Christopher Burke for The National
Christopher Burke for The National

Tavo Hellmund: The Texan bringing F1 to America

When he was a teenager Tavo Hellmund spent a summer as a garage rat for Bernie Ecclestone's Formula One Brabham racing team, touring Europe's racetracks with the crew backing world champion Nelson Piquet.

Biobox: Tavo Hellmund "My role as a promoter is as frustrated ex-driver"

Favourite car The 1964 Aston Martin DB as used in the Bond movie Goldfinger

Favourite music Classic rock

Favourite book You Gotta Play Hurt, by Dan Jenkins

Favourite films Outlaw Josey Wales, Grand Prix, For all Mankind, Senna

Favourite TV shows Modern Family, Sons of Anarchy

Key to success The 5 ps: proper preparation prevents poor performance

"I did the stuff nobody wanted to do," Mr Hellmund recalls. "I cleaned the tyres, swept the floor, emptied the oil trays."

More than 25 years later Mr Hellmund, 45, is the man bringing Formula One back to the US, the biggest sports market in the world.

The Texas native is leading the effort to convert an isolated shrub-covered plot outside Austin into a racetrack that will host the US Grand Prix, on November 18, 2012, two weeks after the Abu Dhabi race.

More than one local cynic has already suggested Mr Hellmund is "all hat and no cattle", a Texas phrase for hucksters who talk big but can't deliver.

A former minor league driver with limited experience beyond promoting regional events, Mr Hellmund is seen as an unlikely choice to reverse F1's chequered history in the US. Even in Austin, he was little known outside the racing community.

And Austin, which is considered too small to support a major sports franchise, was an unexpected choice to host the race. Texas is Nascar country, far off the radar for F1's globe-trotting fans, critics argue.

"I'm not expecting the champagne and yacht crowd to be from Austin," says Mr Hellmund, with a touch of Texas drawl. "I'm banking on the fact that they are going to come from outside Austin to visit."

Mr Hellmund has several factors working in his favour, including his lifelong relationship with Mr Ecclestone, the impresario of F1. Mr Hellmund's father, Gustavo, a long-time friend of Mr Ecclestone, was a race promoter who staged F1 and Indy car races in Mexico City.

Mr Hellmund also knows racing inside and out after years driving in Formula Three and other international circuits. "I can honestly say my role as a promoter is as frustrated ex-driver," he says.

Growing up he usually spent summers travelling the world with his father, following the F1 circuit. But he was raised by his mother in Austin. "I'm a true Austinite," he says.

After graduating from college, Mr Hellmund embarked on a career as a non-contract driver, travelling junior circuits, always scrapping for a ride and financial backing. When he was racing in Europe he regularly stayed in touch with Mr Ecclestone.

"When I was a starving race car driver needing sponsorship or tyre money, the smartest thing I ever did was I never asked Bernie for a dime," he says. "We would really just talk about life or business."

Mr Ecclestone always discouraged him from pursuing racing. "Basically he was always saying you're a good little racer, but you're never going to make it to Formula One."

Four years ago he quit racing. After many close calls for jobs driving in the top circuits, it was clear he wasn't going to get the big-league ride. "Even though I was successful at the levels I reached at racing, it was kind of like my boat had left the dock," he says.

He professes no regrets. "Everything happens for a reason. I like to look back and say that the reason was that maybe I was going to get killed." Promoting events was a natural next step.

"Bernie had always been egging me on to get back to the family roots," Mr Hellmund says. "I don't know a lot about a lot of things, but I know a lot about racing."

His company staged midget car races, hot-air balloon festivals, football tournaments and stock-car events. But there was nothing close to the scale of F1, one of the world's biggest circuses. For years Mr Hellmund prodded Mr Ecclestone with the idea that Texas was the perfect spot for F1.

"I think for a big portion of the world, Texas is still this mystical cowboys and Indians and JR Ewing type of deal," he says. "I don't think they really understand that it is very cosmopolitan, very forward thinking, with more Fortune 500 companies than any other state."

