Read Along was first launched in India in March last year before its global roll-out in May this year. Courtesy Google
Read Along was first launched in India in March last year before its global roll-out in May this year. Courtesy Google
Read Along was first launched in India in March last year before its global roll-out in May this year. Courtesy Google
Read Along was first launched in India in March last year before its global roll-out in May this year. Courtesy Google

Google adds Arabic to Read Along app to improve children’s reading


Alkesh Sharma
  • English
  • Arabic

Alphabet-owned Google has added the Arabic language to its Read Along app that helps children over the age of five to improve their reading skills with the help of an in-app reading buddy.

Arabic was the most requested language by users since the app’s global launch in May this year, the company said on Tuesday. Read Along now supports 10 languages  – English, Spanish, Portuguese, Arabic, Urdu, Hindi, Bengali, Tamil, Telugu and Marathi.

“Our idea is to make reading fun while creating an experience that is safe for children. The app recognises [a child's] voice, interacts with them, corrects them and gives feedback wherever it’s required,” Nitin Kashyap, Google’s product marketing manager, told Dubai media in a virtual product briefing.

Almost 100 million children between the ages of five and 17 in the Middle East and North Africa have experienced school closures since the Covid-19 pandemic began and many are relying on alternate means of education, according to Unicef.

Read Along, which was launched in March last year in India before a global roll-out, works even when users are offline. It is free to use and does not contain advertisements to avoid distractions.

There is a library of nearly 700 short stories in different languages, which are available to all users. The Arabic language content will initially contain 40 stories. The average story length is between 275-300 words, but the longest contains more than 2,000 words.

“We had only 50 stories when we started … right now, we have 180 stories in English and nearly 150 in Hindi. We are going slow as it takes a lot of effort to ensure the right experience,” Mr Kashyap said.

“We have no fixed number but we want to add two-to-three new languages every year,” he added.

The stories currently available have been read more than 31 million times, with almost five million hours of cumulative reading being recorded on the app, Google said.

Besides reading, users can also play language-based games aimed at building vocabulary such as detecting jumbled words and recognising letters through sounds.

Google said users’ speech data is safe as it is processed on the device itself and discarded.

The app has had a positive impact on children’s reading abilities, the company said. After using it for 100 minutes, children who read at a speed of less than 45 correct words per minute saw an improvement of anywhere from 35 per cent to 85 per cent in their oral reading fluency.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

The years Ramadan fell in May

1987

1954

1921

1888

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