Linda Lewis, Jumeirah Group’s vice president of global sales, Middle East and Asia Pacific, talks about the Dubai-based hotel company’s increased focus on India.
How much of a boost does Jumeirah expect from having a representative office in India?
India is a key source market into the UAE and with this in mind we want to ensure that we are securing all opportunities within India. We are working with Blue Square [the company running Jumeirah’s new representative office in India] to ensure we have coverage in the market to secure business from all segments: leisure, corporate and events, including weddings.
We are focused on two major hubs: Mumbai and Delhi. Once we have established relationships within these key feeder markets, we will expand our reach in other cities.
What are Indian travellers’ expectations and demands when it comes to luxury tourism?
The definition of luxury travel has evolved over time – it’s all about customised offerings. There has been a shift in values from material to experiential travel.
The Indian traveller has turned preferential, chasing authentic experiences that can be shared across social media. No longer are they drawn by pretentious services: they want understated luxury and look for genuine experiences.
The culinary experience is high on their list of special-interest themes, along with art and culture, off-the-beaten-track destinations, spectacular scenery and nature reserves. The increased money power shows the style with which they travel – be it spending on luxury goods, the mode of local travel or opting for fine dining restaurants.
They may spend lavishly, but they also like to know that they’re spending wisely. Personalised service is of paramount importance to the Indian luxury traveller.
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