Inside Samsung's first flagship retail store in Seoul - in pictures

  • Samsung's first flagship retail store near the Gangnam subway station in Seoul, South Korea. The store opened in May and spans about 2,000 square metres across six floors. All photos: Alvin R Cabral / The National
    Samsung's first flagship retail store near the Gangnam subway station in Seoul, South Korea. The store opened in May and spans about 2,000 square metres across six floors. All photos: Alvin R Cabral / The National
  • Giant hugging bears made of recycled materials greet customers at the entrance of the store. There are containers where people can place old or unused Samsung protective cases for recycling
    Giant hugging bears made of recycled materials greet customers at the entrance of the store. There are containers where people can place old or unused Samsung protective cases for recycling
  • Customers checking out the new Samsung Galaxy Z Fold5 and Flip5
    Customers checking out the new Samsung Galaxy Z Fold5 and Flip5
  • Protective cases for the new Samsung Galaxy Z Flip5 on display at the store
    Protective cases for the new Samsung Galaxy Z Flip5 on display at the store
  • The fourth floor features an area where Samsung plans to hold collaborations with people and organisations
    The fourth floor features an area where Samsung plans to hold collaborations with people and organisations
  • Samsung Galaxy Buds in protective cases that come in various designs, from food and drink to characters such as those from Sesame Street and Minions
    Samsung Galaxy Buds in protective cases that come in various designs, from food and drink to characters such as those from Sesame Street and Minions
  • Vintage Samsung mobile phones are on display, showing a timeline of their evolution
    Vintage Samsung mobile phones are on display, showing a timeline of their evolution
  • Customers check out Samsung's line-up of Galaxy tablets
    Customers check out Samsung's line-up of Galaxy tablets
  • A coffee store on the third floor, where customers can sit and relax. Behind the semi-spiral staircase – which leads to a play area on the fourth floor – is a semi-private bleacher area where customers can also sit
    A coffee store on the third floor, where customers can sit and relax. Behind the semi-spiral staircase – which leads to a play area on the fourth floor – is a semi-private bleacher area where customers can also sit
  • The Eco-Friends area, where Samsung promotes sustainability
    The Eco-Friends area, where Samsung promotes sustainability
  • Custom cases for Samsung devices on display on the third floor
    Custom cases for Samsung devices on display on the third floor
  • More protective cases for Galaxy devices on the second floor
    More protective cases for Galaxy devices on the second floor
  • A giant The Wall TV on the fourth floor, where events can be held
    A giant The Wall TV on the fourth floor, where events can be held