Mr Hellmund's partners include Red McCombs, a Texas billionaire. A long-time friend Kevin Schwartz, a former motorcycle world champion, is also involved.

Mr Hellmund arranged for US$250 million (Dh918m) over 10 years from the state of Texas, tapping a little-used fund designated for support of major events, to help to build the track, Circuit of the Americas, which has been designed by Hermann Tilke, whose company is the F1 engineering specialist.

"For the first time in the history of Formula One in the United States, a world-class facility will be purpose-built to host the event," said Mr Ecclestone when the race was announced.

F1 has tried several times to re-establish a foothold in the US, including a race in Dallas in 1984, without success. The last attempt at the Indianapolis Motor Speedway, mired by controversy and often poor attendances, was cancelled after the 2007 race. A grand prix has been run on and off in the US since 1908, when it was known as the American Grand Prize.

Faced with competition from the homegrown Nascar and Indy car series, F1 receives little coverage in the mainstream US press, rarely generating more than a few paragraphs in daily newspapers.

The Austin race represents an initiative to finally establish the sport in the US. In addition to Austin, F1 is planning a street race in New Jersey, scheduled to launch in 2013.

But America is not an essential location for Mr Ecclestone, Mr Hellmund says.

"I don't think he [Mr Ecclestone] needs America. I think everyone prefers for there to be America, but he doesn't absolutely need it."

Mr Hellmund insists he knows "the American psyche" and how to make F1 more palatable to American fans. The track will be elevated in several portions, giving spectators a chance to see large chunks of the race instead of one corner. And general admission tickets will give fans the opportunity to roam to different parts of the track.

"Drivers and teams need to be more accessible for the American fan," he says.

Today Mr Hellmund is working as a consultant on proposed F1 races in Mexico, South Africa and Argentina. His focus is on the Austin race, but at some point he expects to remove himself from the day-to-day operations of the event, once it is up to speed.

"I don't plan to be a track operator," he says. "My mission has always been to put the whole deal together and get it going and then continue to broaden my horizons."

He has one other goal - to get back in the race car, to again feel the adrenalin rush of speed.

"I miss it terribly," he says. "I don't know if there is anything that can replace that."

twitter: Follow and share our breaking business news. Follow us


Developer: Respawn Entertainment
Publisher: Electronic Arts
Consoles: PC, Playstation 5, Xbox Series X and S
Rating: 4/5

If you go

  • The nearest international airport to the start of the Chuysky Trakt is in Novosibirsk. Emirates ( offer codeshare flights with S7 Airlines ( via Moscow for US$5,300 (Dh19,467) return including taxes. Cheaper flights are available on Flydubai and Air Astana or Aeroflot combination, flying via Astana in Kazakhstan or Moscow. Economy class tickets are available for US$650 (Dh2,400).
  • The Double Tree by Hilton in Novosibirsk (+7 383 2230100,) has double rooms from US$60 (Dh220). You can rent cabins at camp grounds or rooms in guesthouses in the towns for around US$25 (Dh90).
  • The transport Minibuses run along the Chuysky Trakt but if you want to stop for sightseeing, hire a taxi from Gorno-Altaisk for about US$100 (Dh360) a day. Take a Russian phrasebook or download a translation app. Tour companies such as Altair-Tour (+7 383 2125115 ) offer hiking and adventure packages.
The nine articles of the 50-Year Charter

1. Dubai silk road

2.  A geo-economic map for Dubai

3. First virtual commercial city

4. A central education file for every citizen

5. A doctor to every citizen

6. Free economic and creative zones in universities

7. Self-sufficiency in Dubai homes

8. Co-operative companies in various sectors

­9: Annual growth in philanthropy

If you go


Emirates flies from Dubai to Phnom Penh with a stop in Yangon from Dh3,075, and Etihad flies from Abu Dhabi to Phnom Penh with its partner Bangkok Airlines from Dh2,763. These trips take about nine hours each and both include taxes. From there, a road transfer takes at least four hours; airlines including KC Airlines ( offer quick connecting flights from Phnom Penh to Sihanoukville from about $100 (Dh367) return including taxes. Air Asia, Malindo Air and Malaysian Airlines fly direct from Kuala Lumpur to Sihanoukville from $54 each way. Next year, direct flights are due to launch between Bangkok and Sihanoukville, which will cut the journey time by a third.

