged breads and buns
- Margarines and spreads; cookies, biscuits, pastries, cakes, and cake mixes, breakfast cereals, cereal and energy bars
- Energy drinks, milk drinks, fruit yoghurts and fruit drinks, cocoa drinks, meat and chicken extracts and instant sauces
- Infant formulas and follow-on milks, health and slimming products such as powdered or fortified meal and dish substitutes
- Many ready-to-heat products including pre-prepared pies and pasta and pizza dishes, poultry and fish nuggets and sticks, sausages, burgers, hot dogs, and other reconstituted meat products, powdered and packaged instant soups, noodles and desserts
Brief scoreline:
Liverpool 2
Keita 5', Firmino 26'
Porto 0
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
