• People arrive for a new product announcement at the Steve Jobs Theater on the new Apple campus, on Tuesday, September 12, 2017, in Cupertino, California. Marcio Jose Sanchez / AP Photo
    People arrive for a new product announcement at the Steve Jobs Theater on the new Apple campus, on Tuesday, September 12, 2017, in Cupertino, California. Marcio Jose Sanchez / AP Photo
  • The new Apple campus in Cupertino, California. Marcio Jose Sanchez / AP Photo
    The new Apple campus in Cupertino, California. Marcio Jose Sanchez / AP Photo
  • An exterior view of Apple's new visitor centre. Marcio Jose Sanchez / AP Photo
    An exterior view of Apple's new visitor centre. Marcio Jose Sanchez / AP Photo
  • People await the start of a product launch event at Apple's new campus in Cupertino, California. Stephen Lam / Reuters
    People await the start of a product launch event at Apple's new campus in Cupertino, California. Stephen Lam / Reuters

Apple's new 'spaceship' HQ gets close to nature


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Apple's new "spaceship" headquarters peeked above a nearby hillside as the sun shined gloriously through towering glass walls of the entryway to Steve Jobs Theater.

The smell of freshly turned soil was heavy in the warming air even as the site was inaugurated with the unveiling of a 10th anniversary iPhone at Apple Park in Silicon Valley.

"Apple Park has been built to reflect Apple's values for technology and the environment," chief executive Tim Cook said after paying tribute to late Apple co-founder Steve Jobs at the first-ever media event at the new campus Tuesday.

"The park itself was converted from a sea of asphalt to a green space with more than 9,000 trees; designed to be transparent with nature and bring the outside in."

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Glass walls give the feeling of remaining in nature even after stepping inside.

Plants and trees taking root throughout the grand campus are native to California, and drought-resistant.

All the electricity needed to run the campus comes from an on-site solar power system, one of the largest in the world.

Light streams down onto a curved stairway made of gold-toned stone leading down to Steve Jobs Theater built into the hill.

"Steve Jobs was an incredibly detail-oriented person, and this was his baby," said Creative Strategies analyst and Silicon Valley veteran Tim Bajarin.

"This should be a crown jewel in the sense of design."

Apple Park was created with "extraordinary attention to detail and materials," according to Mr Cook.

A visitors centre that will open to the public later this year features an augmented reality experience to virtually explore the campus.

About six months ago, workers began boarding the futuristic new campus, fulfilling a vision set out by Jobs, the company's late founder.

The process of moving more than 12,000 people to a new campus that Jobs envisioned as a "centre for creativity and collaboration" was expected to continue late into the year.