The stay

Rooms at Alila Villas Koh Russey ( kohrussey) cost from $385 per night including taxes.

Salah in numbers

€39 million: Liverpool agreed a fee, including add-ons, in the region of 39m (nearly Dh176m) to sign Salah from Roma last year. The exchange rate at the time meant that cost the Reds £34.3m - a bargain given his performances since.

13: The 25-year-old player was not a complete stranger to the Premier League when he arrived at Liverpool this summer. However, during his previous stint at Chelsea, he made just 13 Premier League appearances, seven of which were off the bench, and scored only twice.

57: It was in the 57th minute of his Liverpool bow when Salah opened his account for the Reds in the 3-3 draw with Watford back in August. The Egyptian prodded the ball over the line from close range after latching onto Roberto Firmino's attempted lob.

7: Salah's best scoring streak of the season occurred between an FA Cup tie against West Brom on January 27 and a Premier League win over Newcastle on March 3. He scored for seven games running in all competitions and struck twice against Tottenham.

3: This season Salah became the first player in Premier League history to win the player of the month award three times during a term. He was voted as the division's best player in November, February and March.

40: Salah joined Roger Hunt and Ian Rush as the only players in Liverpool's history to have scored 40 times in a single season when he headed home against Bournemouth at Anfield earlier this month.

30: The goal against Bournemouth ensured the Egyptian achieved another milestone in becoming the first African player to score 30 times across one Premier League campaign.

8: As well as his fine form in England, Salah has also scored eight times in the tournament phase of this season's Champions League. Only Real Madrid's Cristiano Ronaldo, with 15 to his credit, has found the net more often in the group stages and knockout rounds of Europe's premier club competition.

UAE currency: the story behind the money in your pockets

Company: Eco Way
Started: December 2023
Founder: Ivan Kroshnyi
Based: Dubai, UAE
Industry: Electric vehicles
Investors: Bootstrapped with undisclosed funding. Looking to raise funds from outside


Starring: Lupita Nyong'o, Joseph Quinn, Djimon Hounsou

Director: Michael Sarnoski

Rating: 4/5


Engine: 4-litre V8 twin-turbo
Power: 630hp
Torque: 850Nm
Transmission: 8-speed Tiptronic automatic
Price: From Dh599,000
On sale: Now


Director: Rajesh A Krishnan

Starring: Tabu, Kareena Kapoor Khan, Kriti Sanon

Rating: 3.5/5

Director: Nag Ashwin

Starring: Prabhas, Saswata Chatterjee, Deepika Padukone, Amitabh Bachchan, Shobhana

Rating: ★★★★

Our family matters legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

While you're here

The Written World: How Literature Shaped History
Martin Puchner

Company profile

Company name: Fasset
Started: 2019
Founders: Mohammad Raafi Hossain, Daniel Ahmed
Based: Dubai
Sector: FinTech
Initial investment: $2.45 million
Current number of staff: 86
Investment stage: Pre-series B
Investors: Investcorp, Liberty City Ventures, Fatima Gobi Ventures, Primal Capital, Wealthwell Ventures, FHS Capital, VN2 Capital, local family offices


Directed by: Anthony Mandler

Starring: Kelvin Harrison Jr., John David Washington 



Guardians of the Galaxy Vol 3

Director: James Gunn

Stars: Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diesel, Bradley Cooper

Rating: 4/5


Name: SmartCrowd
Started: 2018
Founder: Siddiq Farid and Musfique Ahmed
Based: Dubai
Sector: FinTech / PropTech
Initial investment: $650,000
Current number of staff: 35
Investment stage: Series A
Investors: Various institutional investors and notable angel investors (500 MENA, Shurooq, Mada, Seedstar, Tricap)


