This region’s 50 biggest brands are now worth a total of more than $68bn – 11.25 per cent more than in 2015, according to Brand Finance. The valuations factor in both marketing investment as well as the underlying financial performance of brands.
Top 50 Middle East brands 2016 – graphic
This region’s 50 biggest brands are now worth a total of more than $68bn – 11.25 per cent more than in 2015, according to Brand Finance. The valuations factor in both marketing investment as well as the underlying financial performance of brands.
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