AI-powered PCs are expected to constitute 50 per cent of the overall market share next year. Reuters
AI-powered PCs are expected to constitute 50 per cent of the overall market share next year. Reuters
AI-powered PCs are expected to constitute 50 per cent of the overall market share next year. Reuters
AI-powered PCs are expected to constitute 50 per cent of the overall market share next year. Reuters

Global PC sales drop 14% in 2023 after weak commercial and consumer demand


Alkesh Sharma
  • English
  • Arabic

Global shipments of personal computers dropped 14 per cent on an annual basis in 2023 as a result of a slowdown in demand from commercial and consumer sectors, according to a new report by Counterpoint Research.

Although there were several product launches in the second half of last year, they did not contribute to sales because most of them will not start shipping until 2024.

Chinese manufacturer Lenovo and its US counterpart Hewlett-Packard led the market with 24 per cent and 21 per cent market shares, respectively, according to the Hong Kong-based researcher, which did not reveal exact shipment numbers for 2023.

They were followed by Dell (16 per cent market share) and Apple (9 per cent).

PC manufacturers’ rankings were unchanged throughout 2023 “as soft demand and inventory digestions held back shipment performance across the market”, the report said.

“However, we still saw different growth trajectories of top PC vendors. Lenovo and HP both had around mid-single-digit year-on-year shipment growth in fourth quarter of 2023 thanks to market recovery and warm restocking momentum in North America,” it added.

PC shipments growth dropped 0.2 per cent annually to 65.1 million units in the fourth quarter of last year. This was the eighth consecutive quarter to record a year-on-year shipment decline.

Lenovo (16.1 million), HP (13.9 million), Dell (9.9 million), Apple (6.3 million) and Asus (4.3 million) were the top five sellers in the December quarter.

“The year-end holiday season failed to trigger a meaningful shipment recovery. Both OEMs [original equipment manufacturers] and ODMs [original design manufacturers] expect that shipment momentum will come back in the first half of 2024,” Counterpoint’s report said.

Artificial intelligence-powered PCs, which were a key topic at the recently concluded CES 2024, are expected to drive a strong rebound in the global PC market.

“As the global PC market eyes a rebound in first half of 2024, the focus turns to AI PCs, driven by Intel and AMD advancements … the industry is set for a new chapter,” William Li, senior analyst at Counterpoint, said.

“The inventory level of key players comes to a healthy level at the end of 2023, lays the foundation for an evolving market. The strategic interplay of the launch of AI PCs and commercial replacement cycle add to the anticipation for a dynamic year ahead,” Mr Li said.

Intel, Qualcomm and other makers of PC CPUs are “working closely” with manufacturers to develop next-generation mainstream models, and a lot of product launches are expected in 2024.

Counterpoint predicts that AI PC sales will constitute 50 per cent of the overall market share next year.

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Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Uefa Champions League semi-final, first leg

Barcelona v Liverpool, Wednesday, 11pm (UAE).

Second leg

Liverpool v Barcelona, Tuesday, May 7, 11pm

Games on BeIN Sports

Where to donate in the UAE

The Emirates Charity Portal

You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.

The General Authority of Islamic Affairs & Endowments

The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.

Al Noor Special Needs Centre

You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.

Beit Al Khair Society

Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.

Dar Al Ber Society

Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.

Dubai Cares

Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.

Emirates Airline Foundation

Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.

Emirates Red Crescent

On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.

Gulf for Good

Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.

Noor Dubai Foundation

Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).

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Fourth-round clashes for British players

- Andy Murray (1) v Benoit Paire, Centre Court (not before 4pm)

- Johanna Konta (6) v Caroline Garcia (21), Court 1 (4pm)

Ms Yang's top tips for parents new to the UAE
  1. Join parent networks
  2. Look beyond school fees
  3. Keep an open mind
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Updated: January 19, 2024, 6:21 PM