The new Google Pixel Fold phone. Getty
The new Google Pixel Fold phone. Getty
The new Google Pixel Fold phone. Getty
The new Google Pixel Fold phone. Getty

Google enters foldable phone market with new Pixel Fold at I/O conference


Alkesh Sharma
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Google entered the foldable smartphones market with the launch of its latest device, the Pixel Fold, at the Google I/O conference in Mountain View, California, on Wednesday.

Priced at $1,799, the phone is available to order and shipping to customers will start next month, the company said.

The new phone will be initially available in Germany, Japan, the UK and the US, followed by the launch in other markets. But the Alphabet-owned company did not share any timeline.

Powered by Google’s own Tensor G2 chip, Pixel Fold has a familiar smartphone silhouette that fits in the palm of the hand when it is folded, but opens into a 19cm-wide screen.

“We didn’t compromise on form and function,” said George Hwang, product manager at Pixel.

“Many of the Pixel components — from camera, battery, speakers and haptics technology — were cleverly redesigned to fit within the thin design.

“Our custom-built hinge not only contributes to … thinness, but also doubles as the most durable hinge out there.”

When closed, the outside display of the phone allows users to do all the usual tasks, such as responding to messages and browsing the internet.

But when the phone is open, the bigger screen gives users all the benefits of a tablet.

Pixel Fold offers various artificial intelligence-led camera experiences such as super resolution zoom, real tone, night sight and portrait photography.

You can use the exterior screen as y viewfinder and the 48-megapixel main camera to get a clearer selfie.

Foldable phones remain the one positive talking point in the smartphone market, which declined more than 11 per cent in 2022, said International Data Corporation.

Foldable phone shipments are expected to reach 21.4 million units this year, an increase of more than 50 per cent on an annual basis, the Massachusetts researcher predicts.

They are projected to reach 48.1 million units in 2027 with a compound annual growth rate of 27.6 per cent from 2022 to 2027.

IDC expects a drop in the average selling prices of foldable phones, which will eventually attract more customers.

“A 10 per cent decline in ASP helped the market grow 75.5 per cent in 2022, as foldable devices became more affordable in numerous markets,” said Anthony Scarsella, research manager for mobile phones at IDC.

“With new vendors and models joining the race this year, we expect the foldable market to be the one bright spot in 2023, with 50.5 per cent growth, while the total smartphone market contracts 1.1 per cent.”

Money matters

Pixel Fold is the most expensive in the brand's line-up, which was launched in October 2016.

Samsung's Galaxy Z Fold also starts at $1,799 but the South Korean company also has its lower-tier Galaxy Z Flip, the latest iteration of which starts at $999.

Coming soon with Android 14

At the I/O conference, Google also gave a peek into the experiences coming to Pixel Fold when Android 14 will be launched this year.

“Powered by Tensor G2, dual screen interpreter mode simultaneously uses the inner and outer screens to translate live conversations,” Mr Hwang said.

“With this feature, you will be able to have more natural conversations across languages, without having to huddle around a single screen.”

The growth in popularity of foldable smartphones has been largely attributed to Samsung, which pushed the category into the mainstream, starting with the original Galaxy Z Fold in 2019.

While the Pixel Fold launch will provide a boost to Google's Pixel smartphone line-up, taking on Samsung could prove to be a tall order.

Dave Burke, vice president for engineering at Google, gives a demonstration of the Pixel Fold on Wednesday. AP
Dave Burke, vice president for engineering at Google, gives a demonstration of the Pixel Fold on Wednesday. AP

Samsung is the world's biggest mobile phone maker and it holds nearly 62 per cent market share in the foldable category, way ahead of second-placed Huawei Technologies, the latest data from Counterpoint Research shows.

Huawei, Oppo, Xiaomi and Vivo, all based in China, have all introduced foldables but they are mostly limited to the Chinese market.

Google also launched its latest A-Series phone, Pixel 7a, and its new tablet, Pixel Tablet, on Wednesday. Both devices start from $499.

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Who was Alfred Nobel?

The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
  • Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
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Paraguay
Japan
Switzerland
USA

Group B

Uruguay
Mexico
Italy
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Belarus
UAE
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Russia

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Nigeria

How much do leading UAE’s UK curriculum schools charge for Year 6?
  1. Nord Anglia International School (Dubai) – Dh85,032
  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
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1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

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Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

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Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

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Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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THE BIO: Martin Van Almsick

Hometown: Cologne, Germany

Family: Wife Hanan Ahmed and their three children, Marrah (23), Tibijan (19), Amon (13)

Favourite dessert: Umm Ali with dark camel milk chocolate flakes

Favourite hobby: Football

Breakfast routine: a tall glass of camel milk

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Zakat: an Arabic word meaning ‘to cleanse’ or ‘purification’.

Nisab: the minimum amount that a Muslim must have before being obliged to pay zakat. Traditionally, the nisab threshold was 87.48 grams of gold, or 612.36 grams of silver. The monetary value of the nisab therefore varies by current prices and currencies.

Zakat Al Mal: the ‘cleansing’ of wealth, as one of the five pillars of Islam; a spiritual duty for all Muslims meeting the ‘nisab’ wealth criteria in a lunar year, to pay 2.5 per cent of their wealth in alms to the deserving and needy.

Zakat Al Fitr: a donation to charity given during Ramadan, before Eid Al Fitr, in the form of food. Every adult Muslim who possesses food in excess of the needs of themselves and their family must pay two qadahs (an old measure just over 2 kilograms) of flour, wheat, barley or rice from each person in a household, as a minimum.

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  • 2013: "Financial and logistical support from Germany for Hezbollah in Lebanon supports the armed struggle against Israel ... Hezbollah supporters in Germany hold back from actions that would gain publicity." Supporters in Germany: 950
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Source: Federal Office for the Protection of the Constitution

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  • Specialist robotics and science laboratories
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  • Disruption Lab and Research Centre for developing entrepreneurial skills
ATP WORLD No 1

2004 Roger Federer

2005 Roger Federer

2006 Roger Federer

2007 Roger Federer

2008 Rafael Nadal

2009 Roger Federer

2010 Rafael Nadal

2011 Novak Djokovic

2012 Novak Djokovic

2013 Rafael Nadal

2014 Novak Djokovic

2015 Novak Djokovic

2016 Andy Murray

2017 Rafael Nadal

2018 Novak Djokovic

2019 Rafael Nadal

Updated: May 11, 2023, 2:18 PM