Property company opens agents to public scrutiny

Firm hopes public review will bring transparency to the UAE property market.

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DUBAI // Customers can now publicly rate the quality of real-estate agents at one of the region's largest property agencies.

Better Homes said it was launching its public review to bring transparency to the UAE market.

Customers can give their feedback and provide reviews of the service they have received from any of the company's agents.

The review system has been up and running on the company's website,, since it was unofficially launched last month.

Ryan Mahoney, chief executive of Better Homes, said the service would make it easier for clients to choose an agent they want to deal with, based on their ratings.

"Our objective is to deliver great customer service every single time," said Mr Mahoney.

"Honest and open customer reviews will enable new customers to find the best agents."