The UAE’s biggest telecoms operator e& has joined forces with the US technology company Microsoft to boost innovation and offer more tech-driven products to customers.
The partnership is aimed at accelerating value creation, innovation and achieving more for the benefit of customers, the entities said in a joint statement on Monday.
“Our partnership with Microsoft is an example of synergy in action,” said e&’s chief executive Hatem Dowidar, who was part of the delegation that signed the deal at Microsoft’s headquarters in Redmond, US.
“e& is combining one of the world’s fastest 5G networks with Microsoft’s cloud, AI [artificial intelligence], edge and data services … addressing a regional market hungry for digital transformation,” Mr Dowidar said.
Formerly known as Etisalat, the company rebranded and changed its identity to e& last month as it aims to transform into a global technology investment conglomerate.
Based in Abu Dhabi, the operator was founded in 1976 and is the UAE's oldest telecoms company. It has operations in 16 countries across the Middle East, Asia and Africa, serving more than 156 million customers.
As part of the agreement, e& and Microsoft will create a long-term strategic collaboration that will enable the Abu Dhabi company to go “beyond the realms of traditional telecommunications to transform the lives of its customers and advance the digitalisation journey of enterprises”, the statement said.
It will also help e& harness the versatility of the Microsoft cloud and partner ecosystem to create new solutions.
The partnership will be structured on three strategic pillars: focusing on business-to-business engagement, reinventing the consumer experience and setting the foundations to power e&’s transformation journey.
“We are confident that this collaboration will continue to support the ever-growing demands of this market and our digital journey of transformation and innovation,” Mr Dowidar said.
In 2019, Microsoft launched its UAE data centres in collaboration with e&.
“e& has made a commitment to continuously innovate, and we are proud of the role Microsoft is playing as part of this journey,” said Judson Althoff, executive vice president and chief commercial officer of Microsoft.
“Our strategic partnership emphasises the role that Microsoft’s trusted cloud plays in our customers’ digital transformation, bringing together the unique capability of networks, hyperscale infrastructure and partner solutions to drive economic growth, sustainability and societal well-being.”
The company reported a 3 per cent rise in 2021 net profit to Dh9.3 billion ($2.5bn) and its sales grew 3 per cent on the year to Dh53.3bn during the period.
The operator is also exploring the development of 6G, the next-generation mobile network that will allow for much faster and more sophisticated technology use.
The Microsoft partnership is the latest in a string of deals e& has forged to boost its portfolio.
Last week, the company made an offer to increase its stake in Saudi telecoms company Etihad Etisalat, better known as Mobily, to 50 per cent. It currently owns a 28 per cent stake in Mobily.
Its entertainment arm, E-Vision, and Abu Dhabi holding company ADQ also signed a deal to acquire a majority stake in video streaming service Starzplay Arabia.
In January, the company completed the acquisition of elGrocer, an online marketplace for groceries that operates across the Emirates.
In October, it signed a binding agreement with Abu Dhabi-based artificial intelligence services provider G42 to create the UAE's largest data centre provider.
In August, Etisalat acquired an additional stake in Maroc Telecom Group, increasing its effective ownership from 48.4 per cent to 53 per cent.
THE BIO
BIO:
Born in RAK on December 9, 1983
Lives in Abu Dhabi with her family
She graduated from Emirates University in 2007 with a BA in architectural engineering
Her motto in life is her grandmother’s saying “That who created you will not have you get lost”
Her ambition is to spread UAE’s culture of love and acceptance through serving coffee, the country’s traditional coffee in particular.
Mica
Director: Ismael Ferroukhi
Stars: Zakaria Inan, Sabrina Ouazani
3 stars
War 2
Director: Ayan Mukerji
Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana
Rating: 2/5
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%3Cp%3E%3Cstrong%3EDirector%3C%2Fstrong%3E%3A%20Quentin%20Tarantino%3Cbr%3E%3Cstrong%3EStars%3C%2Fstrong%3E%3A%20Uma%20Thurman%2C%20David%20Carradine%20and%20Michael%20Madsen%3Cbr%3E%3Cstrong%3ERating%3C%2Fstrong%3E%3A%204.5%2F5%3C%2Fp%3E%0A
COMPANY PROFILE
Name: Mamo Year it started: 2019 Founders: Imad Gharazeddine, Asim Janjua Based: Dubai, UAE Number of employees: 28 Sector: Financial services Investment: $9.5m Funding stage: Pre-Series A Investors: Global Ventures, GFC, 4DX Ventures, AlRajhi Partners, Olive Tree Capital, and prominent Silicon Valley investors. BUNDESLIGA FIXTURES
Friday (all kick-offs UAE time)
Hertha Berlin v Union Berlin (10.30pm)
Saturday
Freiburg v Werder Bremen (5.30pm)
Paderborn v Hoffenheim (5.30pm)
Wolfsburg v Borussia Dortmund (5.30pm)
Borussia Monchengladbach v Bayer Leverkusen (5.30pm)
Bayern Munich v Eintracht Frankfurt (5.30pm)
Sunday
Schalke v Augsburg (3.30pm)
Mainz v RB Leipzig (5.30pm)
Cologne v Fortuna Dusseldorf (8pm)
Fight card
1. Bantamweight: Victor Nunes (BRA) v Siyovush Gulmamadov (TJK)
2. Featherweight: Hussein Salim (IRQ) v Shakhriyor Juraev (UZB)
3. Catchweight 80kg: Rashed Dawood (UAE) v Khamza Yamadaev (RUS)
4. Lightweight: Ho Taek-oh (KOR) v Ronald Girones (CUB)
5. Lightweight: Arthur Zaynukov (RUS) v Damien Lapilus (FRA)
6. Bantamweight: Vinicius de Oliveira (BRA) v Furkatbek Yokubov (RUS)
7. Featherweight: Movlid Khaybulaev (RUS) v Zaka Fatullazade (AZE)
8. Flyweight: Shannon Ross (TUR) v Donovon Freelow (USA)
9. Lightweight: Mohammad Yahya (UAE) v Dan Collins (GBR)
10. Catchweight 73kg: Islam Mamedov (RUS) v Martun Mezhulmyan (ARM)
11. Bantamweight World title: Jaures Dea (CAM) v Xavier Alaoui (MAR)
12. Flyweight World title: Manon Fiorot (FRA) v Gabriela Campo (ARG)
Keep it fun and engaging
Stuart Ritchie, director of wealth advice at AES International, says children cannot learn something overnight, so it helps to have a fun routine that keeps them engaged and interested.
“I explain to my daughter that the money I draw from an ATM or the money on my bank card doesn’t just magically appear – it’s money I have earned from my job. I show her how this works by giving her little chores around the house so she can earn pocket money,” says Mr Ritchie.
His daughter is allowed to spend half of her pocket money, while the other half goes into a bank account. When this money hits a certain milestone, Mr Ritchie rewards his daughter with a small lump sum.
He also recommends books that teach the importance of money management for children, such as The Squirrel Manifesto by Ric Edelman and Jean Edelman.
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
Match info:
Real Betis v Sevilla, 10.45pm (UAE)
What vitamins do we know are beneficial for living in the UAE
Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.
Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.
Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.
Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.