  • Apple CEO Tim Cook, announces the new iPhone X at the Steve Jobs Theater on the new Apple campus. Marcio Jose Sanchez / AP Photo
    Apple CEO Tim Cook, announces the new iPhone X at the Steve Jobs Theater on the new Apple campus. Marcio Jose Sanchez / AP Photo
  • Senior Vice President of Worldwide Marketing at Apple Philip Schiller speaks about the iPhone 8 Plus. Josh Edelson / AFP Photo
    Senior Vice President of Worldwide Marketing at Apple Philip Schiller speaks about the iPhone 8 Plus. Josh Edelson / AFP Photo
  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows Animoji. Stephen Lam / Reuters
    Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows Animoji. Stephen Lam / Reuters
  • Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone X. David Paul Morris / Bloomberg
    Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks about the iPhone X. David Paul Morris / Bloomberg
  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone 8 during a launch event in Cupertino, California. Stephen Lam / Reuters
    Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone 8 during a launch event in Cupertino, California. Stephen Lam / Reuters
  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone 8 during a launch event in Cupertino, California. Stephen Lam / Reuters
    Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone 8 during a launch event in Cupertino, California. Stephen Lam / Reuters
  • Phil Schiller, Apple's senior vice president of worldwide marketing, shows features of the new iPhone 8 at the Steve Jobs Theater on the new Apple campus in Cupertino, California. Marcio Jose Sanchez / AP Photo
    Phil Schiller, Apple's senior vice president of worldwide marketing, shows features of the new iPhone 8 at the Steve Jobs Theater on the new Apple campus in Cupertino, California. Marcio Jose Sanchez / AP Photo
  • Phil Schiller, senior vice president of worldwide marketing at Apple Inc., pauses while speaking about the new iPhone 8 and 8 Plus during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg
    Phil Schiller, senior vice president of worldwide marketing at Apple Inc., pauses while speaking about the new iPhone 8 and 8 Plus during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg
  • Tim Cook, chief executive officer of Apple Inc., speaks about the iPhone during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg
    Tim Cook, chief executive officer of Apple Inc., speaks about the iPhone during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg
  • Eddy Cue, Senior VP of Internet Software, introduces Apple TV. Stephen Lam / Reuters
    Eddy Cue, Senior VP of Internet Software, introduces Apple TV. Stephen Lam / Reuters
  • Tim Cook, chief executive officer of Apple Inc., speaks about the iPhone during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg
    Tim Cook, chief executive officer of Apple Inc., speaks about the iPhone during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg
  • Apple's Chief Operating Officer Jeff Williams speaks during a media event at Apple's new headquarters. Josh Edelson / AFP Photo
    Apple's Chief Operating Officer Jeff Williams speaks during a media event at Apple's new headquarters. Josh Edelson / AFP Photo
  • Apple's Chief Operating Officer Jeff Williams speaks about the Apple Watch during a media event at Apple's new headquarters in Cupertino, California. Josh Edelson / AFP Photo
    Apple's Chief Operating Officer Jeff Williams speaks about the Apple Watch during a media event at Apple's new headquarters in Cupertino, California. Josh Edelson / AFP Photo
  • Apple CEO Tim Cook talks during a presentation on new products at the Steve Jobs Theater on the new Apple campus, in Cupertino, California. Marcio Jose Sanchez / AP Photo
    Apple CEO Tim Cook talks during a presentation on new products at the Steve Jobs Theater on the new Apple campus, in Cupertino, California. Marcio Jose Sanchez / AP Photo
  • Tim Cook, chief executive officer of Apple Inc., speaks about Apple Watch during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg
    Tim Cook, chief executive officer of Apple Inc., speaks about Apple Watch during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg
  • Tim Cook, CEO of Apple, speaks as images are shown behind him during a product launch event in Cupertino, California. Stephen Lam / Reuters
    Tim Cook, CEO of Apple, speaks as images are shown behind him during a product launch event in Cupertino, California. Stephen Lam / Reuters
  • Angela Ahrendts, Apple's Senior Vice President of Retail, discusses updates at Apple Stores before a new product announcement at the Steve Jobs Theater on the new Apple campus in Cupertino, California. Marcio Jose Sanchez / AP Photo
    Angela Ahrendts, Apple's Senior Vice President of Retail, discusses updates at Apple Stores before a new product announcement at the Steve Jobs Theater on the new Apple campus in Cupertino, California. Marcio Jose Sanchez / AP Photo
  • Tim Cook, chief executive officer of Apple Inc., speaks during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg
    Tim Cook, chief executive officer of Apple Inc., speaks during an event at the Steve Jobs Theater in Cupertino, California. David Paul Morris / Bloomberg

A theater on the new Apple Park campus was named in honour of Jobs, who died six years ago after a battle with pancreatic cancer.

"Steve's vision for Apple stretched far beyond his time with us," Cook said in a release earlier this year.

"He intended Apple Park to be the home of innovation for generations to come."

The 175-acre (70-hectare) campus with a ring-shaped main building clad in giant panels of curved glass blends workspaces and parkland.

"I was amazed at the landscape," Bajarin said after leaving Apple Park.

"It was staggering how huge the campus is."

The ring design is aimed at fostering better collaboration among those working inside.

"It is a unique design; very different than what you think of with a Silicon Valley campus," analyst Mr Bajarin said.

"We are used to campuses where there are multistory buildings close together -- Apple broke with convention."

Campus features include a fitness centre, foot paths, research labs and an orchard.

  • The roof of the future headquarters of Apple was made in Dubai, and it was transported and assembled in Cupertino, California. Dubai Media Office / Twitter
    The roof of the future headquarters of Apple was made in Dubai, and it was transported and assembled in Cupertino, California. Dubai Media Office / Twitter
  • Dubai Media Office / Twitter
    Dubai Media Office / Twitter
  • The roof of the future headquarters of @Apple was made in Dubai, and it was transported and assembled in Cupertino, Calif. (Dubai Media Office/ Twitter)
    The roof of the future headquarters of @Apple was made in Dubai, and it was transported and assembled in Cupertino, Calif. (Dubai Media Office/ Twitter)

"We have approached the design, engineering and making of our new campus with the same enthusiasm and design principles that characterise our products," Apple chief design officer Jony Ive said in a statement.

Apple celebrated its 40th anniversary last year. The Silicon Valley legend sprang out of Jobs's garage to reshape modern life with trend-setting gadgets.

Jobs, a tech-savvy marketing genius, and Steve Wozniak, who invented the Apple computer, formed what would become the world's largest corporation with eye-popping annual profits.

The two college dropouts created the company that has changed the way people use computers, listen to music, communicate on the go, and made people at home in a world of "apps" tailored for work, play, education, health and more.

Apple's hit products command a cult-like following, long after the company's humble beginning in Jobs's Cupertino, California garage on April 1, 1976.

The new campus is in Cupertino as well, with the Jobs Theater on a hilltop overlooking meadows and the main building.

"Steve (Jobs) was exhilarated, and inspired, by the California landscape, by its light and its expansiveness," his widow Laurene Powell Jobs said.

"It was his favourite setting for thought. Apple Park captures his spirit uncannily well."