#UAEinnovators: Sharjah graduates allow you to wear your memory on your wrist

Technology firm Mosaikx is aiming to partner with retailers in the UAE, US, the Arabian Gulf region, Australia, UK and France to sell the innovative device.

Members of the Mosaikx team are photographed at the Mosaikx office in Dubai. Sarah Dea / The National

It may sound like a scene from the movie Her – where Joaquin Phoenix talks to an earpiece computer, voiced by Scarlett Johansson, that translates all his commands into actions – but a wearable device invented by technology firm Mosaikx promises to become a person's short-term memory.
Mosaikx, set up by two Iranian graduates from the American University of Sharjah last June, is banking on making its device a must-have item that can be worn as a wristband or on any other part of the body. It will have a rotating structure that will enable the user to store different thoughts based on the orientation of the device.
"Our strategy is to be one of the first companies who actually instead of bringing something from the United States, will be building something from here in the Middle East and sending it to the US," said 24-year old Sina Torabi, the co-founder and chief executive.
This innovator, who plans to launch pre-sales of the product in June this year, will manufacture the device in China, but testing and software development will take place in Dubai.
The cost of manufacturing the device will be covered from pre-sales and also future investments. The firm is talking to venture capitalists in the Middle East, the US and east Asia to finance the development of the device.
Mosaikx is aiming to partner with retailers in the UAE, US, the Arabian Gulf region, Australia, UK and France to sell the product.
The idea of starting a consumer technology firm first came in 2013 when Mr Torabi and his long-time friend Mahbod Azadian were discussing what to do with their lives after they graduated from university.
Mr Torabi, who studied mechanical engineering, found an Emirati investor who was willing to bankroll their operation with a $300,000 seed capital.
Although Mr Torabi is dreaming of turning Mosaikx into an international publicly listed company, he is starting off with small steps. On February 20, the firm will launch its first mobile application, called Twenny, which refers to the police code 1020, that is used for tracking locations. The community-based application will help people find out whether places they intend to visit in the UAE are busy or not, such as filling stations or a shop.
The firm's focus on innovation and connectivity of humans is present in its logo, which is a finger print with an electronic sign, symbolising how the firm is into wearable technology.
"Our concept is that we have small tiles that come together and make one whole shape," said Mr Torabi, explaining the idea behind the firm's name. "X is our innovation or signature we put on the product."
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