Display: 10.9" Liquid Retina IPS, 2360 x 1640, 264ppi, wide colour, True Tone, Apple Pencil support

Chip: Apple M1, 8-core CPU, 8-core GPU, 16-core Neural Engine

Memory: 64/256GB storage; 8GB RAM

Main camera: 12MP wide, f/1.8, Smart HDR

Video: 4K @ 25/25/30/60fps, full HD @ 25/30/60fps, slo-mo @ 120/240fps

Front camera: 12MP ultra-wide, f/2.4, Smart HDR, Centre Stage; full HD @ 25/30/60fps

Audio: Stereo speakers

Biometrics: Touch ID

I/O: USB-C, smart connector (for folio/keyboard)

Battery: Up to 10 hours on Wi-Fi; up to 9 hours on cellular

Finish: Space grey, starlight, pink, purple, blue

Price: Wi-Fi – Dh2,499 (64GB) / Dh3,099 (256GB); cellular – Dh3,099 (64GB) / Dh3,699 (256GB)

Company Profile

Company name: Cargoz
Date started: January 2022
Founders: Premlal Pullisserry and Lijo Antony
Based: Dubai
Number of staff: 30
Investment stage: Seed

The specs

Engine: three three 212.7kWh motors
Power: 1,000bhp
Torque: 15,600Nm
Range: 530km
Price: Dh500,000+ est
On sale: early 2023

England's all-time record goalscorers:
Wayne Rooney 53
Bobby Charlton 49
Gary Lineker 48
Jimmy Greaves 44
Michael Owen 40
Tom Finney 30
Nat Lofthouse 30
Alan Shearer 30
Viv Woodward 29
Frank Lampard 29

How champions are made

7am - Protein shake with oats and fruits
10am - 5-6 egg whites
1pm - White rice or chapati (Indian bread) with chicken
4pm - Dry fruits
7.30pm - Pre workout meal – grilled fish or chicken with veggies and fruits
8.30pm to midnight workout
12.30am – Protein shake
Total intake: 4000-4500 calories
Saidu’s weight: 110 kg
Stats: Biceps 19 inches. Forearms 18 inches

I Care A Lot

Directed by: J Blakeson

Starring: Rosamund Pike, Peter Dinklage

3/5 stars

Jeff Buckley: From Hallelujah To The Last Goodbye
By Dave Lory with Jim Irvin


England (15-1)
George Furbank; Jonny May, Manu Tuilagi, Owen Farrell (capt), Elliot Daly; George Ford, Ben Youngs; Tom Curry, Sam Underhill, Courtney Lawes; Charlie Ewels, Maro Itoje; Kyle Sinckler, Jamie George, Joe Marler
Replacements: Luke Cowan-Dickie, Ellis Genge, Will Stuart, George Kruis, Lewis Ludlam, Willi Heinz, Ollie Devoto, Jonathan Joseph


Director: Lulu Wang

Stars: Nicole Kidman, Sarayu Blue, Ji-young Yoo, Brian Tee, Jack Huston

Rating: 4/5

Tips for used car buyers
  • Choose cars with GCC specifications
  • Get a service history for cars less than five years old
  • Don’t go cheap on the inspection
  • Check for oil leaks
  • Do a Google search on the standard problems for your car model
  • Do your due diligence. Get a transfer of ownership done at an official RTA centre
  • Check the vehicle’s condition. You don’t want to buy a car that’s a good deal but ends up costing you Dh10,000 in repairs every month
  • Validate warranty and service contracts with the relevant agency and and make sure they are valid when ownership is transferred
  • If you are planning to sell the car soon, buy one with a good resale value. The two most popular cars in the UAE are black or white in colour and other colours are harder to sell

Tarek Kabrit, chief executive of Seez, and Imad Hammad, chief executive and co-founder of

Most Read
Top Videos